American Institute of Entrepreneurship of Africa – AIEA

“Education is the Foundation to Build on Entrepreneurship as the Bridge for the Integration of Africa and the Road for the Improvement of Living Conditions of the African Citizens.”
Said El Mansour Cherkaoui

🌐Culture of Entrepreneurship, Innovation, Creativity🌐Social Progress 🌐

American Institute of Entrepreneurship of Africa – AIEA

🌐Entrepreneurial Africa🌐

Interested in the Entrepreneurship in Africa?


To contribute in this Project, please contact saidcherkaoui@triconsultingkyoto.com

Education is one of the factors that prepare an individual for an entrepreneurial career (Dyer, 1994).

“…. There is an urgent need to promote inclusive economic transformation and jobs-induced growth to improve the quality of life for all Africans.  Africa’s youth population is rapidly growing and expected to double to over 830 million by 2050.” Source at the end of the page

🌐 Willing to make Africans benefit from your investment: financial or knowledge-based?

🌐 Willing to make Africans benefit from your Expertise as an Entrepreneur?

🌐 Here comes the Sun from Africa to you: Join our team!

🌐 Let it Be Shining and you will be at the forefront of building the foundations of the New African Entrepreneurial Innovative Mind!

🌐 Here below is where to find the related presentations in English about the Project of the AMERICAN INSTITUTE OF ENTREPRENEURSHIP IN AFRICA and Said El Mansour Cherkaoui’s other works and publications on Africa.

Africa and Entrepreneurial Drive

Entrepreneurial Career Choice

Several major career development theorists have contributed to the literature on careers. Dyer’s (1994) Model of Entrepreneurial Careers and the Social Cognitive Career Theory (SCCT) developed by Lent, Brown, and Hackett (1994) are two of the most accepted and validated models in the career literature. Dyer’s Model of Entrepreneurial Careers explores four components of the theory of entrepreneurial careers, such as career selection, career socialization, career orientation, and career development (Dyer, 1994).

Entrepreneur and Mentor: Tandem for Operational Innovation

According to our model, entrepreneurial career choice can be influenced by individual factors such as “mentorship”, entrepreneurial attitudes, social factors such as role models, and economic factors such as availability of a resource network, economic resources, and believe in innovation.

The idea of infusing entrepreneurship into education has spurred much enthusiasm in the last few decades. A myriad of effects has been stated to result from this, such as economic growth, job creation, and increased societal resilience, but also individual growth, increased school engagement, and improved equality. Putting this idea into practice has however posed significant challenges alongside the stated positive effects. Lack of time and resources, teachers’ fear of commercialism, impeding educational structures, assessment difficulties, and lack of definition clarity are some of the challenges practitioners have encountered when trying to infuse entrepreneurship into education.

The Certificate of Entrepreneurship Program at the AIEA aims to prepare creative practitioners and entrepreneurial-minded innovators to become valuable contributors to the fields of business, economics, culture, and community at large. Entrepreneurs combine creative, cultural, social, and entrepreneurial spirit to forward innovation goals that invest in communities while solving problems with market-based approaches for the greater good.

[Source: Entrepreneurship in Education]

American Institute for Entrepreneurship in Africa

Educational Training Program Overview

✅ Learn how to develop an effective operation management and assessment of efficiency that is highly valued within your organization.

✅ Understand how to integrate business processes and development.

✅ Develop the skills to identify necessary resources including people and assets that provide the enterprising project and endeavor tangible value.

✅ Learn how to develop a solid business plan for your entrepreneurial project that addresses cost, benefits, and operational aspects.

✅ Integrate and share understanding with colleagues and employees on how to effectively integrate management, business continuity planning, facility and infrastructure management, HR, and others.

✅ Learn how to do this efficiently: Managerial tasks/functions are divided into 3 phases:

★  Formulation of plans
★  Implementation of plans
★  Evaluation of plans.

The Entrepreneurial Program Advantage at the American Institute of Entrepreneurship in Africa

Selecting and Developing the Business Case

The key task behind planning and assessment of an entrepreneurial motive and idea is developing an understanding of the organization to be assessed through an analysis of the following steps that evaluate the business case.

The Entrepreneurial Management Process 

Entrepreneurial Drive

Understand how to educate Entrepreneurs and Business Leaders on the realistic impacts of identified aspects of the SWOT approach, presenting potential strategies to mitigate those impacts, then enacting the option chosen by the business in line with accepted levels of business risk tolerance.

NEXT LEVEL – CRITICAL THINKING

Critical thinking is so often a forgotten aspect of the risk analysis and assessment process, yet it is fundamental to risk analysis and assessment. Understanding how to formulate a question, knowing what you’re looking for, and how that information is applied is indispensable to this process of risk assessment. By exploring other points of view and understanding other perspectives, you learn more about the subject, can reflect on the information you have, and how you feel.

Identification of Entrepreneurial Drive Through Critical Thinking / SWOT

Learn to identify and characterize the organization’s assets in the context of critical thinking – the basis for all good analysis. This is the foundation for criticality and consequence analysis as well as​ for a majority of probability analysis, vulnerability analysis, and risk analysis itself that can be conducted through the SWOT Approach.

Comprehending the Strengths, Weaknesses, Opportunities, and Threats is the first step in Entrepreneurial Assessment.

Analyzing the Strengths and Opportunities

The scope should define the processes, functions, activities, physical boundaries (facilities and locations), and stakeholders within the boundaries of the risk assessment program.

  • What is the scope of the entrepreneurial project as defined by the planning process?
  • Is it meeting the entrepreneurial’s objectives one of the strengths?
  • Does the planning process consider the context of the organization, its needs, and requirements?
  • Learn how to match the scope to the resources available to reach the next level of implementation.

Treatment of the Weaknesses and Threats

Weaknesses and Threats are rating scales that are defined concerning an entrepreneur’s objectives and scope. They are typically measured in terms of impact and occurrence. Impact scales of Weaknesses and Threats should translate the units of measure used for organizational objectives, which may reflect different types of impact such as financial, competition, and/or management of products, services, human resources, and customer/client relationships.

ENTREPRENEURSHIP and CHANGE MANAGEMENT 

Managing the change process by example of leadership and reallocating human resources and competencies for adequate productivity, teamwork, discipline, accountability, and reaching the same goals while sharing the same benefits with equity and responsibility.

Entrepreneur – Manager and Change Management

  • The Role of the Management is not only to Change just the shape of the Bottle
  • The Role of the Management is not only to Change the Label
  • The Role of the Management is not only to Change the Distributors of the Bottle
  • The Role of the Management is not only to Change the Consumers and Buyers of the Bottle
  • The Role of the Management is not only to Change the Content of the Bottle
  • The Role of the Management is to not only to Change the Process of Making and Pouring the Liquid in the Bottle
  • The Role of the Management is to change the Concept of/in the Creation of the Liquid in the first place.

COURSE SAMPLE – TRAINING SEMINAR ENTREPRENEURSHIP & ENTREPRENEURIAL MARKETING

CERTIFICATE ENTREPRENEURSHIP

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CERTIFICATE INTERNATIONAL TRADE

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Duration of the Entrepreneurship Program

Illustrative Sample and Design of Model

Multiple Courses will be provided for Free

Entry Terms: Fall & Spring – Available 100% Online: Yes

Credits Required for Training-Study Program Completion

This 5-day Study Program offers a comprehensive examination of all aspects of planning and implementing an entrepreneurial assessment program for any organization, small or large, public or private, and in any industry or setting. Through engaging lectures, eye-opening case studies, and practical exercises, the American Institute on Entrepreneurship in Africa program not only covers the essential topics listed but also provides opportunities to apply the principles through the offering of mentorship and consulting services, and follow-up orientations and regular online checking-up meeting and web organized brain-storm sessions.

Please Note:

Cancellation Policy

The Entrepreneurial Study and Training Programs at the American Institute of Entrepreneurship in Africa is committed to creating opportunities for all driven professionals. We understand that issues may arise that may prevent your timely participation in our programs.

If a participant cancels one month before the start of a program, a full refund of course fees will be issued. If a participant cancels between one month and one week before the start of the program, a 75% refund of course fees will be issued. If a participant cancels within one week of a program, no refund will be issued.*

AIEA reserves the right to cancel a program due to low enrollment or extenuating circumstances (e.g. natural disasters, acts of terror). In the case of such a cancellation, all participants will receive a full refund of course fees.

*These guidelines only apply for programs without lodging and accommodation. For programs in which course fees include lodging and accommodations, please contact info@triconsultingkyoto.com

In collaboration with the https://africanaenterprise.com – TRI CK USA and Global Center for Trade – GLOCENTRA, a study program with a Certificate is offered to enable Nascent, Rising, and Existing Entrepreneurs to acquire the technical knowledge that is making a difference in establishing and consolidating Entrepreneurial Drive and Enterprise Growth.

[Source: Youth are defined as ages 15-35 in this strategy based on the African Union definition. Data from United Nations Population Division,“World Population Prospects: the 2015 Revision”

Artificial Intelligence, Entrepreneurship, Intrapreneurship and Innopreneurship

Small and Medium Sized Enterprises (SMEs) are the potential stars of this new economic model.  Thus, they can fulfill customer needs before their larger competitors in the market can.   On the other hand; it’s significant for SMEs to adopt and implement proactive strategies while being aware of the opportunities and threats inside and outside the market.   There are 28.8 million small businesses in the United States, according to the U.S. Small Business Administration, and they have 56.8 million employees. Small businesses (defined as businesses with fewer than 500 employees) account for 99.7% of all businesses in the United States of America. *

Informal Sector versus Corporate Corporatism: To be Intrapreneurship or to be Entrepreneurship?

What are the qualities/Characteristics of an Entrepreneur?

Entrepreneur takes an idea & makes it into reality.

Entrepreneurs take risks. Risk of time, money, etc.

Entrepreneurs is optimistic about the future.

Entrepreneurs are innovators. They invent new products, services, processes, or methods.

Entrepreneur enjoy freedom & use it betterment of their customers & ultimately for society.

Entrepreneurs have a strong focus on anything they are doing.

Entrepreneur is confident, optimistic & loves facing challenges in life & business.

Entrepreneurs make decisions independently.

There are various types of entrepreneurs. We will see some of it.

Industrial Entrepreneurs: They are in the business of manufacturing products. E.g. Manufacturing of automobile parts.

Trading Entrepreneurs: They are in the business of buying & selling products or services. E.g. Traders of Houses.

Imitative Entrepreneurs: These types of businesses copy other successful businesses & run the business similarly.

Drone Entrepreneurs: These types of entrepreneurs don’t like to change their business style. They don’t involve innovation. They just want to be like how they are.

Fabian Entrepreneurs: They don’t change until it is very much needed. They adopt change when it is very necessary.

What are the various functions of Entrepreneurs?

The main function of an Entrepreneur is to take risks.

The second function is to start the enterprise.

The third function is to keep an eye on the internal & external environment.

The fourth function is to make arrangements for necessary resources.

The fifth function is to deliver products/services to customers.

Concept of Intrapreneurship

Entrepreneurship in any business is called Intrapreneurship. The development of a product/service in a corporation as a semi-autonomous business unit is called Intrapreneurship.

What causes barriers to Intrapreneurship?

Rigid nature of big corporations.

Expectations of profit in very short duration.

Lack of entrepreneurial qualities.

Lack of resources required for entrepreneurship.

Innovation

One of the key requirements for entrepreneurship is Innovation.

Innovation is nothing but new ways of doing old tasks. Innovations can be Chemical, mechanical, managerial, technical, institutional, service, etc.

According to Joseph Schumpeter, there are five types of innovations.

Introduction of new & good quality product.

Introduction of a new method of production.

Introduction of a new market.

Use of some new sources of supply as raw material.

They are making a new organizational form of industry.

The innovation process in Entrepreneurship includes the following steps.

Research of market

Development of product/service

Marketing of product/service

Production

Use by customer

Feedback from the customer

Natalia Nikolova (NN): Typically, intrapreneurship is defined as entrepreneurship initiatives and practices within existing organizations. The goal of intrapreneurship is to revitalize and keep established organizations competitive long term. Established companies are generally found to be less innovative than smaller ones or startups.

Intrapreneurship is key to addressing disruption – studies have found that corporations are becoming increasingly short-lived, thanks to being disrupted by newcomers. For example, since 2000 more than half of the S&P 500 companies have disappeared. With accelerating technological change, innovating becomes critical if companies are to survive.

The implications for the future of work are that every employee will be expected to have an entrepreneurial mindset and contribute to the innovation capability of their company.

MMP: In what ways do intrapreneurs contribute to the development and success of innovative organizations?

How are innovation-led organizations different from their competitors?

NN: Intrapreneurs contribute to the renewal and competitiveness of organizations given constant technological changes. For example, through the development of new business ventures that could either be integrated into the existing organization or be spun off independently; new products/services, product/services improvements, and new strategic directions for the organization.

However, established organizations can’t just rely on a few ‘lonely’ intrapreneurs. Research has shown that the most successful intrapreneurs and innovation-led organizations have supportive cultures and structures, and are connected with external partners in extensive innovation ecosystems, including universities, research institutions, and other companies.

This is what sets innovation-led companies apart: they have been successful in establishing organizational cultures where initiative is rewarded and failures are encouraged. They have structures, processes, and senior leadership that are supportive of innovation, and they have built an ecosystem of partners that enables these organizations to constantly bring in new ideas into their organizations.

MMP: Can any organization be innovation-led, or is it more relevant for some rather than others? Are there simple changes that can be implemented in the short term? And what about the long term?

NN: With accelerating innovation change, every organization needs to aim to become innovation-led. We all have been reading about significant changes caused by new technologies such as AI, VR (virtual reality), blockchain, and big data. These technologies will impact every type of organization. However, some researchers have argued that in highly turbulent and uncertain markets, it could be beneficial for companies to scale back on innovating until they can better understand the future directions of these markets.

In the short term, many established organizations have chosen to set up separate innovation labs. These are usually set apart from the rest of the organization so they can operate uninhibitedly. However, such labs often don’t work, as this recent commentary demonstrates.

My own research, though, on the innovation lab of an Australian ASX 200 company, shows how they can be a good starting point to establish an innovation mindset and culture. Longer term, companies need to pursue a double strategy: developing an internal innovation capability and partnering externally – including cooperating with and even acquiring, innovative companies/start-ups. This is a strategy many leading tech companies are pursuing.

MMP: Do you have any guidance regarding the challenges creative companies face when developing innovation strategies? What can they take from tech companies and vice versa?

NN: Research on creative companies has shown that many creative companies while being quite innovative, are less business-savvy concerning turning new ideas into profitable business models. This is something that has plagued the creative industries sector for quite some time – individual creativity often drives the success of the organization, but they struggle to create a sustainable business model to scale up this creativity.

Creative companies could learn from tech companies to put more focus on the scalability of their creative ideas and how to develop financially sustainable business models. On the other hand, tech companies can learn from creative companies how to ensure that their employees remain creative and innovative, even if they are part of larger organizations with bureaucracy and managerial practices that often stifle innovation. In many ways, the stories we hear from organizations like Alphabet/Google and Apple, about the playful environments they have created for their employees and the flat hierarchies they have established, are in line with how smaller creative companies operate. Yet, Amazon, for example, has been under the spotlight, because of the stifling practices and toxic culture its employees have experienced.

The question of how to keep the creative/innovative mindset as organizations grow is critical to ensure that large organizations, whether tech or not, can continue to be innovative.

Dr Natalia Nikolova is a Senior Lecturer, at UTS Business School and Faculty of Transdisciplinary InnovationProfessor Margaret Maile Petty is UTS Executive Director, Innovation and Entrepreneurship.

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Innovative corporations cultivate entrepreneurial-minded professionals to become actively engaged in creating new business opportunities within the firm, often called corporate venturing–or intrapreneurship.  Intrapreneurship is also known as corporate entrepreneurship and corporate venturing (Burgelman 1983; Burgelman 1984; MacMillan et. al. 1986).  it is the practice of developing a new venture within an existing organization, to exploit a new opportunity and create economic value (Pinchot 1985).

Entrepreneurship by contrast is the act of developing a new venture outside an existing organization.  The traditional entrepreneur shall now act as an innovation hunter to proactively be able to set up new smart businesses; ideally from the beginning, till the end of any business life cycle.

The term entrepreneur, etymologically originates from the French word entreprendre meaning “to begin something, undertake.” During medieval times, this word was being used to describe an active working person [4]. However, in economic theory, it was Richard Cantillon (1759), -an Irish economist of French descent- first, who first used the term entrepreneur. According to Cantillon, the entrepreneur is a specialist in taking risks [5].

Risk-taking is one of the famous attributes of entrepreneurs which is also frequently emphasized in the literature. Spiritually, some people are observed to tend to behave extra-ordinarily. As Jobs addresses; “You have to trust in something—your gut, destiny, life, karma, whatever—because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-known path, and that will make all the difference [6].” Taking the risk phenomenon and the spiritual reflections into consideration; it can easily be summed up that entrepreneurship has something to do with inner-journey.

Another emphasis on entrepreneurship is its presentation as a mindset. “Entrepreneurship is first and foremost a mindset. To seize an entrepreneurial opportunity, one needs to have a taste for independence and self-realization.” said Olli Rehn, a member of the European Commission [7]. Understanding the entrepreneurial mindset requires a certain threshold of empathy. First of all, entrepreneurship is the story of ambiguity. An anonymous supporting quote is likely to highlight the gist of entrepreneurship. It’s as follows: “Anyone, (can be an entrepreneur) who wants to experience the deep, dark canyons of uncertainty and ambiguity; and who wants to walk the breathtaking highlands of success. But I caution, do not plan to walk the latter, until you have experienced the former [8].” In this regard, as Schumpeter also points out; entrepreneurs seem to have some heroic vision. Schumpeter focused on high-level entrepreneurship, and larger businesses [9]. On the other hand, Marshall examined smaller businesses, partially [10]. It was Hayek and Kirzner, who examined the entrepreneurs as middlemen hoping to profit by buying cheap and selling expensive [11].

Stopford and Baden-Fuller considered entrepreneurs as opportunists even in chaotic situations, and they also metaphorically approached entrepreneurship. According to them, entrepreneurs are like Olympic athletes, long-distance runners, symphony orchestra conductors, and top-gun pilots…These metaphors underline the entrepreneurs’ being ambitious, determined, self-challenging, and talent for synchronizing [12]. [Source: Mehmet Çağrı Gündoğdu]

[youtube https://www.youtube.com/watch?v=ya4acTFOzLk]

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When it comes to defining entrepreneurship; it can easily be discovered that various people have defined entrepreneurship differently. Despite this fact, the most common classification follows the mainstream of Collins and Moore; who claimed two types of entrepreneurship, differentiating due to the context of entrepreneurial activities undertaken. These are, firstly, independent entrepreneurship and independent entrepreneurs (similar to entrepreneurship/traditional entrepreneurship and entrepreneurs/traditional entrepreneurs in this paper), implying the process whereby an individual or a group of individuals, acting independently of any association with an existing organization, create a new organization [13].

Secondly, corporate entrepreneurship and administrative entrepreneurs (similar to intrapreneurship and Mehmet Çag˘rı Gündog˘du / Procedia – Social and Behavioral Sciences 41 ( 2012 ) 296 – 303 299 intrapreneurs in this paper), implying the process whereby an individual or a group of individuals, in association with an existing organization, create a new organization or instigate renewal or innovation within that organization [14]. A brief definition of an entrepreneur, inspired by Kuratko, can be made as the following: An entrepreneur is an undertaker who notices and seizes opportunities; converts those opportunities into commercial ideas; adds value via processes, effort, capital, or capabilities; and confronts the risks of the competitive market to apply those ideas; and what an entrepreneur accomplishes, is therefore called entrepreneurship [15]. Now, entrepreneurial activities within an existing organization, namely intrapreneurship will be discussed.

Intrapreneurship

The study of intrapreneurship, implying entrepreneurial activities conducted within existing organizations, has expanded over the last three decades [16]. Most research in this field has focused on the possibility; that managers and individual employees could be inspired to behave entrepreneurially; create innovations, and obtain profit and growth through these innovations [17], [18], [19], [20], [21].

This is about a powerful foresight that managers and their organizations can form an ambiance that fosters to create and manage new businesses within the existing organizational framework [22], [23], [24].  Scholars have shown the tendency to divide entrepreneurship into two sub-titles according to its operating context. On one hand, it’s common to use entrepreneurship or independent entrepreneurship to describe the entrepreneurial efforts of individuals operating outside the context of an existing organization.

On the other hand, different terms can be seen in the literature implying the entrepreneurial efforts within an existing organization such as corporate entrepreneurship as Burgelman and Zahra used respectively in their separate studies; corporate venturing which Biggadike mentioned; Pinchot’s intrapreneuring; internal corporate entrepreneurship of Jones and Butler; Schollhammer and Vesper’s internal entrepreneurship; Guth and Ginsberg’s strategic renewal and venturing of Hornsby, Naffziger, Kuratko, and Montagno [25], [26], [27], [28], [29], [30], [31], [32].

Here, only intrapreneurship is being used for a common purpose, referring more likely to Pinchot’s view of defining intrapreneurs as the “dreamers who do”; those who take hands-on responsibility for creating innovation of any kind within an existing organization [33]. Innovation is the next topic to be examined.

Entrepreneurs willingly sign up for a wide spectrum of possible outcomes, ranging from big wins on one end to massive losses on the other. Not so with intrapreneurs who have made the conscious decision to receive a paycheck from an organization largely to avoid risk, and they therefore do not expect huge financial gains.

Entrepreneurs have the luxury of building a company’s culture from scratch, while intrapreneurs often fight against a long history of many deeply held and widely shared beliefs, assumptions, and practices—some of which run counter to intrapreneurship itself. Is innovation infused into the DNA of your organization, or is your culture lethal to innovation?

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The cultural archetype of the Intrapreneur serves as a prototype for the employee of the future.

Intrapreneurship as the new way of working?

That is where intrapreneurship comes in. Originally, when first introduced by Gifford and Elizabeth Pinchot in 1978, intrapreneurship referred mostly to managing a P&L inside of a larger organization. Since then, the concept has expanded beyond the structural into also covering cultural domains.

Intrapreneurs are sometimes referred to as corporate entrepreneurs, and while they both require self-reliance, self-management, and self-organization, there is a big difference between the two: On a most basic level the risk and reward structures: As an entrepreneur, the risk is high, but so are the potential rewards (you might just create the next unicorn and become a gazillionaire). As an intrapreneur, there is lower risk, there is that steady paycheck, but there is also a much lower reward, often at best a promotion — at least until corporations catch up and create new appropriate incentive and ownership structures.

That is why purpose and permission are key to intrapreneurship. They provide the necessary intrinsic motivation to keep going — often despite the organization and its response to innovation.

Personal purpose connected with organizational purpose, the permission and psychological safety to act on it, and the effective use of AI support will define the successful intrapreneurial workforce of the future.

It will require individuals on any level of the organization to understand and live the organizational purpose, continuously focus on creating customer value, empathize and learn, and build new processes and systems — and ultimately offerings — together with AI support to provide better intelligence, enable repeatable processes and allow a new level of adaptability.

Companies like IBM have already successfully begun another transformation phase. To support the use of their AI Watson and turn their employees into customer advocates enabled by intelligent technology, they have trained more than 90,000 of their employees in design thinking.

Design thinking is only the first step, we need LEAN and agile methods to move new ideas into actual businesses, as well as the organizational support to take an idea from the first signal to launching prototypes, MVPs, and ultimately ever new product line.

Many companies are beginning to understand that leadership and innovation have to come from everywhere in the organization and have initiated various forms of intrapreneurship programs.

From our work with clients and conducted workshops at several intrapreneurship conferences over the last years, we have noticed how the themes of culture and human transformation have continued to gain momentum and attention.

Intrapreneurs by definition are not as autonomous as entrepreneurs, although they’re typically (and mistakenly) made to believe they are. When reality hits and would-be intrapreneurs are told that they can’t do something, disillusionment quickly eclipses optimism, and cynicism takes root. Because they are part of a bigger organization with well-established policies and procedures, they will most likely never become completely independent.

Entrepreneurs directly hire marketing, advertising, R&D, design, engineering, and sales talent. They establish these relationships from the vantage point of a boss or customer. Intrapreneurs, however, are employees and must negotiate for these and other scarce resources, subject to internal availability and competing projects.

Innovation

Innovation has emerged as a headline in the field of business management, recently. Kuratko determines the magic words to describe the new innovation way of our time: Dream, create, explore, invent, pioneer, and imagine [34]. Innovation itself is undergoing change [35]. The etymological roots of innovation stretch to the Latin word innovare, meaning to do something new [36]. Most of the innovation definitions have focused on similar points with different perspectives. The key common points imply change and renewal for a better situation. The Organization for Economic Cooperation and Development (OECD), inside the Oslo Manual—the source of information regarding international technological developments— defines innovation by linking it to technological change.

According to OECD, innovation means “completing products and services by developing them technologically [37]. The European Union (EU) has made a broader definition. To the EU, innovation introduces the change in workforce talent, working conditions, and managerial and organizational jobs. Also, it’s about renewal and growth in product and service range [38]. In addition to this, a well-known expression about innovation; characterizes it as the process of converting new ideas into value-creating outputs such as new products, methods, or services. With the help of innovation; companies acquire the  300 Mehmet Çag˘rı Gündog˘du / Procedia – Social and Behavioral Sciences 41 ( 2012 ) 296 – 303 ability to develop and apply not only new products, processes, or designs but also new operation and business models [39].

After having experienced enormous financial crises all over the world in recent years; company survival has emerged as the most crucial issue both for SMEs and even some large companies [40].  SMEs, as the increasing value of the new economy, are obligatorily undertaking the mission of being innovative. It’s innovative SMEs that will lead the way to economic recovery. Now, the innopreneurial thought will be scrutinized in the light of entrepreneurship, entrepreneurship, and innovation.

The traditional definition of entrepreneur and intrapreneur has become insufficient in the new economy  

Intrapreneurship, innovation, and the future of work

30 NOVEMBER 2017

How are entrepreneurial approaches disrupting the corporate world from within? Professor Margaret Maile Petty and Dr Natalia Nikolova caught up to discuss how today’s businesses anticipate and prepare for the future of work. Margaret Maile Petty (MMP): We hear a lot about entrepreneurship from the government and in the media, but not so much about intrapreneurship. What is it, and why is it central to addressing disruption and adapting to the future of work?

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American Institute for Entrepreneurship in Africa

A Prototype Emerging From the New Economy

The Innopreneur— Beyond the Optimum Synthesis of Entrepreneur, Intrapreneur and Innovation.  It has been long, having dispelled the myth that “the entrepreneurs are born, not made.” Drucker confirms this opinion regarding entrepreneurial thought: “Most of what you hear about entrepreneurship, is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it can be learned [41].”

Likely, innopreneurship, can be learned via education, training programs, strategy formulation, and a well-comprehended strategic management view. Undoubtedly, a certain level of enterprising talent is underlying. It’s not a desired outcome to be thought that the traditional entrepreneurs will be eliminated because of the new emerging character, innopreneur. But, it’s true for traditional entrepreneurs, who take the risk and invest the capital in a self-confident manner, that they should remedy themselves by making the necessary adjustments; to become an innopreneur.

Like the organizations being exposed to entropy; traditional entrepreneurs are facing the danger of being pushed to the outside of the system. The concept of entropy implies the tendency that exists in every system; toward the exhaustion of energy, losing the balance, disorder, and finally leading to demise of the system [42]. Besides; negative entropy, which is possible in open systems (biological and social systems that interact with the environment), means preventing the negative effects of entropy with the help of knowledge, energy, and materials taken from the environment [42]. In biological systems, entropy may cause death; and in social systems like enterprises, it may cause all the operations to stop, ultimately [42].  To make it reverse, and maintain sustainable competitive advantage; traditional entrepreneurs should transform themselves into innopreneurs.

The increasing significance of SMEs as the main constituents of the new economy was emphasized at the beginning of this paper. Innopreneurs; as the steering leaders of SMEs in this new economic framework, while protecting the traditional values and traits of entrepreneurs; will have to reach beyond. Innopreneurs should constantly enter into positive change and make efforts for innovation. They should continuously update and develop themselves also intra-business, maintaining the aspects of being an intrapreneur.

Innopreneur, the prototype for the Artificial Intelligent employee?

Entrepreneurial factors like capital, self-confidence, motivation for the start-up, commitment to the business, optimism, managerial skills, and leadership characteristics are certainly also valid for innopreneurship. It would be acting unjustly to traditional entrepreneurs by saying that the above-mentioned attributes are unimportant. Indeed, entrepreneurship is at the core. It’s a strong pillar of the business and management discipline, on top of which, innopreneurship is built. Innopreneurs can be made. Entrepreneurs can learn to become innopreneurs with the help of education and training. An innopreneur can lead to innovation. So, she/he has the characteristics of an innovative leader in this regard.   She/he is also an effective manager to accomplish the business. It’s not an absolute necessity for an innopreneur, to apply hands-on-management in every step of the business. Whatever the case is; the innopreneur’s leading role stays constant.

Image result for entrepreneurship and intrapreneurship

It’s noteworthy; that every innopreneur is also an entrepreneur but not every entrepreneur can be classified as an innopreneur.  Every innopreneur is an innovation-oriented entrepreneur. Every innopreneur, has powerful attempts toward innovative new ventures. Not every entrepreneur makes innovation but every innopreneur does. In this sense, the intrapreneur resembles the innopreneur in terms of innovation and orientation. Despite this, the intrapreneur differs from the innopreneur in performing environment of innovation. The scope of intrapreneurship is constricted to the existing organizational area. On the other hand, the innopreneur, is not subject to such criteria.

The innopreneur performs at a new stage, which is called the new economy. The innopreneur, is a prototype, self-developed to meet the needs of the new economy. The innopreneur is the new evolutionary model, the cumulative advanced type that emerged from this environment. In addition, she/he is the leader who forms a suitable environment; in which the intrapreneurs are empowered, and their ideas and attempts to make innovation are strongly encouraged.  While serving as a catalyst, the innopreneur may also take an active role in these efforts. Innopreneurship, for now, is a concept dealing with the ideal rather than what exists. It harmonizes its predecessors entrepreneurship, intrapreneurship and the popular concept of innovation through an integrative perspective and fulfills the unique requirements of the new economy.

The innopreneur undertakes to manage, and take the risks of a business model. In our time, an innopreneur is interested in research and development and is characterized as an innovation hunter who aggressively seeks for opportunities; transforms those opportunities into concrete marketable ideas; creates value-added; makes maximum efforts, assesses and undertakes the relevant risks to apply those ideas; and gathers the crops at harvest time.

Bibliographical References:

SBA, the U.S. Census Bureau, and the National Small Business Association, there are a lot of small business statistics

Simon C. Parker: Intrapreneurship or Entrepreneurship?, IZA DP No. 4195, May 2009: http://ftp.iza.org/dp4195.pdf

Mehmet Çağrı Gündoğdu: International Conference on Leadership, Innovation and Technology Management
Re-Thinking Entrepreneurship, Intrapreneurship, and Innovation: A Multi-Concept Perspective: Procedia – Social and Behavioral Sciences 41 ( 2012 ) 296 – 303:  www.sciencedirect.com

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Continuously updated with new inputs and trends For Better or Worse Emergent Technologies Changing Africa! Are these efforts going to increase the use of Information Communication Technologies and develop broadband penetration in Africa? Will technology increase the divide or help to integrate Africa? What are the Destiny and the Reality of the Technology in the … Lire la suite

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★ CHRONIQUE 🌎 CHERKAOUI ★ « Know what Data knows about your business, and you will know what is your market status » The biggest challenge is the training of staff that goes hand-in-hand with the breakthroughs and innovation that the virtual world and digital social marketing are experiencing almost daily. This sizeable pitfall is not unique to micro-enterprises and small and medium-sized … Lire la suite Know Your Data – Know Yourself Better

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TRI Consulting Kyoto [English and French] – Africana Enterprise Cherkaoui Journal and African Start-Up Expo – Oakland California by Said El Mansour Cherkaoui is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Based on a work at TRI Consulting Kyoto [English and French] – Africana Enterprise. Permissions beyond the scope of this license may be available at http://www.cherkaouijournal1.weebly.com

Haj Miloud Chaabi

Said El Mansour Cherkaoui Ph.D. – Said Cherkaoui Ph.D.

Contact for needs of additional info:– Email: saidcherkaoui@triconsultingkyoto.com

  • Initially published on April 16, 2016
    • Update May 29, 2020 – updated December 19, 2021
    • Today December 19 is the date of my birthday and I renew my prayer for Miloud and our Parents to be accepted in Peace and Eternal Beatitude in Hachem, God and Allah Eden and Haven, Amen.

Haj Miloud Chaabi Rahimahou Allah

Miloud Chaabi ميلود الشعبي – September 1930 – 16 April 2016
This image has an empty alt attribute; its file name is Miloud-Chaabi.jpeg

https://en.wikipedia.org/wiki/Miloud_Chaabi


Miloud Chaabi
Bornميلود الشعبي
15 September 1930, Aquermoud, near Essaouira, Morocco
Died16 April 2016 (aged 85), Hamburg, Germany
OccupationFather, Businessman, People Man, Politician and Charitable Individual
Known forWealthiest person in Morocco in 2011

Miloud Chaabi Self-Made Entrepreneurial Man Success

Made in Morocco 100%

Great Man from the Humbles to the Highest Status of Moroccan Achievers

Miloud Chaabi (Arabic: ميلود الشعبي; September 15, 1930 – April 16, 2016) a Moroccan businessman and politician who had an estimated net worth of $800 million in 2015.

Miloud Chaabi, Rahma wa Ghofrane fi Firdousse Naim, Ameen – 15 September 1930, Aquermoud, near Essaouira – 16 April 2016 (aged 85), Hamburg, Germany

Read more at my doctoral thesis on Latin American that included the study of Peru and the importance of the nitrate in the internationalisation of the Peruvian economy, read more at:

Said Cherkaoui El Mansour · 1992 ·  Economie politique du Subcapitalisme en Amérique latine (1830-1930): Argentine – Brésil – Chili – Pérou, Université de Sorbonne, Paris, France – Said El Mansour Cherkaoui · 1992 – Page count: 806 – Published: 1992 – Publisher: Atelier national de Reproduction des Thèses

Author: Said El Mansour Cherkaoui · Language: French · Said El Mansour Cherkaoui · 1992


The Moroccan Version of William Russell Grace


All the Prophets has started or have been Shepherds and Pastors in their destiny like in their first profession. Miloud Chaabi learn how to cater and take care of his “own hordes” at the beginning of his raising.

Haj Miloud Chaabi chose a Family Name that was his original social identity and pursued aims that respond to the social needs of those that belong to his social roots.  Haj Miloud Chaabi never hide his humble origin, on the contrary recognized with pride where his social origin was and how he had raised from there to build one of the most fabulous stories of entrepreneurial success that Morocco has witnessed during the aftermath of the political “independence” from France.   At every stage of his journey toward consolidation of this entrepreneurial drive, he always had made sure that the benefits of such undertaking can also alleviate the burden and relieve the hardship lived by other Moroccans. 

 

Moroccan Sovereign Mohammed VI Decorating Miloud Chaabi

He was the operator of one of the largest charity organisations in Morocco, the Miloud Chaâbi Foundation.Haj Miloud Chaabi devoted time, energy and resources of all means to make sure that  Moroccans living in the region of his ancestors can benefit from his own charitable, caritative and educational involvements and activities.  Chaâbi was also known for his philanthropic and charity work and donated 10% of his fortune to build the first American university in Morocco in conjunction with the University of Maryland, College Park. 

Especially those who were originally from the impoverished lands of the Southern Moroccan such as the Amazigh regions of Chiadma and its surrounding areas.   Haj Miloud Chaabi has conducted such endeavors without claiming fame or seeking recognition for his social and economic contributions.  In Morocco during the time of the donations and contributions by Miloud Chaabi to the poor and charities, there was no tax break for such direct and indirect help provided to the neediest. 

For all these reason, Miloud Chaabi has been dubbed and designated as:

A Man from the People, A Man who Recognized People – A Man who Responded to the Needs of the People.

https://en.wikipedia.org/wiki/Miloud_Chaabi

Haj Miloud Chaabi Rahimahou Allah ميلود الشعبي – September 1930 – 16 April 2016


Haj Miloud Chaabi reflects and is well known beyond the borders of Morocco as Man who his first step was an action of goodness in a journey of goodness and benevolent realizations covering thousands of kilometers in the Moroccan social, political, economic, financial and entrepreneurial landscape.  He embodied an unique Journey of Entrepreneurship and Outstanding Personality at the level of Kindness and Philanthropy in the recent history of Morocco since the fifties of last century up to this day.


Haj Miloud Chaabi Rahimahou Allah

Miloud Chaabi is the founder of Ynna Holding and the owner of the Riad Mogador hotel chain and group of supermarkets Aswak Assalam in Morocco. He was known for his strong stance against alcohol which is banned from both his hotel chain and supermarkets. He was known for his strong stance against alcohol which is banned from both his hotel chain and supermarkets. Chaabi’s conglomerate, Ynna Holding, has interests in real estate and construction, agribusiness, tourism, retail and manufacturing.

https://www.facebook.com/watch/?v=1797472757113103

But the ambitions of Miloud Chaabi, whose fortune was estimated at $ 1.5 billion in the 2015 Forbes rating, go beyond Moroccan borders. Thus, the group launched internationally in the seventies, Libya, Senegal, Tunisia, Mali, Ivory Coast, Mauritania and Egypt. In 2007 the group embarked on a real Egyptian estate project to build a new city in the Nile Valley along setting a manufacture of electric batteries. The Ynna group invested 50 million dirhams in Ivory Coast in 1997 in the production of plastic pipes.

The regretted Miloud Chaabi was also the parliamentary representative of Essaouira after winning the elections in 2011, until he resigned on December 8, 2014 due to his declining health.  His seat in the parliament was taken by his daughter Asma, who was second on the electoral list.

Miloud Chaabi presided upon an African expansion of the activities of its group and this beyond Moroccan borders. In the seventies, Libya, Tunisia, Mauritania, Egypt, Senegal, Gabon, Mali, Ivory Coast, became the recipient of investments and construction from the Chaabi Group with an emphasis on real estate. In 1997, 50 million dirhams were invested the Chaabi in a factory for the manufacture of plastic pipes in Ivory Coast. In 2007 Chaabi involvement in Egypt included an important real estate project to build a new city in the Nile Valley, the manufacturing of electric batteries.

Miloud Chaâbi carried out the first initial public offering of one of the entities of his group in 2007 with the SNEP.  After it successfully floated chemicals unit SNEP SNP.CS last year. Six profitable and important companies from the Moroccan industrial group Chaabi were considered for a new listing. “We will follow … SNEP’s IPO because we are happy with the market and our shareholders are seeing the benefits,” Chaabi told reporters and analysts in Casablanca.

Miloud Chaabi was also the parliamentary representative of Essaouira after winning the elections in 2011, until he resigned on December 8, 2014 due to his declining health.  His seat in the parliament was taken by his daughter Asma, who was second on the electoral list.

His daughter, Asma Chaâbi has been mayor of the city of Essaouira from 2003 to 2009, and was the first woman to hold such a position in Morocco.  His son, Mohcine, is a current member of the House of Representatives, while his late son Mohamed and his other son Faouzi, held the same positions in the past.

Dr. Said El Mansour Cherkaoui and Faouzi Chaabi at Rabat – Morocco

My Interactions with the Chaabi

Said El Mansour Cherkaoui and the Chaabi Family

Common Amazigh Background and Cultural Destiny

As Globetrotter for International Trade and Business and Global Cultures, I have crossed many distant and foreign horizons with my own drive and self-driven desires to discover new lands and new encounters, as we say in the House of my birthplace: “Travel my Son, you will discover the Treasures of Humanity” and I did it without hesitations round this world in places such as France, Germany, USA, Mexico, China and Morocco, I have met with individuals which their social status range from Presidential Candidates, Chief of Political Parties, Government Ministers, Governors of Regions, Ambassadors, CEO, Mayors, Directors, Presidents of Universities, Professors, Deans to Chairman / Chairwoman and people of every kind of life and origins.  

These multinational and diverse encounters enriched me with the ability to evaluate and situate the feelings and the authenticity about the related personalities as well as their original determinations.

I visited Si Faouzi Chaabi several times and I could feel the presence of Haj Miloud Chaabi everywhere I turned, his presence was in fact embedded in all these buildings and offices I visited.  I met with Omar Chaabi too in the presence of Faouzi Chaabi, in Casablanca, again, the blessing of Haj Miloud Chaabi was overwhelming. 

Omar and Faouzi Chaabi

Chaâbi was also known for his philanthropic and charity work and donated 10% of his fortune to build the first American university in Morocco in conjunction with the University of Maryland, College Park.  He was the operator of one of the largest charity organizations in Morocco, the Miloud Chaâbi Foundation.

My first impression of the Chaabi family was that they care about the people who work with them. Faouzi Chaabi invited me to his office in Rabat, the Capital of Morocco. So I traveled from El Jadida to Rabat to meet with Faouzi Chaabi, I asked around on the bus and on the train what people knew about the family Chaabi, even the taxi driver and members of my own family without telling them that I was going to meet with one of them.

MADE IN MOROCCO WITH MOROCCAN LEGACY

AFRICAENTREPRENEURIAT

Miloud Chaabi, the Moroccan Version of William Russell Grace – Continue reading Miloud Chaabi, the Moroccan Version of William Russell Grace 

Miloud Chaabi Founder of the Chaabi Group and Ynna Group
Casablanca – Morocco
Chaabi family is the sole owner of ynna group, largest Moroccan private business
At the Headquarters of the Ynna Group at Casablanca – Morocco

If the Chaabi lived in another country than the Kingdom of Morocco, be sure one of them could be the President of the country or the President of the Parliament. I was surprised also that many with an Amazigh background were particularly proud of the achievements of Miloud Chaabi and his family.

As myself descendant of Amazigh of the North of Morocco, I felt pride that an Amazigh has been succeeding in putting on the Moroccan Business Map such reputation and achievement. We have been waiting for a long time for such recognition and eminence among the Elites of the Moroccan business environment that has been and still is dominated by individuals and families that have pivoted around the central power and have enacted tentacular relationships from the services and allegiance demonstrated toward the inheritance of the State central power called Makhzen. The Amzigh given their continual challenges of any power since the arrival of Islam and its Arab tribes have always refused to submit even psychologically to the notion of centralization of power given their jealous belonging to their own shared power within their own ancestor ranks and tribes as well as family of Chieftain lineage.


This is sort of independence and concern toward even the symbol of the power became the drive for many Amazigh tribes to conquer the power for the reason to defend not only their independence but the defense of the sacrality of the central power as the defender of Islam and the culture of Amazigh that Islam has reinforced as one community given that the Islam does not make a difference between individuals and believers based on social ranks, ethnics or individual appurtenance to any group of distinction or claims. The Amazigh tribes embraced Islam given that religion comes from a single voice of Allah who presents all its creation as his follower’s equals in life like in the afterlife for the sake of believing in one Creator and one holder of Universal and Eternal Justice.

These are the qualificatives that make the Amazigh people regroup and create among them blocks of resistance and reaction against any sense or attempt of defining or changing the beliefs in such unicity of the religion of Islam. Many dynasties in Moroccan History have raised to defend such beliefs and have conducted wars against those who tried to undermine the Islamic beliefs that have cemented various and different Amazigh tribes that have been inter-fighting and have resisted each other before the arrival of Islam. In this sense, the religion of Islam has been embraced by the Amazigh tribes as unifying instruments and assembling tools to reach the same level of belief that reinforces all the pre-existing practices of loyalty and devotion to the word given and to the reputation of individuals who are the shields of the principles shared by the members of the same tribe.

The pride of the people I have interacted with during my stay in Morocco that convey to me about the Chaabi Family is rooted in the aforementioned evolution and in the characteristics of the Amazigh culture and social identities.

This aspect of ethnicity increased my curiosity about the Chaabi Family that in spite of their social and economic ascendance, they remained individually connected with their original roots not only at the level of identity or cultural appurtenance but in terms of paying back and contributing to the enhancement of such origin through their charitable actions and social engagements in the regions where their Father Miloud Chaabi was born, grown up and set up his first shop of enterprising.

Standing among and between Members of my Family, my Brothers, my Cousins, my Nephews and my Neighbors

This were important aspects and sides for me to know given that I am also of Amazigh by descent, by direct maternal origin, and by living ancestral culture. In fact, once I submitted my Doctoral Thesis at the Sorbonne University of Paris, the first action I wanted to do is to pay respect and give a hommage while making an Honor Tour in the South Region of Atlas Mountain where one of the most venerable and oldest Amazigh School.


Neveux de Said El Mansour Cherkaoui: Tolabs du Souss Marocain

Maroc: Immensité Amazigh Culturelle et Érudition Historique Musulmane Version Française & English Version Du Cœur de Paris, la Sorbonne au Cœur du Souss Marocain, la Medersa de la Région de Had Boul Lfaaa L’une de mes meilleures photos et meilleurs symboles de mon retour au Bercail parmi les miens et mes semblables Cette photo date… Lire la Suite →


With close friends who studied there when they were still children and far from the homes of their parents, we packaged school materials and equipment and other gifts and traveled to this Fabulous School which was like an Eagle Nest perched on the peak of the Atlas. We used high-tracked car, donkeys, and mules and later only camels with their long legs could be used for transportation of the material given the size of the rocks falling from the mountains that we had to jump over or dodge around to pass them.

We were climbing the Atlas and the Camel was the scout to find the best route in front of us. We spend the entire month of Ramadan there with a Master of Theology and Science who had lived there for 40 years and formed generations of Amazigh that now are disseminated around the world following the path of past generations who have discovered through this recluse house of knowledge spreading lights for hope and sparkles of dreams among children than look that they belong to the same family, to the same region and even to the same color of these rocks that protect them from the rest of the world, the modern of world of temptations and pretense of luxury.

We were like parachuted from Le Bon Marché, Galeries Lafayette et Printemps with our gifts that these Children considered as unnecessary in their lifestyle and their daily needs. We gave them gifts that they wanted to give them to their parents as gift during the next fest celebration for the end of Ramadan.

They were more happy about our presence among them and asked us about the world we came from and were excited to see old students coming back to them as testimony that they were not forgotten despite that these old school friends were now in foreign countries. The meeting with their past friends gives them the joy and confidence that Horizons are not the limits of friendship, reconnaissance, and Know-How but they are only the windows and the doors for the discovery of new lights of intelligence and places where to meet new treasures of humanity.

We spend the entire month of Ramadan there with a Super Master of Theology and Science who had lived there for 40 years and formed generations of Amazigh that now are disseminated around the world following the path of past generations who have discovered through this recluse house of knowledge spreading lights for hope and sparkles of dreams among children than look that they belong to the same family, to the same region and even to the same color of these rocks that protect them from the rest of the world, the modern of world of temptations and pretense of luxury.

In many instances and cases, Miloud Chaabi reminds of my own Father, Moulay Ahmed Cherkaoui, the Moroccan Pionner in Transportation Logistics in Morocco




The presence of Haj Miloud Chaabi was incarnated in the way how I felt with the environment and the surrounding people, it was like Deja Vu with the feeling that those I am meeting with a part of my extended family with whom I am just renewing my interactions.    Similarly, when I talked to the people employed by the Chaabi interests and even to the ones of the streets, I received only confirmation about my thoughts and what inspired me these meetings about the Chaabi which a deep respect of a National Hero that is Haj Miloud Chaabi.

Faouzi et Haj Miloud Chaabi.jpgChaabi Asma.jpgChaabi Omar et Chaabi Faouzi.jpg

Haj Miloud Chaabi has pursued a trail and encrusted the Moroccan Space with profound and lasting entrepreneurship innovations based on the concept of gratitude as the central material to building organizations and foundations that were reflecting the Authentic Moroccan family values.  This approach of Haj Miloud Chaabi was driven by his own experience in life and he wanted to reunite and keep the Family as the Core Competency of all his endeavors at every level of his initiatives.   Within the frame of such strategic organizational structure, Haj Miloud Chaabi was surrounded with his own people at every level of the chain of command within his enterprises.  He was at the helm of every one of them with the assistance of his sons and a daughter which enabled him to guide and strategize his enterprises as a Family owned and operated complementary entities.  

Such cohesive and integrating operating strategy has effectively enabled each member of his own Family to blossom and to follow his path that was framed by the consideration and needs of the Moroccan People.

Morocco-banner-consultations2.jpg

Finally, I have an anecdotal observation that will sustain what effectively Haj Miloud Chaabi has inculcated to his own Family as beliefs and practices based on his own respectful and considerate values. 

During my first visit to the Office of Faouzi Chaabi in Rabat, I arrived at the gate and met with a man who is guarding the gate of the main entrance.  When I introduced myself to this Man and discussed with him, I noticed his southern accent and asked him with the few Amazigh I knew, he told me later that he is from the same village as Haj Miloud Chaabi.   I met later on with a Manager of the food department, I noticed the same accent again and when I asked him, he also said that while he has grown in Rabat, the Moroccan Capital, his parents are from the same region as Haj Miloud Chaabi. 

At these precise moments, my thoughts were for my Regretted Father Moulay Ahmed Cherkaoui.  Yes indeed, on the gates of his Garages and Houses, my Father used to have and employ only people from Marrakech, Sidi Kacem, Kasba Tadla and Boujad and the surrounding poor regions of Mazagan – El Jadida where I was born.  These individuals were originally from the places of my Father’s roots or from areas where the Cherkaoui lived.  My Father will give shelter to his employees and take care of the education of their siblings and children .  In the same pattern of behavior, my Father had never forgotten his Brother, his Friends and his Fellows and he had translated his loyalty to them and their Families at every stage of his own evolution.  These social endeavors were conducted during the time when to be or to act as a Moroccan Nationalist was a crime given the prevalent policy of the colonial French administration that ruled Morocco which aimed to divide the Moroccan society and to infuse into it a sense of division and dispersion of tribal and cultural cohesive values.

I could not dissipate these thoughts that surrounded me and accompanied me while I was crossing this gate and corridors inside the Chaabi enterprises.  These thoughts made me feel like I was just crossing Family Lines.  Similarly, my meetings with Si Faouzi Chaabi were conducted with the light projected by Haj Miloud Chaabi on the walls existing around us.  My feelings on such a presence transformed the environment of our meetings as remembrance of the memories and reincarnation of the spiritual image of my Father and his pioneering enterprises in the public intercity transportation business activities.  All this configuration of business reality and spiritual connections made me feel that all I was exploring here was a Déjà Vu phenomena and all my meetings with the Chaabi Family were in fact encounters and memories with my own Family entrepreneurial past. 

Click on the Pic to Access the Presentation of the YNNA Group

The Jewel of Chaabi Miloud Legacy


Watch the Video on Haj Miloud Chaabi – Son of the Moroccan People


Miloud Chaabi
Bornميلود الشعبي
15 September 1930, Aquermoud, near Essaouira, Morocco
Died16 April 2016 (aged 85), Hamburg, Germany
OccupationFather, Businessman, People Man, Politician and Charitable Individual
Known forWealthiest person in Morocco in 2011

4/16/2016 – Updated today the 4/6/2022

  • Notre 40 jours de prières de Ghofrane wa Rahma pour Haj Miloud Chaabi le Père de Faouzi Chaabi​,Omar, Feu Mohamed et Asma Chaabi.
  • Our 40 days of remembrance and prayers for the pardon for Haj Miloud Chaabi

DOUWA MOUSLIMA:

اللهُـمِّ اغْفِـرْ لَهُ وَارْحَمْـه ، وَعافِهِ وَاعْفُ عَنْـه ، وَأَكْـرِمْ نُزُلَـه ، وَوَسِّـعْ مُدْخَـلَه ، وَاغْسِلْـهُ بِالْمـاءِ وَالثَّـلْجِ وَالْبَـرَدْ ، وَنَقِّـهِ مِنَ الْخطـايا كَما نَـقّيْتَ الـثَّوْبُ الأَبْيَـضُ مِنَ الدَّنَـسْ ، وَأَبْـدِلْهُ داراً خَـيْراً مِنْ دارِه ، وَأَهْلاً خَـيْراً مِنْ أَهْلِـه ، وَزَوْجَـاً خَـيْراً مِنْ زَوْجِه، وَأَدْخِـلْهُ الْجَـنَّة ، وَأَعِـذْهُ مِنْ عَذابِ القَـبْر وَعَذابِ النّـار 

Allaahum-maghfir lahu warhamhu, wa ‘aafihi, wa’fu ‘anhu, wa ‘akrim nuzulahu, wa wassi’ mudkhalahu, waghsilhu bilmaa’i waththalji walbaradi, wa naqqihi minal-khataayaa kamaa naqqaytath-thawbal-‘abyadha minad-danasi, wa ‘abdilhu daaran khayran min daarihi, wa ‘ahlan khayran min ‘ahlihi, wa zawjan khayran min zawjihi, wa ‘adkhilhul-jannata, wa. ‘a’ithhu min ‘athaabil-qabri[wa ‘athaabin-naar].

Translation of the Islamic Prayer

O Allah, forgive him and have mercy on him and give him strength and pardon him. Be generous to him and cause his entrance to be wide and wash him with water and snow and hail. Cleanse him of his transgressions as white cloth is cleansed of stains. Give him an abode better than his home, and a family better than his family and a wife better than his wife. Take him into Paradise and protect him from the punishment of the grave [and from the punishment of Hell-fire].

JUDAIC PRAYER:

  • HASHEM, what is a man that You recognize him? The son of a frail human that You reckon with him?
  • Man is like a breath, his days are like a passing shadow.
  • In the morning it blossoms and is rejuvenated, by evening it is cut down and brittle.
  • According to the count of our days, so may You teach us; then we shall acquire a heart of wisdom.
  • Safeguard the perfect and watch the upright for the destiny of that man is peace.
  • But G-d will redeem my soul from the grip of the Lower World, for he will take me, Selah!
  • My flesh and my heart yearn – rock of my heart, and my portion is G-d, forever.
  • Thus the dust returns to the ground as it was, and the spirit returns to G-d who gave it.
  • In the rising of the sun and in its going down, we remember them;
  • In the blowing of the wind and in the chill of the winter, we remember them;
  • In the opening of buds and in the rebirth of spring, we remember them;
  • In the rustling of leaves and in the beauty of autumn, we remember them;
  • In the beginning of the year and when it ends, we remember them;
  • When we are weary and in need of strength, we remember them;
  • When we are lost and sick at heart, we remember them;
  • When we have joys we yearn to share, we remember them.
  • So long as we live, they too shall live, for they are now a part of us as we remember them.
  • To everything there is a time:
  • A time to be born and a time to die;
  • A time to plant and a time to pluck up that which is planted;
  • A time to weep and a time to laugh;
  • A time to mourn and a time to dance …
  • A time to embrace and a time to refrain from embracing;
  • A time to lose and a time to seek;
  • A time to rend and a time to sew;
  • A time to keep silent and a time to speak. – Ecclesiastes 3

CATHOLIC PRAYER:

“Eternal rest grant unto them , O Lord, and let perpetual light shine upon them. . May the souls of all the faithful departed, through the mercy of God, rest in peace.”


Authentic leadership: the case of Miloud Chaabi, a shepherd who became a business legend

Abderrahman Hassi, Giovanna Storti

Emerald Emerging Markets Case Studies, ISSN: 2045-0621 – Publication date: 25 November 2014

Case overview

There is little doubt, if any, that values shape the decisions, behaviors and corporate moves that business managers and leaders make in their day-to-day operations. The following case study sheds light on the influence of personal values on individuals in leadership positions. To do so, concrete examples of observed behaviors, in cases where values have been honored and positive outcomes have been attained, will be reported. From hiring practices, contract bidding, compensation policies and/or customer service, the Ynna conglomerate group, a Moroccan holding corporation, has been led by a visionary who patiently started his life journey as a shepherd tending ewes, and decades later has emerged as an extraordinary business legend to emulate. Virtually all the decisions taken within his companies are influenced by his moral convictions and his values. Miloud Chaabi, listed in Forbes Magazine as one of the top 40 richest billionaires in Africa, is a principled and revered individual who has been spiritually leading his businesses in various sectors since 1948.

Hassi, A. and Storti, G. (2014), “Authentic leadership: the case of Miloud Chaabi, a shepherd who became a business legend”, Emerald Emerging Markets Case Studies, Vol. 4 No. 6


Moulay Ahmed Cherkaoui

Par Dr. Said El Mansour Cherkaoui Fils de Moulay Ahmed Cherkaoui Père de Moulay Ahmed Cherkaoui

Transports CHERKAOUI – Toutes Directions: Numéro de Téléphone: 1-44 Premier Entrepreneur et Pionnier Marocain-Musulman des Transports Publics au Maroc Said El Mansour Cherkaoui – June 2, 2014 ·Said El Mansour Cherkaoui – October 31, 2017 ·  Moulay Ahmed Ben Haj Madani Cherkaoui Notre Père, Notre Ami [En savoir plus …]


Lahoucine Demnati: contemporary and acquaintance of my father

Entrepreneuriat Trilingue:

Lahoucine DEMNATI (1895 – 1960)

Homme d’affaires marocain, prospecteur minier et agriculteur

Né vers 1895 à Demnate (Tadla-Azilal) et décédé le 14 septembre 1960 à Casablanca. Lahoussine Demnati mourut l’année du séisme d’Agadir en septembre 1960.

Sa famille était originaire de Demnate, connue sous le patronyme d’Aït Housseïn. Lahoucine connut tout jeune, les combats que se livrèrent les Demnati dans la lutte pour ou contre les sultans Moulay Abdelaziz de Fes et son demi-frère Moulay Abdelhafid de Marrakech.

La famille de Lahoussine Demnati était connue sous le patronyme d’Aït Housseïn. Le jeune Lahoucine Demnati avait connut auprès de son père et de ses oncles les combats que se livrèrent les Demnati, Azizi à l’époque, et les Glaoua qui soutenaient Moulay Abdelhafid. La rivalité entre son père Simoh, loyaliste Azizi, et les Glaoua pro Hafidi tournèrent en faveur de ces derniers et son père, déchu de son titre de chef de tribu, fut banni sur l’Île d’Essaouira ; les biens de la famille furent confisqués … [En savoir plus].

Pionnier Entrepreneur Minier

Today update: April 6, 2022 Allah ya Rham Walidayna Fir Firdousse Naim Ajmaeen Ameen ya Rab Alameen

From the Heart of the Sorbonne University and Quartier Latin de Paris in France to the Medrassa Msid and the Peak of the Atlas Mountain in the Moroccan Sousse

Bringing Gifts and Doing Social Work and Engagement for the Education of the Amazigh – Berber Children of the Atlas in Morocco to the Great Wall of China:

Said El Mansour Cherkaoui Standing on the only monument that is visible from the Moon


LA KOUTOUBIA TRANSPORTS H. CHERKAOUI

★ Odyssée de Moulay Ahmed Cherkaoui ★ El Jadida ★ Mazagan ★ ⵎⴰⵣⴰⵖⴰⵏ ★ Mazagão ★ Doukkala ★ Morocco ★

Par Dr. Said El Mansour Cherkaoui 
Fils de Moulay Ahmed Cherkaoui
Père de Moulay Ahmed Cherkaoui

Transports CHERKAOUI – Toutes Directions:
Numéro de Téléphone: 1-44

English and French Version in this Article – Biographic about Moulay Ahmed Cherkaoui

First Moroccan Muslim Public Transport Contractor All Directions
This Travel Ticket is from 1920

By Dr.  Said El Mansour Cherkaoui 
Son of Moulay Ahmed Cherkaoui
Father of Moulay Ahmed Cherkaoui

Said El Mansour Cherkaoui

PARENTAL HERITAGE OF MOROCCAN NATIONALISM

This Haj Ahmed Cherkaoui All Directions Transport Ticket bears the title of Haj which represents the time after Moulay Ahmed Cherkaoui’s return from Cairo, Jeddah, Mecca, Damascus, Amman, Baghdad which he had visited in 1924 – 1929 and this travel ticket dates from 1930


LA KOUTOUBIA – TRANSPORT CHERKAOUI ALL DIRECTIONS IN MOROCCO – 1924 – Until this a Transport Agreement between El Jadida and Marrakech Still exists with the Name of Cherkaoui

Moulay Ahmed Cherkaoui Premier Marocain Musulman et Pionnier dans les Transports Communs au Maroc – A Mazagan – El Jadida le Numéro de Téléphone du bureau de mon Père est 1-52 alors que notre maison c’était 1-44 dans les deux cas, le nombre des abonné/es dans toute la ville se situait entre une quarantaine et une cinquantaine et si on soustrait les numéros de téléphone réservés a l’administration civile et militaire francaise et autochtone de la Ville de Mazagan, il ne restait donc qu’une poignée d’abonné/es au PTT dans toute la ville de Mazagan – El Jadida

November 4, 2015   · 

For those who claim to have financed the construction of the Medrassa Hassaniya – it is like the popular expression which says:
If the peach could heal it would first have healed its own evil which is the worm living in it.

Maatawine, Sid Maata Wa Attah Allah, from the Cherkaoui branch of Marrakech exiled from the Zaouia of Boujad. The Fakhda Cherkaoui of Marrakech was the most revolutionary, it was the direct ally of the Zaouiya Dillaiya /

Viva Marruecos – Viva Marroquinos y Viva 6 November – Nos Otros Dia

Buenas Dias Marruecos y Happy Day por nuestra Soberanía Territorial e Integración Nacional con nuestras Provincias del Sur. The initial publication of mi photo fue el 6 de noviembre de 2015, que es los 40 años par la celebración de un fiesta nacional marroquí para la recuperación de nuestras provinces del sur y nuestra dignidad nacional. Esta publication de mi foto del 6 de noviembre de 2017 es los 42 años par la celebración de un fiesta nacional marroquí para la recuperación de nuestras provinces del sur y nuestra dignidad nacional. 42 años y miles de años por come si no más para celebrar nuestra dignidad como One Nation, One People et One Marruecos de las olas del Mediterráneo Orillas a las Dunas de las Arenas y la Costa Atlántica:

Viva Marruecos – EL MANSOURES DOUKKALAIS MORRO

Illustrations: El Mariachi Marroqui Said El Mansour Cherkaoui. This publication of mi foto el 6 de noviembre de 2015 es de cuarenta años para la celebración de un fiesta nacional marroquí para la recuperación de nuestras provinces del sur y nuestra dignidad nacional. Esta publication de mi foto del 6 de noviembre de 2017 es los 42 años par la celebración de un fiesta nacional marroquí para la recuperación de nuestras provinces del sur y nuestra dignidad nacional. This publication of my picture on 6 November 2015 is forty years for the celebration of a national moroccan fest for the recovery of our southern provinces and our national dignity.This publication of my picture on 6 November 2017 is the 42 years for the celebration of a national moroccan fest for the recovery of our southern provinces and our national dignity.

Said El Mansour Cherkaoui
November 6, 2015 El Jadida, Morocco

My celebration in Spanish of our recovery of our Moroccan Sahara from its occupation by the Spanish colonialist state.

I let you imagine the happy song I was singing at that time. As my Sister said, we inherited the active nationalist spirit of our Father Moulay Ahmed Cherkaoui who asked the Ministry of Transport and Mining Services to grant him a public transport license to open a direct line to the Sahara Moroccan by linking Casablanca Sidi Ifni / Tarfaya and the Moroccan Sahara and that during the forties and fifties of the last century.

Moulay Ahmed Cherkaoui had a vision of Moroccan territory before the time of liberation, he projected freedom of movement for Moroccans and wanted to be the vehicle for crossing borders beyond the colonial barriers that fragmented Morocco.

In fact, Moulay Ahmed Cherkaoui owned and operated all-direction intercity travel transportation licenses in Morocco linking the north occupied by the Spanish protectorate with the middle of Morocco occupied by the French protectorate. Thus Moulay Ahmed Cherkaoui established a kind of rapprochement which represented for him the opportunity to show his nationalist temperament and contribute to maintaining the link between the two colonized Morocco and its citizens.

Moulay Ahmed Cherkaoui always considered Morocco as indivisible and he also did so by visiting all Sufi Zawiya and Marabout to celebrate their births with the faithful which was also an opportunity to cement ties and relationships with believers in the independence movement and rekindle the spirits around those Saints who were once Mujahideen, including those of the Zawiya of his own ancestors, the Cherkawiya of Boujad and surrounding towns.

Ahmed Balafrej and my father Moulay Ahmed Cherkaoui were close friends who started in Cairo, Egypt in 1927 and they embarked on many later interactions together. Balafrej was a name that I heard regularly in our house like those of other resistance fighters and nationalists from the first hour of the struggle. My father was behind the scenes a facilitator and organizer as well as a financier and helper of the independence movement in the cities where his company carried its operations which was the transport of travelers and goods and he was the first Moroccan Muslim who started in Morocco public transport services.

My Father’s buses were the carrier of mail, supplies of all kinds and information for nationalists across Morocco, since my Father’s buses had a transport license which is “Transport Tous Directions – Transport pour All Directions” and this was given to my Father given that Morocco had insufficient infrastructure and few transport services in addition to many regions not being under the control of the French colonial administration and my Father could venture into such areas given his connections and reputation with local tribal leaders.

Similarly, Moulay Ahmed Cherkaoui, following the exile of Abdelkrim Khattabi, decided to travel to the Middle East between 1925 and 1930. Thus, Moulay Ahmed Cherkaoui, at the end of the Rif War, went to Cairo to contact Moroccan nationalists living or self-exiled in this city as well as Moroccan students at Azhar University.

Moulay Ahmed Cherkaoui met Ahmed Balafrej who has since become his friend until the advent of independence and Balafrej’s new governmental responsibilities. Also, Moulay Ahmed Cherkaoui financed the construction of a mosque / meeting center in Cairo for Moroccan students residing in the Egyptian capital, this construction had brought them closer and Ahmed Balafrej and Moulay Ahmed Cherkaoui discussed together gave the idea to my Moulay Ahmed to build a school teaching Arabic for the children of the Moroccan people in El Jadida in Morocco, city of residence of Moulay Ahmed Cherkaoui.

In fact, the city of Cairo was founded by a Moroccan Amazigh dynasty, the Fatimids.

Moulay Ahmed Cherkaoui’s journey toured the Middle East (Egypt, Palestine, Syria, Iraq and the Arabian Peninsula) and personal encounters with Islamists and Sufis through his pilgrimages to Jerusalem, Mecca – Medina, Damascus and Baghdad.

In fact, my whole family was a victim of reprisals from the French colonial authorities who sought to repress everything that represents a demand for independence, especially since the issue of Morocco was linked to that of Algeria and Tunisia.

My own brother spent more than 2 years of forced labor in the Atlas Mountains

My own Father was thrown in prison and lost all his property and he was forced to transfer the little that was left in the name of my Mother and my brothers and sisters before I was born.

One of my Father’s cousins ​​​​was shot in broad daylight in Marrakech, the same week was my Father’s imprisonment.

Also, my father had built a school to teach Arabic to the sons of the people in Mazagan – El Jadida, it was usurped by the Istiqlalians who manage it until now: Madrassa Hassania.

This Madrasa Hassania was the result of the meeting between my Father Moulay Ahmed Cherkaoui and Ahmed Balafrej in Cairo.My Father had financed the construction of premises in the Hay Maghariba next to the University of Azhar for Moroccan Students and refugees from the Rif War settled in Cairo (see photo: Moulay Ahmed Cherkaoui in Cairo, Egypt 1927- 1930).

This had allowed the meeting between my Father and Balafrej who became Friends until Balafrej was swallowed up by his job in the Moroccan State and especially in the shenanigans of the usurpers of national power, the former collaborators / former Military of the regime of the Protectorate and the Istiqlalian usurpers.

For Moulay Ahmed Cherkaoui, all these activities have helped to strengthen awareness and ties between Moroccans with the aim of maintaining contact between them and showing their attachment to the ideal of restoring the legitimate right to the independence of the Kingdom of Morocco and the Sultanate of Morocco within a Single Morocco.

What I describe above is based on authentic documentation and actions taken directly by my Father Moulay Ahmed Cherkaoui, Rest Soul and Spirit in Peace in Jena among Saints and Benefactors

Said El Mansour Cherkaoui 7/11/2021

PARENTAL HERITAGE OF MOROCCAN NATIONALISM

November 6 2015

My Celebration in Spanish of our Recovery of our Moroccan Sahara from its occupation by the Colonialist Spanish State.

I’ll let you imagine the happy song I was singing at that time.

As my Sister said, we inherited the active nationalist spirit from our Father Moulay Ahmed Cherkaoui who asked the Ministry of Transport and Mining Services to grant him a public transport license to open a direct line toward the Moroccan Sahara by connecting Casablanca Sidi Ifni / Tarfaya and the Moroccan Sahara and that during the forties and fifties of the last century.

Moulay Ahmed Cherkaoui had a vision of Moroccan territory before the time of liberation, he projected freedom of movement for Moroccans and wanted to be the vehicle for crossing borders beyond the colonial barriers that have fragmented Morocco. In fact, Moulay Ahmed Cherkaoui owned and operated travel transport licenses for intercity all directions in Morocco connecting the north occupied by Spanish Protectorate to the middle occupied by French Protectorate.

For Moulay Ahmed Cherkaoui this kind of connection represented for him an opportunity to show his nationalist temperament. He has always considered Morocco as indivisible and he has also done it by visiting all the Soufi Zawiya and Marabout to celebrate their births with the followers which was also an occasion to cement ties and relations with believers in the movement of independence and the spirits of many of these Saints that were in the past Mujahideen, including the ones from the Zawiya of his own ancestors Cherkawiya of Boujad and the surrounding towns.

Ahmed Balafrej and my Father Moulay Ahmed Cherkaoui were close friends that started in Cairo, Egypt in 1927 and they have started together in many interactions later on. Balafrej was a name I have heard regularly in our house like the ones of other resistants and nationalists of the first hour of the struggle. My father was behind the scene a facilitator and organizer as well as financier and helper of the movement of independence in the cities where his business carried out its operations which was the transportation of travelers and goods and he was the first Moroccan Muslim who started in Morocco the services of public transport.

The buses of my Father were the carrier of couriers, supply of all kind and informations for the nationalists around Morocco, given the buses of my Father had license for transport that is “Transport Tous Directions – Transportation for All Directions” and this was given to my Father given that Morocco had insufficient infrastructure and few services for transportation in addition that many regions were not under control of the French colonial administration and my Father could venture into such regions considering his relations and reputation the local chiefs of tribes.

Furthermore, Moulay Ahmed Cherkaoui, following the end of the Rif War, traveled to Cairo to contact the Moroccan nationalists living or self-exiled in this city and the Moroccan Students at the Azhar University.

Moulay Ahmed Cherkaoui met Ahmed Balafrej who has since become his friend until the advent of independence and Balafrej’s new governmental responsibilities. Also, Moulay Ahmed Cherkaoui financed the construction of a mosque / meeting center in Cairo for Moroccan students residing in the Egyptian capital, this construction had brought them closer and Ahmed Balafrej and Moulay Ahmed Cherkaoui discussed together gave the idea to my Moulay Ahmed to build a school teaching Arabic for the children of the Moroccan people in El Jadida in Morocco, city of residence of Moulay Ahmed Cherkaoui. Ahmed Balafrej was one of the first to encourage my father to build such a school, since he himself had first taken classes in a school teaching Arabic in Rabat and his presence in Cairo where he met my father in is the result.

Moulay Ahmed Cherkaoui financed the construction of a mosque / meeting center in Cairo for Moroccan students residing in the Egyptian capital.

In fact, Cairo city was founded by a related Moroccan Amazigh Dynasty, the Fatimids. Henceforth, Moulay Ahmed Cherkaoui, following the exile of Abdelkrim Khattabi, decided to travel to the Middle East between 1925 and 1930 .

In fact, my whole family was the victim of reprisals from the French colonial authorities who sought to repress everything that represents a demand for independence, especially since the issue of Morocco was linked to that of Algeria and Tunisia.

My own brother spent more than 2 years of hard labor in the Atlas Mountains

My own Father was thrown in prison and lost all his property and he was obliged to transfer the little that remained in the name of my Mother and my brothers and sisters when I was not yet born.

One of my Father’s cousins ​​was shot in broad daylight in Marrakech, the same week was my Father’s imprisonment.

Also, my father had built a school to teach Arabic to the sons of the people in Mazagan – El Jadida, it was usurped by the Istiqlalians who manage it until now: Madrassa Hassania.

This Madrasa Hassania was the result of the meeting between my Father Moulay Ahmed Cherkaoui and Ahmed Balafrej in Cairo. My Father had financed the construction of premises in the Hay Maghariba next to the University of Azhar for Moroccan Students and refugees from the Rif War settled in Cairo (see photo: Moulay Ahmed Cherkaoui in Cairo, Egypt 1927- 1930).

This had allowed the meeting between my Father and Balafrej who became Friends until Balafrej was swallowed up by his job in the Moroccan State and especially in the shenanigans of the usurpers of national power, the former collaborators / former Military of the regime of the Protectorate and the Istiqlalian usurpers.

Ahmed Balafrej is more than just a political figure, he was a Man of words and affection with a great sense of honor and loyalty qualities that become obsolete during the post-independence thanks to Politician Politics by multiplied by political parties.

Ahmed Balafrej found himself faced with continual opposition, antagonism, shenanigans and manipulations like what happen to Ghandi.

How our family knows Ahmed Balafrej, after the sudden death of Mohammed V, he resigned first from all the official duties and became close to Moulay Hassan II just to protect Him and Morocco against the foreign interests still holding strong hands on Morocco through the descendants of the collaborators with the French Protectorate.

Morocco at that the time of the sudden death of Mohammed V who was the symbol of liberation of Morocco and the promoter of liberation of other surrounding african nations which added more oil on the fire set by the Neo-colonialists and the new rising elites coming from the Kissariates and formed in Grandes Ecoles of Bordeaux and Paris. Similar social conditioning happen later in Iran with the Bazaars and their sons in Europe who became the rulers topping the Shah.

Ahmed Balafrej tried to save Morocco from such undermining from inside which ended up by the jailing of his own son by whom, an ex-capitain of the Colonial French Army, who became l’Homme Fort du Maroc, General Oufkir. More to say about this.. later on.

For Moulay Ahmed Cherkaoui, all these activities have helped to strengthen awareness and ties between Moroccans with the aim of maintaining contact between them and showing their attachment to the ideal of restoring the legitimate right to the independence of the Kingdom of Morocco and the Sultanate of Morocco within a Single Morocco.

What I describe above is based on authentic documentation and actions taken directly by my Father Moulay Ahmed Cherkaoui, Rest Soul and Spirit in Peace in Jena among Saints and Benefactors

Said El Mansour Cherkaoui 7/11/2021

Ahmed Balafrej

  • AHMED BALAFREJ A MOROCCAN FOREIGN AFFAIRS MINISTER /; 16 FEBRUARY 1963, Copyright: Topfoto PUBLICATIONxINxGERxSUIxAUTxONLY UnitedArchivesIPU451402

Moulay Ahmed Cherkaoui in Cairo, Egypt 1927-1930

Moulay Ahmed Cherkaoui – 1930 – 
Passport photo of his trip to Egypt, Cairo, Jerusalem – Quods, Baghdad, Damascus and Hijaz

https://www.linkedin.com/posts/drsaidcherkaoui_haj-or-pilgrimage-to-holy-mecca-makka-in-activity-6949751600911437824-v-od?utm_source=linkedin_share&utm_medium=member_desktop_web

My Father Moulay Ahmed Cherkaoui owned the same kind of buses shown in this video and in 1925 by British Ship from Gibraltar passing through Port Said to Jeddah and driving to Mecca for the pilgrimage of Al Haj
 
After touring the other sacred sites in Jerusalem, Bilad Sham – Greater Syria, Baghdad and Cairo, Haj Moulay Ahmed Cherkaoui came back to Morocco in 1930 by British Ship to Tangier.
 
Here an account of such voyage presented in this link and the picture of my Father is the one of his passport that he used at that time and the bus pictured in this link are similar to the one shown in the video:
 
https://lnkd .in/gHbRBTZt
 
We appreciate your thought sharing with us a memory that is ours too.

French version:

Moulay Ahmed Ben Haj Madani Cherkaoui

Our Father Moulay Ahmed Ben Haj Madani Cherkaoui, beside Laghzawi, he was the first entrepreneur in the intercity transportation ventures and in other related and complementary sectors. A Moroccan Nationalist, a Benefactor and Contributor in the development of knowledge and education to enable the emergence from disfranchised social classes of new vanguard leadership of Moroccan with regional, national and international outreach. He envisioned and invested in schooling and housing as well as in providing jobs to the parents to reach such goal and all this way before the independence of Morocco.

Moulay Ahmed remains a pioneer with a constructive vision and an advocate of national and regional development seeking to advance the transportation system and the construction of railroads connecting El Jadida and Marrakech and other neighboring towns and peripheral cities to lay down the ground for the needed infrastructure needed to unlock the enclaves and to facilitate the regional integration that were increased by the French Government Policy of concentrating on certain cities and their connection with the maritime facade.

Other attributes and contributions of Moulay Ahmed Cherkaoui in reducing poverty and the considerable support he had deployed in the mid-forties to limit the spread of contagious diseases that have affected large sections of the countryside populations and entire regions. Additionally, Moulay Ahmed Cherkaoui devoted large part of his fortune to charitable work and direct logistical support that all directly benefited the nationalistic movement of independence and its own funding members.

Moulay Ahmed Cherkaoui has also developed a network that span from Morocco to Iraq by meeting with the Moroccan Students living in Egypt, Palestine, Iraq and Mecca, for the aim to develop an awareness and support as well as local ramifications for the national question of independence .

All these involvements of Moulay Ahmed Cherkaoui will need one day the publication of several volumes.

Said El Mansour Cherkaoui  is in  Mazagan, El Jadida, Maroc – Morocco

Our Father – Our Father: Moulay Ahmed Cherkaoui

Since the beginning of 1920’s, my Father rolled over many roads with motorcycles, buses and cars over unpaved and paved roads in Morocco and myself since 1962 I rolled my body mechanics on several roads of Morocco and this world.

Said El Mansour Cherkaoui – June 2, 2014 Version
française

Our Father Moulay Ahmed Ben Haj Madani Cherkaoui, beside Laghzawi, he was the first entrepreneur in the intercity transportation ventures and in other related and complementary sectors. A Moroccan Nationalist, a Benefactor and Contributor in the development of knowledge and education to enable the emergence from disfranchised social classes of new vanguard leadership of Moroccan with regional, national and international outreach. He envisioned and invested in schooling and housing as well as in providing jobs to the parents to reach such goal and all this way before the independence of Morocco.

Moulay Ahmed remains a pioneer with a constructive vision and an advocate of national and regional development seeking to advance the transportation system and the construction of railroads connecting El Jadida and Marrakech and other neighboring towns and peripheral cities to lay down the ground for the needed infrastructure needed to unlock the enclaves and to facilitate the regional integration that were increased by the Colonial French Government Policy of concentrating on certain cities and their connection with the maritime facade.

Other attributes and contributions of Moulay Ahmed Cherkaoui in reducing poverty and the considerable support he had deployed in the mid-thirties and forties to limit the spread of contagious diseases that have affected large sections of the countryside populations and entire regions. Additionally, Moulay Ahmed Cherkaoui devoted large part of his fortune to charitable work and direct logistical support that all directly benefited the nationalistic movement of independence and its own funding members.

Moulay Ahmed Cherkaoui has also developed a network that span from Morocco to Iraq by meeting with the Moroccan Students living in Egypt, Palestine, Iraq and Mecca, for the aim to develop an awareness and support as well as local ramifications for the national question of independence .

All these involvements of Moulay Ahmed Cherkaoui will need one day the publication of several volumes.

1930 – 1940, Public Transport Cars of Moulay Ahmed Cherkaoui Mazagan = Marrakech and Mazagan = Casablanca [Go and Return],

Bus station built in Mazagan on initiation and support of Moulay Ahmed Cherkaoui

Ahmed Cherkaoui – “Red Talisman”, painting made in Paris in 1967

Panhard Levassor – 1935

__________________________ _______________________________

Said El Mansour Cherkaoui  – June 2, 2014  Said El Mansour Cherkaoui – October 31,  2017 

Transport CHERKAOUI – All Directions:
Telephone number: 1-44

First Moroccan-Muslim Entrepreneur and Pioneer of Public Transport in Morocco

Moulay Ahmed Ben Haj Madani Cherkaoui

Our Father, Our Friend, Our Maalem – Professional Master, Our Internship Master and Our First Course of Thought: Moulay Ahmed Ben Haj Madani Cherkaoui.

From Jerusalem, this holy city for all of us, my Father Haj Moulay Ahmed Cherkaoui continued his journey to the countries of Greater Syria at the time in order to visit the great schools of Eastern Sufism.

One of the links in the heritage of the Tarika Cherkawiya fi Tassawouf was and remains for me, my own Father, of whom here is a quick outline of an existence which respected the attributes of the Cherkawa and that in the covered space as well as in the correspondence of the generosity offered.

Here is a brief introduction of one of the pillars of this tradition from a lost Zaouia the flat country of Tadla and covering the foot of the Atlas and serving as a place of a “Feline” Sufism without borders, mountains or oceans , just a spiritual connection transcending the limits of the very Being to make the invocation of the Wahid Ahad an infinite love without limit.

Moulay Ahmed Cherkaoui …..to preserve this heritage, my own son has the same first and last name:

Moulay Ahmed Cherkaoui – 1930 – 
Passport photo of his trip to Egypt, Cairo, Jerusalem – Quods, Baghdad, Damascus and Hijaz


2 / 12

Moulay Ahmed Cherkaoui – 1930 –
Passport photo of his trip to
Egypt, Cairo, Jerusalem – Quods, Baghdad, Damascus and Hijaz

This trip was partly for the outward journey with and in the company of Moulay Said Bencherki, his best friend and “brother-in-law” by marital relationship was his companion in Egypt and Mecca. Subsequently, Moulay Ahmed Cherkaoui continued his journey to Damascus and Baghdad and back via Port Said to take the English boat which dropped him off at Gibraltar and then Tangier.

Moulay Ahmed Cherkaoui Trip to the Middle East


1930 – 1935, duration of the holy journey among the saints and for the holy places
Photo of the Moroccan Passport of Moulay Ahmed Cherkaoui taking the sea in an English boat for:
– Alexandria and Port – Said, and Jeddah through the Suez Canal.

Thereafter, by car to Hay Al Maghariba and Al Azhar, Cairo,
– Jeddah, by car to Mecca, Madina Mounawara, 
– By car to Jerusalem – Takdisse and visit of Bab Maghreb / ​​Mourrakesh,

  • by car to Damascus, the capital of the Umayyads and Sufis of the Ottoman East
    – By car to Baghdad – Tassaouf to Moulay Abdelkader Jilali.

His Son: Moulay Said –  Said El Mansour Cherkaoui  2017

Moulay Ahmed Cherkaoui

Moulay Ahmed Ben Haj Madani Cherkaoui, apart from Laghzaoui, he was the first entrepreneur in public transport and in other corresponding and complementary sectors. A Moroccan nationalist and a contributor in the dissemination of knowledge and education in favor of the creation of a leading strain stemming from the popular strata and this before the time of Morocco’s independence.

Moulay Ahmed remains a pioneer with a constructive and “developmentalist” vision seeking to promote the progress of transport and the construction of railways linking El Jadida to Casablanca and even Marrakech and other neighboring cities as infrastructure bases for emancipation. enclaves and to facilitate regional integration to break the straitjacket imposed by the selective policy of the authorities of the French Protectorate which favored certain inland towns and their service with a handful of towns located on the seafront.

The other attributes and contributions of Moulay Ahmed Cherkaoui in the reduction of poverty and by the considerable aid that he had deployed to limit the spread and the destruction of human lives by contagious diseases which affected in the mid-1940s whole sections of the regional population as well as its own financing of the members of the national movement of independence of Morocco can only be quoted in volumes denser than the space of this page. The ramifications of all the regional and national and even international engagements (Egypt, Palestine, Iraq and Mecca) can alone be the subject of another book.

Indeed, Moulay Ahmed Cherkaoui has also developed a network that extends from Morocco to Iraq through his meetings and direct contacts with Moroccan students living in Egypt, Palestine, Iraq and Mecca, and this for the aim of developing local awareness and ramifications in support of the issue of national independence.

Biceclita crobatica and the Cars of Moulay Ahmed Cherkaoui and Abdessalam Chekouri in the Center of Jamma Al Fanana Marrakech, Morocco.

My Father rolled Motorcycles, Cars and Cars on the tracks and roads of all Morocco since the beginning of the 1920s and I since 1962 I rolled the Mechanics of the Body on all the grounds of Morocco and this world.

Biceclita crobatica and the coaches of Moulay Ahmed Cherkaoui and Abdessalam Chekouri [Safi] in the background just behind this building which serves as the police station for the Center of the Medina: Jamaa Al Fanana Marrakech Express, Morocco

I have written a second complementary article to this one on Moulay Ahmed Cherkaoui, entitled:

★  Marrakech 
  Moulay Ahmed Cherkaoui    Ouled Bahja  
★ Pioneer Entrepreneur of Morocco and R ajoul d’El Jadida de Coeur, Doukkalaix and Amazigh by Alliance Familiale 

My Father Moulay Ahmed Cherkaoui was born in Derb Hentata, Moul Kssour, the place where the first constructions of the City of Marrakech began, just under the shadow of the Great Koutoubia and opposite the entrance to Sidi Abdelaziz, Massine and the shopping center of the real and first Medina of Marrakech, namely first Jamaa El Fna, Bab Ftouh and Samarine. One cannot be located more than that in the central core of the Old Medina of Marrakech.

The Founder of the Cherkaoui Lineage in Morocco Sidi Mhamed Cherki [Boujad]

24 ancestors between Cherki and Omar Khattab

Said El Mansour Cherkaoui – June 2, 2014 

French French Version:

Moulay Ahmed Ben Haj Madani Cherkaoui, apart from Laghzaoui, he was the first entrepreneur in transport and in other corresponding and complementary sectors. A Moroccan nationalist and a contributor to the dissemination of knowledge and education in favor of the creation of a leading vanguard from the popular strata and this before its time.

Moulay Ahmed remains a pioneer with a constructive and “developmentalist” vision seeking to promote the progress of transport and the construction of railways linking El Jadida to Marrakech and other neighboring cities as infrastructure bases for the emancipation of enclaves and to facilitate regional integration to break the straitjacket imposed by the selective policy of the French authorities a regional division based on the needs of strategic military control and the extraction and export of indigenous products, thus favoring certain cities and their service with a few ports and the adjacent towns located on the seafront.

The other attributes and contributions of Moulay Ahmed Cherkaoui concerned among others the reduction of poverty having been caused by the appropriation of the tribal lands by the colonists and the consequent rural exodus. Moulay Ahmed had also consented to and directed considerable aid that he had deployed to limit the spread and destruction of human lives by contagious diseases that affected whole sections of the regional population of Doukkala and Abda in the mid-1940s. He advocated the adoption of children from families affected and vulnerable to these scourges. Moulay Ahmed Cherkaoui had also directed of his own free will and without asking him for his own direct and indirect financing of the members of the national independence movement of Morocco.

At the end of the 1930s, Moulay Ahmed Cherkaoui had previously dedicated part of his garages to the location and location of a Medersa for learning Classical Arabic and the Koran. He came a Fakih/Taleb Si Abbas from the Doukkala region and gave him a house so that he could educate his children and the children of his neighborhood and all the surrounding neighborhoods.

The use of a large part of its own land assets and this while providing the financing of its own funds for the construction of a school that can be used for the education of children and also for literacy campaigns for adults and especially for women. Indeed, given the surge of populations from rural areas in Mazagan, Moulay Ahmed Cherkaoui decided to launch a construction site for the construction of a primary and secondary school which he designated by Hassaniya in celebration of Moulay Hassan Alaoui who was still a Crown Prince Teenager. This School still exists today in the same street or before it had already built its home and which still belongs to us.

Much remains to be quoted from the works of Moulay Ahmed Cherkaoui, the extent of which can only be quoted in volumes denser than the space of this page.

Beyond all this, Moulay Ahmed Cherkaoui has also developed a network that extends from Morocco to Iraq through his meetings and direct contacts with Moroccan students living in Egypt, Palestine, Iraq and Mecca, and this for the purpose of developing local awareness and outreach in support of the issue of national independence.

Moulay Ahmed Cherkaoui belongs to the most revolutionary party among the Cherkaoui, since all the Cherkawa of Marakech are direct descendants of those exiled by the Sovereign to Marrakech given their affiliation with the movements of demand and protest against the abuses of the local representatives of the power. This historical fact had therefore been the main reason for the presence in Marrakech of all the sides of my paternal family and therefore for centuries, these Cherkaoui of the Revolt were natives and residents of Marrakech and that until this day. This character trait had accompanied several Cherkaoui in the identification of their personalities in the rejection of abuse and the absurdity of social neglect.  

The awareness of the presence of such breaches of the duty to do good, the uprooting of their ancestral land and the distance with the places of the burial of their ancestors and its spiritual space imposed on several Cherkaoui men and women of Marrakech to work for the creation of conditions conducive to the sharing and extension of the good for the people who are theirs. This quality of wanting to find light in the darkness of the destructive actions of others is one of the fundamental characteristics of Zawiya Cherkawiya Sufism.  

My Father Moulay Ahmed Cherkaoui was fully conscientious and bearer of such emblems, symbols and beliefs that he had translated into actions around him and this for others, for strangers and even strangers wherever his foot trod the ground both in Morocco and in other countries.

Indeed, all the time, he repeated this expression to me:

“Faker fi Kheir, Amel Kheir, Wa Afaal Kheir wa Saadatek ya Faael al Kheir”

Also, he composed my first name of Said El Mansour and that for one and only reason which is directly distilled by his high belief in the Future of the Moroccan Nation. Another aspect of the visionary character of my Father Moulay Ahmed Cherkaoui.   


Request for Justice and Resettlement of our Property Looted by the Vestiges of Colonialism in Morocco:

Request for Justice and Resettlement of our Property Looted by the Vestiges of Colonialism in Morocco:

In Memory of our Love of the Independence of Morocco

Transports Cherkaoui: The History of Transport in Mazagan is the History of Transport Cherkaoui – It is also the History of Interurban Public Transport in Morocco
First Muslim Industrial Manufacturer of Coaches and Public Carrier in Morocco between 1920 – 1948 , later through donations to members of his immediate family including his adopted son, the late Hbibi Mustapha Raiss.

My first name and surname are: Said El Mansour Cherkaoui
My two daughters are called: Habiba Ait Youssi Cherkaoui and Bouteina Ait Youssi Cherkaoui 
My son is called: Moulay Ahmed Ait Youssi Cherkaoui 
My first name is Said El Mansour and I was born in 1950 and son of Habiba Ait Youssi Taleb Hmad (Amazigh Confederation and Nation of Ait Youssi) and Moulay Ahmed Cherkaoui (Cherkawa of Marrakech and Zawiya Cherkaoui, Boujad)

My first name and its composition of Said and El Mansour were chosen with reason and with a precise goal by my Father Moulay Ahmed Cherkaoui who are    the Independence of our Kingdom of Morocco    Moulay Ahmed Cherkaoui wanted these two qualifiers to become the designation of our National Homeland built on
Happiness = Saad = Said Victory = Nassr = El Mansour 

Moulay Ahmed Cherkaoui had always given the first names of my Brothers and my Sisters with a precise intention and metaphor beyond the proper designation but as a cultural, political and spiritual identity which designates and concerns Morocco and its historical particularities. Moulay Ahmed Cherkaoui had even established links beyond our borders with the spirits who wanted the independence of Morocco and that even in Cairo in Egypt, where he went in 1930.

★ Moulay Ahmed Cherkaoui is a Nationalist inside and out until his eternal departure in 1978 ★

My Father Moulay Ahmed Cherkaoui, the one who worked all his adult life directly for the Independence of Morocco on the social, economic, educational and family level towards the Moroccan nation.

Moulay Ahmed Cherkaoui contributed directly with his money and his real estate in the enhancement and advancement of the cause of the independence of Morocco and this by several direct and secret actions either in El Jadida, in Marrakech, in Fes and in Casablanca.

This flame of the independence of Morocco inspired my late Brother Si Driss to join secret groups of the struggle for independence, in particular through first the Kechafas and the movement of the Scouts which served as a liaison for the formation of the minds of young people. separatists. The secret actions for the independence of my brother Si Driss will cost him at the end of the decade of 1940 more than 2 years of imprisonment and forced labor in the construction of roads around Ifrane under the snow.   

During the Administration of the French Protectorate in Morocco by General Alphonse Juin from May 1947 to July 1951, Moulay Ahmed Cherkaoui suffered all possible vexations with even imprisonment in Marrakech (Glaoui was the Pasha with his Chancellor Haj Idar) and accusations of all kinds prefabricated by the acolytes and collaborators of the Colonial Administration.

In Marrakech, Moulay Ahmed Cherkaoui financed and granted funds and transport logistics for members of the organization of the Black Hand, the real one who fought clandestinely for genuine independence from Morocco before it sank into internal heartbreak when its attacks began to veer and aim inconsistently with the objectives of national independence. According to my father, this organization, in principle militant for independence, was subsequently manipulated to make it a tool of discord and enrichment which obliterated the organization from the inside, in particular by tearing apart the movement of national independence.

The Black Hand thus began to liquidate all who seemed to them to be collaborators or direct supporters of the colonial presence in Morocco and even those who fought against this link with the Far Right formed by Colonists Jealous of their interests in Morocco. A large part of the settlers and entrepreneurs wanted at all costs to maintain their presence exploiting the vestiges of the Protectorate despite the fact that France suffered the repercussions of Nazi domination.

Our direct cousin, a Cherkaoui from the Branch of Sidi M’hamed and Moulay Abdessalam, known as Bayoud in Marrakech was a direct victim of these infighting within the Black Hand organization.  

Our properties either in Marrakech or El Jadida and even in Casablanca, such as the transportation ticket sales offices were often the meeting places and meetings of the leaders of the resistance fighters in these cities.

Moulay Ahmed Cherkaoui at his own expense, used his cars and coaches to bring from Fez, Marrakech, Rabat and Casablanca the families of resistance fighters and nationalists imprisoned in the Agricultural Prison of Ader in the suburbs of El Jadida. My Father and my Mother also offered shelter, clothing and food to these families and their husbands imprisoned in this prison. Thus, several members of the First Moroccan Government under Mohammed V passed through and benefited from the direct support and hospitality of Moulay Ahmed Cherkaoui and Habiba Taleb Hmad Ait Youssi. Moulay Ahmed Cherkaoui was punished by the Colonial Administration for his affiliations, his efforts and his achievements and for also having a Son fighting directly for independence by taking most of his property from him,

Our House was decorated with giant portraits of Mohammed V, and my father always insisted on dressing on special occasions, such as on his trips abroad, as Mohammed V dressed. One of his photos in the Mohamed V airport in Nouasser and that when he left for Mecca in the company of my Mother, he was actually dressed like Mohamed V:

Moroccan Elegance, Cultural Habit or Nationalist Pride?

Moulay Ahmed Cherkaoui is all of this plus he always felt he represented a Royal and Sovereign spirit in the Chérifien and Chérif sense of the word.


Said El Mansour Cherkaoui Son of Moulay Ahmed Cherkaoui and Habiba Taleb Hmad

Oakland California USA 5/24/2017

Our Father Moulay Ahmed Cherkaoui, 

مولاي أحمد الشرقاوي 

From left to right: Khalti Lalla Fadila Ait Youssi Taleb Hmad, My Sister Lalla Fatima Zahra Cherkaoui Wife Jbilou, My Mother Lalla Habiba Ait Youssi Taleb Hmad, Myself holding in my hands Lalla Jalilla Jbilou [GiGi] Daughter of Lalla Fatima Zahra, My Father Moulay Ahmed Cherkaoui, Sidi Ahmed Bouafi, Lalla Khadija Cherkaoui Wife Bouafi. Departure from Nouasseur for Jeddah, via Algiers, Tunis, Cairo.


اللهمّ يمّن كتابه، ويسّر حسابه، وثقّل بالحسنات ميزانه، وثبّت على الصّراط أقدامه، وأسكنه في أعلى الجنّات، بجوار حبيبك ومصطفاك 
صلّى الله عليه وسلم.

اللهم ارحمه واجعل قبره روض من رياض الجنة

Moulay Said Cherkaoui, Abdellah Taleb Hmad Lyoussi, my Uncle and the Father of Khalid Lyoussi Journal — at Aéroport Mohammed V – Nouasseur, Casablanca, Morocco. Through these guiding principles, the entrepreneurial activities of Moulay Ahmed Cherkaoui were multiple and diversified in their content as in their future while having a purpose of well-being of construction of a harmonious environment of sharing of the good.

Mohamed Khamisse – Sultan of Morocco

On behalf of Moulay Ahmed Cherkaoui and Habiba Taleb Hmad and his children and their descendants, we ask that Justice must be done and restored to correct the abuses and spoliations Moulay Ahmed Cherkaoui suffered from the Colonial Administration in Morocco and we demand the return of his approvals to his legitimate heirs.

One of the first was and remains the particularity of Moulay Ahmed Cherkaoui to have been and to be the first Muslim Moroccan to start public transport and to have established the first local structures for the construction of coaches in Morocco respectively Bab Ftouh and El Jadida. 

First in Marrakech, Moulay Ahmed Cherkaoui undertook to introduce public transport which subsequently also materialized through the acquisition and management of a Garage located on Rue de la Koutoubia in Marrakech [Place Jamaa El Fna] and which served for several decades as a parking place for coaches leaving for Casablanca and for Mazagan – El Jadida and other Moroccan cities.

The two districts of Derb Berkaoui and Sfa by their location at the gate of the city and overlooking the fertile plains of Doukkala sown by the presence and exploitation of large estates by European settlers, were therefore specialized in the reception, transformation and packing, putting in bags and wooden cases of all poultry, agricultural and even forestry products which were thus exported to the United States and European countries via the port of Mazagan which was one of the most important ports of Morocco with Tangier and Mogador.

In fact, this proximity to the exit of the City was the reason why my Father set up his workshops and sheds for his transport coaches and built his own house there to found his new family.

This commercial logistical use turned both towards the outside of the city and its rural outskirts of supply and as a transmission belt for the corresponding products and natural resources had also shaped the population living in the neighborhoods of the Saniyate district (Garden Maraicher) Berkaoui and Sfa . The majority of the local population of this district was versed in the preparation, the routing and the payment of exports through the offices of large export house held largely by Judaics and Europeans from other neighboring towns such as Azemmour, Safi and even Essaouira.These Judaics by these origins could have a complementary network in the management of foreign trade also seen their acceptance and integration by the representatives of foreign countries installed in Mazagan as Consuls and Consular Agents who were sometimes negotiators for several countries at the same time strangers. In fact, thanks to such connections, the Ecole Israélite was one of the first public schools to be built in Mazagan and inaugurated by representatives of France and foreign countries conducting international trade in the city.

The Jewish School was therefore a work not of charity but of training to prepare the managers of banks, brokerage houses, import-export, administration and especially translation of the corresponding operations with the “natives – natives Muslims” who only handled the Mhrate, the supply of products, the preparation of products and bags and boxes and not the strategic logistics of correspondence and inventory as well as transfer, customs and storage transactions. international trade nomenclature day. These operations were indeed the source of income for the payment of the external debt which was the reason for the invasion of Morocco and the imposition of the French Protectorate in Morocco.

It is in such a context of educational clientelism and extrovert connection of professional relations that my Father Moulay Ahmed Cherkaoui undertook to change the vectors of colonial domination and his relations of complicity with collaborating local elites, including the Jewish community.

Moulay Ahmed Cherkaoui: Education as a Vehicle for Social and Economic Progress

The strong link in the colonial relationship, adapting the local and regional conditions for the exploitation of natural, human and financial resources, was thus concentrated in the Education and Training of an elite who could serve as a complementary technocracy to the colonialist administration of military- bureaucratic order with its support built on colonial exploitation by colonists imported from all over Catholic Europe.

The Muslim Moroccan from the masses and working-class neighborhoods in their great majority therefore had no place in this educational system objectivizing the strengthening and progression of flows of exploitation. For this purpose the Jewish School was built and later, the School of Native Notables. The Israelite School had not imposed any admission requirements other than being of the Judaic religion, while the School for Native Notables, it recruited only among families of a certain economic level or through their inclusion in colonial daily life. It was therefore necessary to show and prove one’s allegiance to the colonial system involved.

My father Moulay Ahmed Cherkaoui understood very well this invisible and conductive link of a winding and silent exploitation of Moroccan resources through the establishment of structures favoring a modernization of its workings, transfer, management and financing.

So how at the same time prepare the members of the popular mass for the Morocco of tomorrow that my Father projected and saw as an independent country free of its educational choices as well as its choices of belief and ideological thought?

For Moulay Ahmed Cherkaoui, Education was the ultimate and top priority to achieve such a vision.

Among the achievements of our Father Moulay Ahmed was indeed the materialization of his desire to prepare a new generation of independent Moroccans at all levels and first of all at that of knowledge, knowledge and Education.

For this reason, Moulay Ahmed Cherkaoui built on his own land and with his own financial funds the Hassania School in our own district of Birth in El Jadida and which is still booming to this day. 

Before the construction of this school, my father had built a Jamaa right next to my birthplace in Derb Berkaoui, for this Msid, my father Moulay Ahmed Cherkaoui brought if Abbass Fqih from the surrounding region Mazagan to teach Arabic and the Koran to the grandchildren of Derb Berkaoui and Sfa, of which I can cite a few:

Abdellah ouled Mkadem Mehdi and his brother Kroudi, Si Mohamed Ouled Hafiane, Bouchaib Negash, Mustapha Ouled Bejdad, Ouled Bel Fassi the Big Brother of Abdelkébir Khatibi and others will come back to me later. Allah ya Rhamhum Ajmaeen fi Firdousse Naim Ameen ya Rab Alameen. This Mssid, Koranic School was the first to be built for the two popular districts juxtaposed and surrounded by Villas and houses inhabited by Europeans and no school existed in these two districts.

At the time, the schools that existed were in the old town and the Derb Berkaoui and Sfa districts were considered resort areas and enjoyment of exotic parks, the beach, the Casino and fairground games. the proximity of the military barracks, summering center, the Haras and the round for car and cyclist races. These two districts were at the exit of Mazagan giving on the one hand towards the exit of the City, Kamra, the road of Marrakech and all along the Ocean, Nour Kamar and Armoude gave on the Road leading to Casablanca in crossing to the Penitentiary Ader and Azemmour and Chtouka among others. My father settled there in the Saniyate Berkaoui,

Madrasset Ba e wa Dyalna this Madrassa belongs to my Father and to us, it was my Father who built it and paid for all the construction on his own, including doors and windows, tables and paintings were built and assembled by a team that included Maalem Bouchaib Chorfi in my father’s workshop where the coaches were already built, right next to our birthplace and family home and the windows whose order was placed at the Si Belakbir Store opposite Haziza , it was my father who gave him the name of Moulay Hassan who was still a child, Hassaniya.

To pay homage to this name of Hassania given by my Father Moulay Ahmed Cherkaoui to his school, that the students of this same school who subsequently gave football clubs in our neighborhood derb berkaoui and sfa the same name which has the end was attributed by them as Larbi Bakle to Diffaa Hassani and that before 1956.

This photo was sent to Si Mohammed Hadidi and this by our dear friend Abdellah Bourhil, real jdidi, from our dear derb l’barkaoui, neighbor, and classmate of Si Mohammed Hadidi at two stages first school essafa el hassania , and then school avenue Foch, This photo dates from 1958 I don’t know how to thank him for this precious gift.

As his son and his present living memory, I, Said El Mansour Cherkaoui, can only salute such a vision which defied time and remains currently and to this day, a validity of thought concerning a real, robust and authentic development of human resources of our city, our region and of Morocco. Several literary, political and social personalities from Mazagan – El Jadida and Des Doukkala took the course of this Hassania School and succeeded in asserting their capacities and their intellectual potential.


I open a parenthesis to correct a misconception of the reality of our Medrassa Hassania to answer in the following way:

I am the son of Moulay Ahmed Cherkaoui is the rightful owner and builder of Medrassa Hassania de Sanyate / Derb Berkaoui. The descendants of Moulay Ahmed Cherkaoui are the legitimate heirs to the property of the Medrassa Hassania.

My Father had built and financed this Mederssa Hassania from the foundations to the roofs and everything in between. Moulay Ahmed Cherkaoui wanted this Medrassa Hassania to be open and free for the children of the Moroccan people of El Jadida and a place of job creation at the same time of training new Moroccan generations mastering foreign languages. My father was fluent in his mother’s Tachelhit Berber, was fluent in French and Spanish and understood Italian given his professional and friendly relations with the nationals of these countries in Mazagan itself and in Morocco, both north and south.

I regret that everything written above is absolutely false and completely without authentic historical merit with regard to this part that I am copying for you here below:

مساهمات شخصيات من الحي وعن طريق تقديم ( البطاين) عيد الاضحى (( جمعها وبيعها لتمويل عملية البناء وتجهيزها )) من قبل سكان الصفاء والبركاوي للذين كانوا يشرفون على بناءها وخاصة من عناصر قيادية محلية من الحركة الوطنية فصيل حزب الاستقلال مثل لمسفر والحاج عبدالله خالد يحيى وغيرهم ولكن بعد الاستقلال وفي العقود الأخيرة وقع خلاف حول من له الحق في ملكيتها وحسم الأمر حسب علمي لفائدة احد أبناء قيادي سابق في الحزب كان يقيم ويعمل بالدارالبيضاء…

This part mentioned above is a blatant propaganda and a distortion of reality, and I will just give you an example on what the Istiqlal how he recovered for his own benefit all the resources that the Aroubis of Doukkala gave him believing that the Istiqlal would build them a new and prosperous country where their children will flourish.

Until this day, we are still waiting for this achievement, it’s like waiting for Sidna Kder / Godot to come.

Just these sheepskins, it can give a great idea how a diversion and an illegitimate use of the funds collected were orchestrated by scoundrels camouflaged under djellabas as conservatives, they never attacked anything except is to attack the boxes where the money collected from the poor Beni Oui Yes who were sweating the burnous to give them such gifts.

The names of the property usurped in the name of independence were squandered and had contributed to the enrichment of several people you mention and with this embezzled money, once their dirty work was done and finished they left El Jadida and businesses founded real estate and other prosperous for them and the new alliances they have forged through business marriages with the new rising elites of descent from Fez, Casablanca, Rabat, Tetouan and Meknes, to name only the most famous elite families.

It makes me laugh to read that the sheepskins are used to finance the construction of our Hassania school. Indeed, the construction of the fortunes of the families of which you speak was made with the sheep of Panurge, those who followed with good faith these skinners and these cutthroats of national independence by taking the real militants towards Gourna to preserve their interests and that in the name of sacrifice for the Moroccan nation.

When these cheap pseudo-leaders of the Istiqlal addressed the members of their party and their direct militants of Fassi origin, they advised them to educate their children and send them to Europe for their higher education. 

When these cheap pseudo-leaders of the Istiqlal address themselves to the Arroubis of Doukkala, they advise them to cultivate their lands and not to let their children go to European countries, since spending more than 40 days in a country Christian makes them disbelievers and resembling the Kouffars.

In fact, this story of sheepskins had subsequently become a mockery when it was discovered the bribe and the washing of the collected money which was intended for the formation of fortunes as was the case later with the lifting taxes on cigarettes and matches to finance the FNLP if your memory is still able to remember that too and it was once again the Istiqlal that put into practice like the case of the sheepskins of cash which left no trace. 

My Father Moulay Ahmed Cherkaoui had financed from start to finish the entire construction of the Hassania School including even the doors and windows and the tables with inkwell. My father’s garages which juxtaposed the Hassania School and even passed around our native house which still exists in the same place to end up with another garage which served as a hangar for the construction of coach bodies with framework. It was in these garages that my father deposited the construction materials and all the equipment including the manufacture of windows and doors and wooden tables.  

Madrassa Hassania belongs to the Cherkaoui Family of which I am one of the sons, to my Sister Lalla Khadija Cherkaoui first and to the descendants of Moulay Ahmed Cherkaoui

All the rest are thieves, usurpers and despoilers who take advantage of our absence.

the Hassania School was never given to anyone by Moulay Ahmed Cherkaoui, this story is a pure fabrication and distortion of reality to serve and preserve their illegitimate and illegal exploitation.

All those who tell you such nonsense are Nassaba and Mafiosi or their accomplices who got their hands on our Madrassa Hassania, ask them to show you a document proving this donation.

Ask them to show you the land title of this Medrassa Hassaniya.

I challenge them to present them, they have absolutely nothing.

You will see that it is a bluff, they are all usurpers and despoilers and they have become masters in the matter for those who have diverted all the wealth of newly independent Morocco and also for those who continue to suck Morocco in our present day.

I will continue this story another day with more details


Thereafter, I will publish more on the contribution of this Man in the prosperity of Marrakech and El Jadida and even Casablanca and other regions and confines starting from Mazagan – El Jadida and Doukkala as bases of operations and this during his time and his corresponding nationalist and social activities.

Indeed, Moulay Ahmed Cherkaoui was also a participant and patron of resistance groups in Marrakech and El Jadida. 

That said and for the moment, I am content to give you this brief overview of my Illustrious Father Moulay Ahmed Cherkaoui and that in the present form. 

May Allah ya Rham Walidaina Ajmaeen wa man Sabakana mina Mouaminine Salihine, Ameen ya Rab Alameen.

The grand bazaar was located next to the offices and the CTM stop, next to Salinas ( odlek
Re: Mazagan, El Jadida…….continued  August 09, 2006)

If we start with the photographer Jimenez the Spaniard we pass by the “garage for mounting car tires, a few meters further to the northwest we pass by the Douter Armory, after a tailor, a cafe, after the building where the printing press “Benarroch ” was located, after the photographer “DéDé” after the “brasserie and the cinema Paris of Mrs. Dufour. ” Source: odlek Re: Mazagan, El Jadida…….continued  August 09, 2006″

AZ Re: Mazagan, El Jadida: memories, reunions and photo albums  August 10, 2006,
A small precision, the street was called “La Place Brudo” and before the cinema of UFOUR, there was, the watchmaker, then the house of the Slovicks, the Larédo depot, the big bazaar of SI DRIS GUENDOUS (which is still there at least since MAY 2006, because I saw it) then the tailor Maurice AMIEL zl (my father), the Doctor, the photographer ELBAZ , then end; ;;;;;;; afterwards it was the main square before arriving at the mellah. 
Now, opposite Place Brudo, the BENDELLAC building; the Métrople cinema, the Sports café, the Kissaria, Mr. BENISTY Albert’s fabric shop, Jacques AMIEL’s pharmacy, Brudo’s grocery store, the Bouzaglo “Barber” then we come to the arcades of the administrative services and just after the famous “Luxury” stationery bookstore because we had our beloved stationer BEN SEMSSA! ! ! ! ! ! 

The rest and to read more, visit this link: http://madeinmazagan.weebly.com/judaisme-jdidi-mazagatildeo—mazagan.html

I know the Salinas Family very well, first of all the two Salinas brothers were great friends of my father who spoke perfect Castilian. My father had been in Spain and northern Morocco before the Rif War. Then one of the sons of the Salinas was a Tennisman and the other a fencer who came to train and give us lessons at the Sports Hall in Fencing with Carpozen and with our direct Fencing Master Abou Said Cherkaoui, one of the best fine blades from all over North Africa and this at the time of Charles ElGrissy and this just in front of their home behind the Shell station opposite the Marhaba Cinema.

André Elbaz, very young and his friend in front of the Mobil – Texaco gas station of SALINAS in front of Haziza and between the Studio of Mr. Gimenez – Mr. Kodak and the future location of the Grand Paris Clothing and Confection Store in Mazagan – Photo Credit: Darna and Emilio Ohayon and commentary by Said El Mansour Cherkaoui
  • The drivers who lived in the Merchan-Jarda district were with Assidon, the one who had the garage right next to Gimenez Monsieur Kodak. And With I believe Fortis, of the Gonzalez family. Later, they were also used by Salinas (a small gas station existed on the corner and belonged to Salinas, see photo above) and not the CTM but as Salinas had the CTM as the place of departure and arrival so its coaches were considered by some to be Salinas CTM while it had its own maintenance and parking garage just next to the Bar Port-Said and opposite the Doumi depot garage and the wines on the side of the Auto-Hall, and in the area lived in the Salinas, the owner and his brother who was the driver and the manager. Jose must have some connection with Salinas.The drivers in Mazagan at the time,
  • Wadjinny Abderrahman
  • Said El Mansour Cherkaoui  I bow to your extraordinary memory (khamsa or khmis!!!) I surely confused Salinas and Ctm.
  • Said El Mansour Cherkaoui
  • Wadjinny Abderrahman Habibi Wad Rahim we lived to live together and we keep our memories together each with a coin and a precious stone bringing it in the construction of the Castles – Fortresses of our Mothers and Glories of the Conquests of our Fathers, thanks to them and to them, we had our meetings of our Simple Past and our sharing of our Tattooed Memories as our late Cousins ​​said.

CTM Office – Mazagan – Facing the Port and on the other side of the Bus Station and Cherkaoui Transport Offices

I know this place very well, I worked in the coaches of my Father Transports Cherkaoui tous Directions.

It was my father Moulay Ahmed Cherkaoui who initiated the construction of this bus station which he wanted to be next to the CTM. 

As proof that my Father built this Station, the first 3 offices in this Station which were built first were managed by my Father and this is where our cars actually parked and that until the end of the fifties with Bouchaib Askri who sold our tickets for the trip and the first two offices until the move to the new station of the Ouled Chentoufiya field.


Transports Cherkaoui
First Muslim Industrial Manufacturer of Coaches
FIRST MUSLIM Common Carrier All Directions in Morocco between 1920-1948

Journey with My Father Moulay Ahmed Cherkaoui  

My Father during a visit – Ziyara that we had undertaken in Moulay Abdessalam Ben Mchich – that later I understood why this visit in the depths of the forest of the mountains of Jbala where no road led to the sanctuary. We walked for a whole day and at that time Guardia Civil was still present as a symbol of Spain in the north. We had traveled the North with a Four Horses Renault with the engine behind. It was a Cadillac for me or a miniature Royce Rolls.

Years later, I actually fully grasped the reason for this pilgrimage, since Moulay Abdessalam Ben Mchich was a disciple of the Tarika Tasaouf of the Cherkawa – and very early in the morning, in freezing temperatures, we were sitting on the ground covered with plates of cork and in front of us a beacon of 4 corners erected with stones from the surrounding mountains, in no way cut but only chosen according to the flatness of their shape and placed on top of each other thus enclosing a large tree of cork and in the middle, a orifice acting as a window to see the inside of this colossal tower, intriguing by its solidity and balance by its disparate rock stones.

My Father explained to me that the descendants of Moulay Abdessalam Ben Mchich had tried several times to build a Mausoleum but each time before finishing it, the whole building collapsed at night and that this tree went up in the middle of the tomb like a surface response to effectively prevent them from starting construction again. In fact, my Father specified that Moulay Abdessalam Ben Mchich had repeatedly advised his disciples and heirs not to build him a Mausoleum but to cover it with what had accompanied him in his meditations and prayers. His tomb was actually perched on a peak of one of the mountains and had a panoramic view of the rest of the surrounding ranges.

A view only the mind can measure the origin and the awe-inspiring bliss of such a natural construction which provided space for the acceptance of divine right over ephemeral material. In these mountainous corridors, the humble addressed their God and found their way to Sufi Cherkawa serenity.

In this willed solitude the love of the Divine was the end of all existence.

In this contemplation of the surrounding nature, Moulay Abdessalam Ben Mchich found refuge to conduct his prayers and from his rejection of any celebration which should simply be reserved for the almighty and beyond his own existential territory as a direct and eternal attachment to the Rouh Sufiya.

https://mazaganmagazine.wordpress.com/2021/10/05/lion-de-jbella-apparition-de-moulay-abdessalam-ben-mchich/embed/#?secret=PmJzxLTnWA#?secret=EOpIHBw09j

This window had wrought iron which resembled the great buildings of medieval castles. My Father sat by my side and both of them in a straight suit in the posture out of respect and frozen by the freezing cold and by the imposing presence of the spirit of Moulay Abdessalam ben Mchich. In this spiritual reverence, my Father continued to ask me in a very low voice saying to me:

“Wlidi, look in the skylight-window, do you see anything? »

I answered him all the time, yes, a cork oak tree, a candid answer from a child who was wise and respectful of his Father and the peaceful surroundings. No children were around, only the rocks and the projecting points of the oaks and the mountains which wove in the clear blue horizon the image of a continuation of the teeth of a rocky and verdant saw.

My Father had leaned towards me and from closer and in a low voice, clear and scathing in its content whispered in my ear:

“Look carefully through the bars of this window, look closely, there is a Lion inside. »

I jumped on my seat but my Father comforted me and told me that it was the projection of this Great Sufi Man.

In fact, it was also a greeting from a disciple of the Cherkaoui who wanted to mark our visit to the Peaks of these Mountains with a majestic presence and who greeted my Father and his Son as the descendants of his masters and thus wanted to preserve the lineage in thought as in the paternal and common memory between Moulay Abdessalam Ben Mchich and Sidi Mhamed Cherki through our presence.

We were the guests of a Lion who in fact, for me, as my Father’s guest I considered this presence as a blessing from the True Lion that it was My Father who reflected his image in the Oukouf of Sadat.

The night before another revelation in the fire was also ours. Another time I will tell the details.

Since that time and for years to come before crossing the seas, I could reduce the tension of the fire on the body and several times I accomplished such an appeasement for the cousins ​​and cousins ​​of Marrakech.

May God keep us on the straight path of the Baraka of our ancestors and ancestors.

Moulay Abdessalam Ben Mchiche and Abdessalam Cherkaoui: It must be added to this that My Brother was named Abdessalam with the nickname of Azhar by My Father in reference to Moulay Abdessalam Ben Mchich who was also a disciple of the Zawiya Sufiya of Cherkawa and the name of  Abdessalam Cherkaoui  must also come from such affiliation and identification of all Cherkaoui. Rahima Allah Mawtana Sabikine.

APPRENTICESHIP SCHOOL AT  Transports Cherkaoui

Haj Moulay Ahmed Ben Madani Cherkaoui, Rahimahou Allah Wa Taghamadahou bi Rahmatih Born in 1896 in Marrakech – Tarahama wa Taghata bi Rahmati Allah in 1978 in Mazagan – El Jadida

A peek into Transports Cherkaoui’s creative nest that was located 
in Mazagan – El Jadida – Morocco

Moulay Ahmed Cherkaoui had also trained under his direction a large pleiad of bodybuilders in Mazagan including Mimoun, Belfakir Moussa and his brother, Ahmed Maalem Bouchaib, Maalem Bouchaib Chorfi, Maalem Larbi Cicklisse Melhaoui, Rais, Negache, Boucherit, Rahali and his builder and many others.

CONSTRUCTION of the Cabin:
An Art of Handmade Assembly Here painters are the prime contractors, at Transports Cherkaoui, it was the Draftsmen, Carpenters, Ironworkers, Painters, Mechanics and Apprentice workers who were the prime contractors in the design, installation and finishing of the coach.

The Panhards of Moulay Ahmed Cherkaoui, all that was missing here
Bache for the windows
A
higher gallery for the luggage rack ladder, since sometimes he remained perched on the luggage rack arranging the net while the coach was rolling on the track.

The door behind for the Grissssonnne – Miloude
No
folding door like here, a door with handle and key 
After that, all that remains is to say En afa, en Avant

Brief Summary on the Bio of Moulay Ahmed Cherkaoui

Moulay Ahmed Cherkaoui that happened to be my Wonderful Father used to own Cabanas on the beach that he rented to the Beach-goers-Estivants during the whole year. 

Later on, my Father – Moulay Ahmed Cherkaoui as the First Moroccan Entrepreneur in the Bus intercity transportation business – long-distance passenger bus services – acquired in the late sixties a Cafe, Hotel and Restaurant in Marrakech, his birthplace. In fact, it is in Marrakech where he launched initially in early 1920’s his first bus venture. He entered the Medina of Marrakech with 10 buses and parked them near the Mosque of Bab Ftouh on the side of the Great Place of Jamaa El Fna to let the Marrakechis – his co-city inhabitants to see and used his buses and not to travel any more with Caravan and mules. He wanted to modernize and he did the Moroccan means and resources of public transportation.

In fact, on the left side of the same place of Jamaa El Fna at the City of Marrakech, the Cherkaoui Family still owns a space that my Father had used as permanent Garage for his buses and all the buses that connect Marrakech to Mazagan in round -trip.

At Marrakech, I learned how to manage bus transportation operations and hospitality business services. My Father was a complete Encyclopedia of business management in terms of synergistic, horizontal and vertical integration of business development and customer relationship retention before even the concept was taught in the western business schools.  

Without any sense of nostalgia or exaggeration or even memory deviation, this kind of innovation brought by my Father Moulay Ahmed Cherkaoui to the Entrepreneurial History and the Social Evolution of Morocco is just the tip of the iceberg. Morocco – 1920-1948

The First Coach Builder in Mazagan as a private Muslim company was the work of Moulay Ahmed Cherkaoui, he imported chassis directly from France.

These Chassis from Maison Panhard, Minerva, Berliet arrived in Casablanca – Port by boat with just the steering wheel, a temporary driver’s seat, the fenders, the lights and the front headlights located on the front of the engine, the front fenders where you can could put a tire on each side of the spare tires, the gearbox, the handbrake, the axle and the rear axle, the bumpers in front and behind wa Salate ala nabi.  

Everything else was made in house in our Garages in Derb Berkaoui and before that at what was called Kamra at the exit of Mazagan on the road to Marrakech, it was the first industrial zone, at the limit of the Heriya of the Bencherki family especially Moulay Said Bencherki the father of Ahmed Bencherki.

Moulay Ahmed Cherkaoui had also trained under his direction a large pleiad of bodybuilders in Mazagan including Mimoun, Belfakir Moussa, Maalem Bouchaib, Maalem Bouchaib Chorfi, Maalem Larbi Cicklisse Melhaoui, Negache Bouchaib Brother of Ouled Rahal and Zniber, Boucherit, Rahali and his master builder and many others.

Similarly, anyone who wanted to do a job as a coach driver should come to Moulay Ahmed Cherkaoui to learn not only driving but especially mechanics since roadside assistance did not exist. It was necessary to repair on the road otherwise no arrival.

So Transports Cherkaoui combined Modeling, Coach Construction, Bodywork, Production of Exchange Parts, Carpentry, Painting, General Mechanics and Driving School apprenticeship for coaches and Trucks.

It is this capacity of Moulay Ahmed Cherkaoui to offer such vertical and horizontal integration of services and downstream and upstream at the level of industrial production in parallel with passenger transport operations that had allowed continuous technical innovation of the time within its initiatives as they made my Father the Moroccan Muslim Pioneer in the fields of Automotive Construction from the birth of inter-city Public Transport in Morocco. 

All this happened in the mid-1920s since our current house with the old garages dates from the mid-1920s – early 1930s the date it was built by my father and it still exists in Hamouwamate Sfa, Saniate / Derb Berkaoui.

luggage rack

The Spare Tires on the Sides, a reference from my Memoir on the Work of my Father Moulay Ahmed Cherkaoui – Transports Cherkaoui –

Mazagan two doors, one on each side of the coach.

The other alternative and much later, the spare tire was put under the coach on the side of the ladder or on the back side just next to the ladder which leads to the luggage rack.

Spare Tire Position and Access Doors

The Spare Tires on the Sides, a reference from my Memoir on the Work of my Father Moulay Ahmed Cherkaoui – Transports Cherkaoui – Mazagan

The difference with the coaches built by my father were at the beginning put in front of the side of the wings to allow to have two doors, one on each side of the coach.

The other alternative and much later, the spare tire was put under the coach on the side of the ladder or on the back side just next to the ladder which leads to the luggage rack.


History of Transport in Mazagan 
is the History of Transport Cherkaoui
the History of Interurban Public Transport in Morocco

History of Transport in Mazagan 
is the History of Transport Cherkaoui
the History of Interurban Public Transport in Morocco

It should also be noted that the luggage rack was initially used for the transport of passengers as well. With the introduction of new, faster coach models, the upper gallery was reserved for carrying luggage only and the greaser used a net so that luggage did not fall overboard.

Some coaches, on the other hand, especially those serving villages and weekly souks, took passengers’ pets on board.

For this category First Series, First Class for Main Lines, coaches were not allowed to take pets on board. Even the chickens, the turkeys traveled free range overboard on the rack and the Oiler always made sure to tie them down tightly otherwise they might fly away.


My Father Moulay Ahmed Cherkaoui arrived in Mazagan in 1920 with coaches he had in Marrakech, he had at that time more than 10 approvals. He forced the authorities of Mazagan at that time and with his own capital too, to let him build behind the port, the first official bus station in Mazagan.

First and before the construction of this station, my Father’s Cars parked in front of where there was Cinema le Paris and where there was also the First Post Office of Morocco and Mazagan, which was inaugurated by Itsshak Brudo whose name was given to the same place and this in front of the Dar Dariba Kdima, also the First Perception and House of Taxes.

This place therefore had the post office – I think it was called Hotel de la Poste – in fact this name was worth it since it was next to the hotels, the presence of the coaches of my Father Moulay Ahmed Cherkaoui and the CTM in these places was important for the mail, the newspapers, the packages and the letters as well as the payments due and the goods ordered in the cities, the souks and the villages by which the buses of my Father and those of the CTM transited and were passing. So my Father’s coaches, like those of the CTM, were the ones that transported the mail between the towns and their outskirts. *

On the other hand, the construction of hotels around this place, at the Café Français and behind with the Hotel de Bordeaux and Switzerland and others around this place, therefore found the reason for their location in this part of Mazagan thanks to the Cars of the CTM and of my Father who brought tourists, travelers and visitors.

What I am telling here can be verified in the Ministry of Transport where the largest file that exists in the archives is the File of Cherkaoui of Mazagan and El Jadida. All amenities that date from 1920 – 1930 in Mazagan as private amenities are of origin from the membership of Moulay Ahmed Cherkaoui, period neither more nor less and this is the authentic history of Morocco not only of Mazagan.

My father was also the builder of the Transport Office also in Casablanca Derb Omar (where the roadway was built of cobblestones like in Paris) and in Rabat Bab Had and in Marrakech first Bab Ftouh and Derb Koutoubia in Jammaa el Fna.

All the Muslim carriers that have existed in Mazagan and elsewhere came after my father as the first Moroccan Muslim entrepreneur of private interurban transport and for this he was the first president of the Association of Moroccan Carriers and President of the Transport Commission within of the Ministry of Transportation and Mines.

* Article that Place Brudo given the presence of the Hotel des Postes, this place also served as a departure point for transport coaches at that time, all directions, including those that belonged to my Father Moulay Ahmed Cherkaoui who knew the Brudo .

An article entitled: “The road from Marrakech to El-Jadida (Mazagan) during the 20th century. can be found in this link:

https://ame2p.wordpress.com/2017/03/22/la-route-de-marrakech-a-el-jadida-mazagan-pendant-le-xxe-siecle-2/


​* Until the 1960s, when my father made me “get on” the bus during the summer holidays, we took mail and newspapers and other folds to Sidi Smain, Sidi Bennour at Martinez and Guerrando Tnite Bouchane.

‎ Said El Mansour Cherkaoui‎ to  Made in Mazagan – Memoirs of El Jadida 
March 16 at 2:03am

Transports Cherkaoui Tous Directions – Mazagan – El Jadida – The History of Interurban Public Transport in Morocco
Transports Tous Directions – Transports Cherkaoui – Moulay Ahmed Cherkaoui – First Private Contractor Carrier in Morocco and Mazagan – El Jadida.

There was an expression that testifies to the importance of Moulay Ahmed Cherkaoui in the history of Moroccan public transport and this, according to a friend, is in the confines of Zaer where it was thus said:

“Wach ta Andek Kirane Cherkaoui”

The other famous expression was sung by the Chikhates:

“Wa Car diyal Cherkaoui Lhmar fi Agba ya Kfar”

Indeed, all the coaches of my Father Moulay Ahmed Chekaoui at one time in his history were painted red and then in light azure blue.

Exchange of Comments on Facebook on Moulay Ahmed Cherkaoui

Pioneer of the Modernization of Morocco, an Enterprising Will of the Beginning of the Twentieth Century:
​Moulay Ahmed Cherkaoui:

Thank you for sharing.
Like · Reply · March 17 at 3:13pm

Rena Amran My next visit to El jadida I will go to Derb Berkaoui and I also hope to visit your sister Mrs. Khadija Cherkaoui.
My last visits were too brief.
Like · Reply · March 17 at 3:14pm

Said El Mansour Cherkaoui You are always welcome Rena Amran
Like · Reply · 1 · March 19 at 4:44am

Rena Amran Thanks a lot Said El Mansour
Like · Reply · March 19 at 8:50am
Write a reply…

Abdelfettah Kandoussi In 1962, the company CHERKAOUI made a very beautiful Green car from the VOLVO brand that all USO players of the time knew. It was from the Oujda line. Djerada
Like · Reply · March 18 at 4:17am

Said El Mansour Cherkaoui replied · 1 Reply

Ali Belfakir I am sorry gentlemen the first bodybuilder in Morocco and el jadida is maalam Moussa Belfakir.
Like · Reply · March 18 at 8:22am

Khadija Cherkaoui Mr Ali maalem Moussa actually started as a coachbuilder but after My Ahmed Cherkaoui it was the 20s history and the administration is witness to it
Like · Reply · March 18 at 10 :04am

Said El Mansour Cherkaoui Lalla Khadija Cherkaoui I have an answer that I write for this My Very Dear Sister with all the details and Ali Belfakir will read it too. I will publish it later and in the meantime here is a brief introduction and a small extract intended for Ali Belfakir whom I ask to provide evidence, testimonies, facts and historical indications to verify his statement.

I’m waiting for Ali Belfakir to enlighten us not only with assertions but with well-founded and supported explanations.

Indeed, Moussa Belfakir started as a Bodybuilder well after Moulay Ahmed Cherkaoui, since it was Moulay Ahmed Cherkaoui who taught him this trade.

Moussa Belfakir was a worker at Moulay Ahmed Cherkaoui and that is the truth of the truth.

Indeed, it was not only Moussa Belfakir who went to school with Moulay Ahmed Cherkaoui but also his cousin [I think his name was Abdesslam} who had only one arm. in the same way Mimoune also went to school with our Father, Maalam Bouchaib the Grandfather of Khawa went to school with Moulay Ahmed and there still very young.

Maalam Bouchaib son of Derb Berkaoui, grew up in our Father’s workshops like many others.

The other Maalem Bouchaib also the one who occupied the bottom of the building of Ouled Madame Millet, he too had studied in the workshops of Moulay Ahmed Cherkaoui 

I will mention others later.

a point to be clarified here too, the agreements that the Belfakir family had (their cousin who had only one arm, Moussa and Ahmed Belfakir) all these agreements are originally an appropriation of Moulay Ahmed Cherkaoui. As you say so well, History and Administration bear witness to this. 

Just go to http://www.equipement.gov.ma/…/Pages/Mot-du-Ministre.aspx
at the time it was called the Ministry of Transport and Mines, and see the archives and you will be surprised to see that the largest file that exists in their archives is that of Moulay Ahmed Cherkaoui.

1 – I will ask Ali Belfakir, did Moussa Belfakir (Rahimahou Allah) make coaches that were fueled with charcoal?

Our Father had done it and led them with his Young Brother Si Mohammed Cherkaoui.

2 – I’m going to ask Ali Belfakir, did Moussa Belfakir (Rahimahou Allah) build and drive buses that ran on gasobois?

Our Father had done it and led them with his Younger Brother Si Mohammed Cherkaoui 
Cherkaoui Transports had the same Cars “Maroc Transport Luxe”

​Said El Mansour Cherkaoui  Second Part: 

Ali Belfakir , I do not come here to boost my morality or pretend things that we are not or to distort the reality of our existence, I am here for the only reason which is not to lose contact with my memories of which my friends of more than 40 years here and elsewhere are the carriers and the roots and of which I am proud to have carried them in me throughout my existence. 

The ticket office located at the time in the center of a large roundabout in the Garage of Derb Omar in Casablanca was built by my Father Moulay Ahmed Cherkaoui 

The Bus Station of Mazagan was the initiative of My Father where he occupied the first offices including the photo of  Khalid Essfini shows the Minerva coaches that my Father tooled and designed the cabin and the bodywork.
The parking garage and the departure of coaches from Marrakech to Casablanca and Mazagan belonged to Moulay Ahmed Cherkaoui and belongs to us until today is located in Jamaa El Fna.
Moussa Belfakir and his Brothers had never touched or tooled a bodywork for a Minerva or a Panhard in all their lives.
Similarly Moussa Belfakir had no parking or transport service property apart from their garage opposite the Land Registry and Vita and Puglisi and the other Italo-Frenchman who built the caravans.
I leave the floor to  Ali Belfakir  for now, more information will come later.

I await your answers  Ali Belfakir  and in the meantime professional friendships from our antecedents and parents.

Like  ·  Reply  ·  March 18 at 10:58am  ·  Edited

Lalla  Khadija Cherkaoui

Ali Belfakir

Second Part: My Father, Moulay Ahmed Cherkaoui the Father of the Muslim Mechanical Industry in Morocco.

It is not a fault, nor my responsibility that my Father had helped Moussa Belfakir in all areas even at the level of the purchase of agreements and coaches from my Father and between us, they were by no means settled completely, there had a large sum due which was never paid to my Father Moulay Ahmed Cherkaoui. Yes, that too is the truth and even this truth was also repeated by Mokhtar also with respect to my Mother and that in coalition with the Son of Bouchrit, yes the heir of the late Boucherit, since Bouchrit Father like Moussa Belfakir were also in time lamong the proteges of my Father, my Mother trusted her eldest son I believe Abdesslam Boucherit, this also turned out to be a carousel of special effects and forgery and use of forgery.

Yes our Memory is hard to erase from our minds because as we say it’s the truth that we don’t need to repeat it to remember it, it is omnipresent and that no matter the place, the distance and time traveled between its birth and its narration. 

Here, out of respect for the individuals whom my Father rubbed shoulders with of all confessions, I say that Thanks to God, Hashem and Allah, I remain his spokesperson.

I’ll let you go and document all these aspects that you apparently don’t know and come back here with an argument based and supported by solid facts and memories to enrich our sharing and our debate far from the frustrations and gratuitous emotions that should like we say among us who possess sportsmanship; they should stay out of the locker room or locked up in the Lockers. 

When we enter the field it is to show our game and our ability to throw the other team with righteousness and skill but not only with Tehrasse, that is for the Boujadiyines as we say at home in Doukkala.

On this I leave you to think and accumulate the evidence as I said before that I would like to read from you but no complaints or complaints please, we have issued enough of the same as it is, it’s time to rebuild our memory and that without the comfort of the destructive couple that is lethargy and amnesia. [Ali Belfakir]

Sincerely and professionally yours, receive my sincere regards and let me know if you need new and additional information on this chapter of the Mazagan Life of My Father Moulay Ahmed Cherkaoui.

I thank you Ali Belfakir as well as my Sister Lalla Khadija Cherkaoui for having given me here the opportunity to clarify my memories and to specify my observations on my Father, Moulay Ahmed Cherkaoui the Father of the Muslim Mechanical Industry in Morocco.
Like  ·  Reply  ·  March 19 at 5:08am  ·  Edited

Ali Belfakir Said El Mansour Cherkaoui  Respects to the memory of all these great men as we do more…Thank you for this enriching sharing especially for the people of my generation who did not have the honor of knowing their ancestors…
Like  ·  Reply March 19 at 8:03  am 

Khadija Cherkaoui  What a memory you are not a great international historian for nothing please send me a copy of these documents concerning our father Moulay Ahmed Cherkaoui attached his photo
Like  ·  Reply  ·  March 19 at 9:14am

​Said El Mansour Cherkaoui  Part Two: 

Ali Belfakir , I am not here to boost my morale or pretend things that we are not or to distort the reality of our existence, I am here for the only reason which is that of not losing contact with my memories of which my friends over 40 years old here and elsewhere are the bearers and the roots and of which I am proud to have carried them within me throughout my life. 

The ticket office located at the time in the center of a large roundabout in the Garage of Derb Omar in Casablanca was built by my Father Moulay Ahmed Cherkaoui 

The Bus Station of Mazagan was the initiative of My Father where he occupied the first offices including the photo of  Khalid Essfini shows the Minerva coaches that my Father tooled and designed the cabin and the bodywork.
The parking garage and the departure of coaches from Marrakech to Casablanca and Mazagan belonged to Moulay Ahmed Cherkaoui and belongs to us until today is located in Jamaa El Fna.
Moussa Belfakir and his Brothers had never touched or tooled a bodywork for a Minerva or a Panhard in all their lives.
Similarly Moussa Belfakir had no parking or transport service property apart from their garage opposite the Land Registry and Vita and Puglisi and the other Italo-Frenchman who built the caravans.
I leave the floor to  Ali Belfakir  for now, more information will come later.

I await your answers Ali Belfakir  and in the meantime professional friendships from our antecedents and parents.

Like  ·  Reply  ·  March 18 at 10:58am  ·  Edited

Lalla  Khadija Cherkaoui

Ali Belfakir

Part Two: My Father, Moulay Ahmed Cherkaoui the Father of the Muslim Mechanical Industry in Morocco.

It is not a fault, nor my responsibility that my Father had helped Moussa Belfakir in all areas even at the level of the purchase of agreements and coaches from my Father and between us, they were by no means settled completely, there had a large sum due which was never paid to my Father Moulay Ahmed Cherkaoui. Yes, that too is the truth and even this truth was also repeated by Mokhtar also with respect to my Mother and that in coalition with the Son of Bouchrit, yes the heir of the late Boucherit, since Bouchrit Father like Moussa Belfakir were also in time lamong the proteges of my Father, my Mother trusted her eldest son I believe Abdesslam Boucherit, this also turned out to be a carousel of special effects and forgery and use of forgery.

Yes, our memory is hard to erase from our minds because, as they say, it’s the truth that we don’t need to repeat to ourselves to remember it, it’s omnipresent and that no matter the place, the distance and time traveled between its birth and its narration. 

Here, out of respect for the individuals whom my Father met of all faiths, I say that Thanks to God, Hashem and Allah, I remain his spokesperson.

I’ll let you go and document all these aspects that you apparently don’t know and come back here with an argument based and supported by solid facts and memories to enrich our sharing and our debate far from the frustrations and gratuitous emotions that should like we say among us who possess sportsmanship; they should stay out of the locker room or locked up in the Lockers. 

When we enter the field it is to show our game and our ability to throw the other team with righteousness and skill but not only with Tehrasse, that is for the Boujadiyines as we say at home in Doukkala.

On this I leave you to reflect and accumulate the evidence as I said before that I would like to read from you but no complaints or complaints please, we have issued enough of the same as it is, it’s time to rebuild our memory and that without the comfort of the destructive couple that is lethargy and amnesia.[Ali Belfakir] Yours sincerely

and professionally, receive my sincere regards and let me know if you need new and additional information on this chapter of the Mazagan Life of My Father Moulay Ahmed Cherkaoui.

I thank you Ali Belfakir as well as my Sister Lalla Khadija Cherkaoui for having given me here the opportunity to clarify my memories and to specify my observations on my Father, Moulay Ahmed Cherkaoui the Father of the Muslim Mechanical Industry in Morocco.
Like  ·  Reply  ·  March 19 at 5:08am  ·  Edited

Ali Belfakir  Said El Mansour Cherkaoui Respect to the memory of all these great men as we do more…Thank you for this enriching sharing, especially for people of my generation who did not have the honor of knowing their ancestors…
Like  ·  Reply  ·  March 19 at 8:03am

Khadija Cherkaoui  What a memory you are not a great international historian for nothing please send me a copy of these documents concerning our father Moulay Ahmed Cherkaoui attached his photo
Like  ·  Reply  ·  March 19 at 9:14am

Thank you for sharing.
Like · Reply · March 17 at 3:13pm

Rena Amran My next visit to El jadida I will go to Derb Berkaoui and I also hope to visit your sister Mrs. Khadija Cherkaoui.
My last visits were too brief.
Like · Reply · March 17 at 3:14pm

Said El Mansour Cherkaoui You are always welcome Rena Amran
Like · Reply · 1 · March 19 at 4:44am

Rena Amran Thanks a lot Said El Mansour
Like · Reply · March 19 at 8:50am
Write a reply…

Abdelfettah Kandoussi In 1962, the company CHERKAOUI made a very beautiful Green car from the VOLVO brand that all USO players of the time knew. It was from the Oujda line. Djerada
Like · Reply · March 18 at 4:17am

Said El Mansour Cherkaoui replied · 1 Reply

Ali Belfakir I am sorry gentlemen the first bodybuilder in Morocco and el jadida is maalam Moussa Belfakir.
Like · Reply · March 18 at 8:22am

Khadija Cherkaoui Mr Ali maalem Moussa actually started as a coachbuilder but after My Ahmed Cherkaoui it was the 20s history and the administration is witness to it
Like · Reply · March 18 at 10 :04am

Said El Mansour Cherkaoui Lalla Khadija Cherkaoui I have an answer that I write for this My Very Dear Sister with all the details and Ali Belfakir will read it too.I will publish it later and in the meantime here is a brief introduction and a small extract intended for Ali Belfakir whom I ask to provide evidence, testimonies, facts and historical indications to verify his statement.

I’m waiting for Ali Belfakir to enlighten us not only with assertions but with well-founded and supported explanations.

Indeed, Moussa Belfakir started as a Bodybuilder well after Moulay Ahmed Cherkaoui, since he was Moulay Ahmed Cherkaoui who taught him this trade.

Moussa Belfakir was a worker at Moulay Ahmed Cherkaoui and that is the truth of the truth.

Indeed, he was not only Moussa Belfakir who went to school with Moulay Ahmed Cherkaoui but also his cousin [I think his name was Abdesslam} who had only one arm.in the same way Mimoune also went to school with our Father, Maalam Bouchaib the Grandfather of Khawa went to school with Moulay Ahmed and there still very young.

Maalam Bouchaib son of Derb Berkaoui, grew up in our Father’s workshops like many others.

The other Maalem Bouchaib also the one who occupied the bottom of the building of Ouled Madame Millet, he too had studied in the workshops of Moulay Ahmed Cherkaoui 

I will mention others later.

a point to be clarified here too, the agreements that the Belfakir family had (their cousin who had only one arm, Moussa and Ahmed Belfakir) all these agreements are originally an appropriation of Moulay Ahmed Cherkaoui. As you say so well, History and Administration bear witness to this. 

Just go to http://www.equipement.gov.ma/…/Pages/Mot-du-Ministre.aspx
at the time it was called the Ministry of Transport and Mines, and see the archives and you will be surprised to see that the largest file that exists in their archives is that of Moulay Ahmed Cherkaoui.

1 – I will ask Ali Belfakir, did Moussa Belfakir (Rahimahou Allah) make coaches that were fueled with charcoal?

Our Father had done it and led them with his Young Brother Si Mohammed Cherkaoui.

2 – I’m going to ask Ali Belfakir, did Moussa Belfakir (Rahimahou Allah) build and drive buses that ran on gasobois?

Our Father had done it and led them with his Younger Brother Si Mohammed Cherkaoui 
Cherkaoui Transports had the same Cars “Maroc Transport Luxe” Receive made in mazagan by Email / Email * Mandatory field(s)E-mail * I agree to receive marketing and promotional material. SUBSCRIBE TO EMAIL NEWSLETTER

July 1, 2017

Said El Mansour Cherkaoui Khalid Essfini  Ouled Sidi Baba, you know these cabin-shaped wooden cabins, they were removable, had a door divided in two, the one at the top, we lifted it and kept it open with a bar wood and thus served have protection against the sun. Inside, a kind of wooden bench existed and on the edges, hooks to hang clothes and towels. They rested on a platform that stood on feet and therefore the cabin did not touch the ground.
These cabins were colored white and blue with wide transverse stripes. The paint used to paint them was powder.
The other particularity of these cabins, they came from a garage located in Derb Berkaoui, the former Rue Jean Bart, currently Abdelkader Ben Drigua, therefore just opposite the main entrance of the Old Lyautey Park which has become Mohamed V.
These cabins were manufactured in one of my father’s garages, Moulay Ahmed Cherkaoui, the two Maalems were two Bouchaibs, the Grand Maalem Bouchaib Abbadi who would later be the Grand Master of Work in my father’s workshops and later at Belfakir Moussa, Ahmed and Abderrahman, as well as Mokhtar.
Grand Maalem Bouchaib Abadi is the Grandfather of Driss Allah ya rahmou and  Abdallah El Khaoua  and the other Maalem Bouchaib Chorfi, the uncle of Si Mohamed Hadidi of Derb Berkaoui.It should be noted that the all-direction coaches of my Father Moulay Ahmed Cherkaoui had the cabin built with a frame, including the frames and the windows and the doors.
Allah ya Rhamhoum wa jallil alihoum Ghofrane.
I spent my childhood painting the walls of our garages with these famous paints, the water was taken from a well located in the Dwiriya behind our house. I limit myself to these echoes of summer chronicles of my Father’s businesses for the moment.
Here is a bit of family history mixed with the memory of our common city and our collective memories.
1.7. 17

http://madeinmazagan.weebly.com/moulay-ahmed-cherkaoui.html

My brotherly greetings.

Said El Mansour Cherkaoui

https://dafina.net/forums/read.php?52,91003,322290

Cigalou
Re: BUS CTM
05 January 2013, 23:23

A view of coaches in  MAZAGAN …in the background, they are most likely  CTM coaches …

On the other hand, the bus in the foreground is perhaps driving for another transport company… [ that of Moulay Ahmed Cherkaoui, Les Transports Cherkaoui ]
Attachments:

Cigalou
Re: BUS CTM
06 January 2013, 10:23

Perhaps(?) this public transport motor vehicle appearing in the foreground of the previous image (Mazagan) was part of the fleet of the Mazagan company known as  Transports SERGEANT ,  which mainly operated connections on the Casablanca-Mogador axis …
Attachments:

Cigalou Re: BUS CTM06 January 2013, 10:23

A photograph-cpa of  Mazagan  on which we can see the agency of the transport company  Sergeant …
Attachments:

There was also a transport company called  BERGERON  which provided connections between Casablanca and Mogador… company located at 83 route de Médiouna in Casablanca…
Attachments:

Cigalou Re: BUS CTM06 January 2013, 10:44

I have long believed that the transport company  MOLLA.J (Minerva cars) well known in  OUDJDA  only provided connections on the  Casablanca-Oujda-Oran axis … with correspondence on Ouezzane and Tangier …
Attachments:

cigalou Re: BUS CTM
January 06, 2013, 10:56 AM
Member for: 12 years
Posts: 6,653

In fact, this J.MOLLA transport  company also provided  services on the  Casablanca-Mazagan-Safi-Mogador axis with its MINERVA  coaches  … Attachments:

Cigalou Re: BUS CTMJanuary 14, 2013, 2:03 p.m.

View of the square in  SAFI  where the CTM coaches were parked…
Attachments:

Cigalou Re: BUS CTMJanuary 14, 2013, 2:05 p.m.

CTM Agency   at  SAFI …

Cigalou Re: BUS CTMJanuary 14, 2013, 2:10 p.m.

Another location of the CTM agency   in the town of SAFI…still on the same square…next to the “Tout va bien” brewery


Mazagan Entrepreneurial Value Modernizers


Moulay Said Bencherki, a man of Doukkalais stature, respected for his physical strength and strength of character as well as through his success as an international trader of export products from the port of Mazagan. Heriya in its entire commercial destiny and job and value creation niche for the entire city of Mazagan / El Jadida was grateful for the export-oriented entrepreneurial actions of Moulay Said Bencherki which in turn facilitated other traders such as, among others, Serghini, Mesnaoui and Mekouar for example, access to large British and French companies (Marseille, Manchester, Gibraltar, etc.) for importing sugar, 

Moulay Said Bencherki and Moulay Ahmed Cherkaoui not only exchanged between them the good things of daily quality life, they were bound in the complicity of respect and sincere brotherhood to such an extent that they decided that their next son will be respectively the bearer of their first name.

As a result, Moulay Ahmed Bencherki currently bears since birth the name of my Father such as Sidi Ahmed Bencherki, while on my side I bear the name and nickname of his Father Moulay Said, indeed all the jdidis who know me closely and who saw me grow up call me Moulay Said, just another person of great renown in the history of football and Diffaa Hassani Jadidi and Rachad Club of El Jadida had this same name before I was born and I speak here by Moulay Said Hamri.   

This shows how much Moulay Said Bencherki was appreciated in business circles as well as in the district that brought us all together, the Sfa – Derb Berkaoui district.

As a result, a deep and tight bond existed between Moulay Said Bencherki and Moulay Ahmed Cherkaoui which was so authentic in sincerity, that when I was born, Moulay Said Bencherki brought a sheep and gave me the name of Said with the nickname of Moulay Said . My Father added El Mansour as a symbol of the ongoing struggle for the independence of Morocco and in homage to Sultan Ahmed El Mansour who was the beacon illuminating the dynasty of Saadians of Amazigh and Berber origin as was my Father’s Mother, Lalla Awiche bent Bouziane de Hawamate of one of the 7 Saints of the City of Marrakech, in this case Abdellah el Ghazouani known by the nickname of “Moul El Ksour,” the founder of the Zaouïa in the “El Ksour” district,

Read more in this link:
https://en.wikipedia.org/wiki/Abdallah_al-Ghazwani

Abdellah el Ghazouani known by the nickname “Moul El Ksour,”

Lion of Jbella – Appearance of Moulay Abdessalam Ben Mchich

Said El Mansour Cherkaoui

I would tell this journey with Moulay Ahmed Cherkaoui My Father Tghamada bi rahmatih.

My Father during a visit – Ziyara that we had undertaken in Moulay Abdessalam Ben Mchich – that later I understood why this visit in the depths of the forest of the mountains of Jbala where no road led to the sanctuary. We walked for a whole day and at that time Guardia Civil was still present as a symbol of Spain in the north. We had traveled the North with a Renault Quatre Chevaux with the engine behind and it was a Cadillac for me or a miniature Royce Rolls.

Cherkaoui Memoirs with Atlas Lion Jbella Moulay Abdessalam Ben Mchich

My family and I had a very close relationship with Hajr Nhal and Northern Morocco and Tangier, I will write this entire story one day Inchallah while waiting here for a part with the Sufi Saint that my Father and the Lodge and the Cherkaoui Brotherhood in as a Sufi considered one of them … Read More 

Years later, I actually fully grasped the reason for this pilgrimage, since Moulay Abdessalam Ben Mchich was a disciple of the Tarika Tasaouf of the Cherkawa – and very early in the morning, in freezing temperatures, we were sitting on the ground covered with plates of cork and in front of us a beacon of 4 corners erected with stones from the surrounding mountains, in no way cut but only chosen according to the flatness of their shape and placed on top of each other thus enclosing a large tree of cork and in the middle, a orifice acting as a window to see the inside of this colossal tower, intriguing by its solidity and balance by its disparate rock stones.

My Father explained to me that the descendants of Moulay Abdessalam Ben Mchich had tried several times to build a Mausoleum but each time before finishing it, the whole building collapsed at night and that this tree went up in the middle of the tomb like a surface response to effectively prevent them from starting construction again.

In fact, my Father specified that Moulay Abdessalam Ben Mchich had repeatedly advised his disciples and heirs not to build him a Mausoleum but to cover it with what had accompanied him in his meditations and prayers. His tomb was actually perched on a peak of one of the mountains and had a panoramic view of the rest of the surrounding ranges. of acceptance of divine right on ephemeral material. In these mountainous corridors, the humble addressed their God and found their way to Sufi Cherkawa serenity.

In this desired solitude, the love of the Divine was the end of all existence. In this contemplation of the surrounding nature, Moulay Abdessalam Ben Mchich found refuge to lead his prayers and from his rejection of any celebration which should simply be reserved for powerful and beyond its own existential territory as the direct and eternal attachment of the Rouh Sufiya. This window had wrought iron which resembled the great buildings of medieval castles. My Father sat by my side and both of them in a straight suit in the posture out of respect and frozen by the freezing cold and by the imposing presence of the spirit of Moulay Abdessalam ben Mchich.

In this spiritual reverence, my Father continued to ask me in a very low voice saying to me:

“Wlidi, look in the skylight-window, do you see anything? »

I answered him all the time, yes, a cork oak tree, a candid answer from a child who was wise and respectful of his Father and the peaceful surroundings. No children were around, only the rocks and the projecting points of the oaks and the mountains which wove in the clear blue horizon the image of a continuation of the teeth of a rocky and verdant saw.

My Father had leaned towards me and from closer and in a low voice, clear and scathing in its content whispered in my ear:

“ Wlidi, take a good look through the bars of this window, take a good look, there is a Lion inside. »

I jumped on my seat but my Father comforted me and told me that it was the projection of this Great Sufi Man.

In fact, it was also a greeting from a disciple of the Cherkaoui who wanted to mark our visit to the Peaks of these Mountains with a majestic presence and who greeted my Father and his Son as the descendants of his masters and thus wanted to preserve the lineage in thought as in the paternal and common memory between Moulay Abdessalam Ben Mchich and Sidi Mhamed Cherki through our presence.

We were the guests of a Lion who in fact, for me, as my Father’s guest I considered this presence as a blessing from the True Lion that it was My Father who reflected his image in the Oukouf of Sadat. The night before another revelation in the fire was also ours. Another time I will tell the details. Since that time and for years to come before crossing the seas, I could reduce the tension of the fire on the body and several times I accomplished such an appeasement for the cousins ​​and cousins ​​of Marrakech. May God keep us on the straight path of the Baraka of our ancestors and ancestors.

From the Rif and Jballa Mountains of Moulay Abdessalam Ben Mchich to the Great Wall of China

 7y  _

ActiveSaid El Mansour Cherkaoui Moulay Abdessalam Ben Mchiche and Abdessalam Cherkaoui: It must be added to this that My Brother was named Abdessalam with the nickname Azhar by My Father in reference to Moulay Abdessalam Ben Mchich who was also a disciple of the Zawiya Soufiya of the Cherkawa and the name of  Abdessalam Cherkaoui  must also come from such affiliation and identification of all Cherkaoui. Rahima Allah Mawtana Sabikine. 7y  _

Famous Memory of the 50 Moroccan Francs Banknote

https://marocroissance.wordpress.com/2019/05/14/said-el-mansour-cherkaoui-moro-maroc/

Raouf Fatna Si Nhali was a Great Friend and Close to My Father Moulay Ahmed Cherkaoui, he took me to his house opposite the Belhamdouniya Souk Lakdim Mosque and also my Father and I met Si Nhaili often with Bouchrit who like Moulay Ahmed Cherkaoui were all 3 owners of Transit approvals. They met with my presence, also Ouled Wahrani at the two offices which served as counters for the coaches behind the Port of Mazagan and just in front of Madame Dufour’s house which was just behind the Paris Cinema and between a Hangar on the right and the workshop of Ouled Wahrani and on the right the garage of Bouchrit. If Hhali dressed in the Turkish way, with the red tarbouch and the jellaba and sometimes with an apron and always Tarbouch while Bouchrit dressed with Serwal Kandrisi,

In reality, it was my Father Moulay Ahmed Cherkaoui who started the business of Nhali and Bouchrit, since my Father Moulay Ahmed Cherkaoui had been the pioneer of Public Transport and especially that in Morocco and Mazagan, there was a continual shortage of spare parts for coaches which were always imported in the skeletal form of chassis, driver’s seat, engine and bonnet, gearbox, fenders, axle and rear axle, exhaust and 4 tires mounted.

The Second World War had accentuated this lack of parts and my father was thus led to create a local substitution for this decline in the importation of mechanical products. The scrap dealers of Judaic origin were no longer sufficient to supply the demand of Muslim and Judaic transporters. This was thus applied, considering that the priority of imports of mechanical products were reserved first for military needs and companies belonging to the authorities of the French Protectorate and associated Europeans. Thus, my Father developed a larger foundry and increased the production of his workshops which until this period produced only for the own needs of his coaches and cars.

he made the spare parts for the engine and the axles and rear axles and also the cabin, the seats and later reread the tires of the coaches.

My Father Moulay Ahmed Cherkaoui used 5 garages in Derb Berkaoui to do this mechanical, bodywork and upholstery work.

Emine Fougner

My Father used to own Packard car and Rio Royal and the doors will open from the middle to the right.

When you open the back door, there is a room between the back seat and the front seat given that the back trunk that open as a box, it was flat that you open the led from the top as rectangular box.

At the front on the both side of the engine, on each side what we call – the wings / les wings – two tires existed while at the front of the car headlight were like and we called them a half of an egg chromed while the bumper had double lines of chromed metal.

The hood, when you opened the two folding pieces, they will fold like two wings.

The tires had wires too. The wiper were fixed on the top of window shield.

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Said El Mansour Cherkaoui – June 2, 2014 · Said El Mansour Cherkaoui – October 31, 2017 · 

Moulay Ahmed Ben Haj Madani Cherkaoui

Notre Père, Notre Ami, Notre Maalem – Maître Professionnel, Notre Maître de Stage et Notre Premier Cours de Pensée: Moulay Ahmed Ben Haj Madani Cherkaoui.

Les activités entrepreneuriales de Moulay Ahmed Cherkaoui furent multiples et diversifiées dans leur contenu comme dans leurs devenir tout en ayant une finalité de bien être de construction d’un environnement harmonieux de partage du bien.

L’une des premières activités entrepreneuriales fut et reste la particularité de Moulay Ahmed Cherkaoui d’avoir été et d’être le Premier Marocain Musulman a faire démarrer les transports communs et d’avoir établi les premières structures locales pour la construction des cars au Maroc respectivement a Bab Ftouh a Marrakech et a El Jadida. 

En premier a Marrakech, Moulay Ahmed Cherkaoui entreprit d’introduire les transports communs qui par la suite se concrétisèrent aussi par l’acquisition et la gestion d’un Garage situé sur la Rue de la Koutoubia a Marrakech [Place Jamaa El Fna] et qui servit pour plusieurs décennies comme lieu de stationnement des cars en partance pour Casablanca et pour Mazagan – El Jadida et d’autres villes marocaines.

Moulay Ahmed Cherkaoui
1930 – 1935, durée du voyage saint parmi les saints et pour les places saintes
Photo du Passeport Marocain de Moulay Ahmed Cherkaoui prenant la mer en bateau Anglais pour:

Moulay Ahmed Cherkaoui – 1930 – 
Photo de Passeport de son Voyage Egypte, le Caire, Jerusalem – Quods, Bagdad, Damas et  Hidjaz

– Alexandria et Port – Said, et Jeddah a travers le Canal de Suez.

Par la suite, en voiture pour Hay Al Maghariba et Al Azhar, le Caire,
– Jeddah, en voiture pour La Mecque, Madina Mounawara, 
– En voiture pour Jérusalem – Takdisse et visite de Bab Maghreb / Mourrakesh,
– En voiture pour Baghdad – Tassaouf a Moulay Abdelkader Jilali.
Son Fils: Moulay Said – Said El Mansour Cherkaoui 2017

Moulay Ahmed Cherkaoui – 1930 –
Photo de Passeport de son Voyage
Egypte, le Caire, Jérusalem – Quods, Bagdad, Damas et  Hidjaz

Ce voyage fut en partie pour l’aller réalisé avec et en compagnie de Moulay Said Bencherki, son meilleur ami et “beau frère” par relation maritale fut son compagnon en Egypte et a la Mecque.

De Jérusalem, cette ville Sainte pour nous tous, mon Père Haj Moulay Ahmed Cherkaoui continua son périple vers les pays de la Grand Syrie de l’Epoque afin de visiter les grandes Ecoles du Soufisme Orientale.

L’un des maillons de l’héritage de la Tarika Cherkawiya fi Tassawouf fut et demeure pour moi, mon propre Père dont voici une rapide ébauche d’une existence qui a respecté les attributs des Cherkawa et cela dans l’espace couvert comme dans la correspondance de la générosité offerte.

Voila une brève introduction d’un des piliers de cette tradition issue d’une Zaouia perdue le plat pays de Tadla et couvrant les pied de l’Atlas et servant de lieu d’un Soufisme “Félin” sans frontières, ni montagnes, ni océans, juste une connexion spirituelle transcendante les limites de l’Être même pour rendre l’invocation du Wahid Ahad un amour infinie sans limite.

Moulay Ahmed Cherkaoui …..pour préserver cet héritage, mon propre fils porte le même prénom et le même nom.


Moulay Ahmed CherkaouiMoulay Said Bencherki –

Modernisateurs de la Valeur Entrepreneuriale de Mazagan


Moulay Said Bencherki, un homme de taille Doukkalais, respecté pour sa force physique et sa force de caractere ainsi que a travers sa réussite comme négociant international des produits d’exportation du port de Mazagan.   Heriya dans son entière destinée commerciale et créneau de création d’emploi et de valeur pour toute la ville de Mazagan / El Jadida était reconnaissante des actions entrepreneuriales tournées vers l’exportation de Moulay Said Bencherki. En retour, ces actions entrepreneuriales de Moulay Said Bencherki facilitaient aux autres commerçants comme entre autres, Serghini, Mesnaoui et Mekouar par exemple, l’accès aux grandes sociétés britanniques et françaises (Marseille, Manchester, Gibraltar…) pour l’importation du sucre, du thé et des ustensiles pour la préparation du thé manufacturés a Manchester (Angleterre) par Richard Wright qui devint le symbole de la haute qualité sous le sobriquet de Rite, tel que le Babor, la Siniya et Berad Rite. 

Moulay Said Bencherki et Moulay Ahmed Cherkaoui n’échangeaient pas seulement entre eux les bonnes choses de la vie quotidienne de qualité, ils étaient liés dans la complicité du respect et de la fraternité sincère a tel point qu’ils décidèrent que leur prochain fils sera respectivement le porteur de leur prénom.

De ce fait, Moulay Ahmed Bencherki porte actuellement depuis sa naissance le nom de mon Père tel que Sidi Ahmed Bencherki, alors que de mon cote je portes le nom et le surnom de son Père Moulay Said, effectivement tous les jdidis qui me connaissent de prés et qui m’ont vit grandir parmi eux, y compris mes co-equipiers dans les differentes disciplines sportives m’appellent Moulay Said. En fait, dans toute la ville de Mazagan-El Jadida, il existait juste une autre personne de grand renom dans l’histoire du football et du Diffaa Hassani Jadidi et du Rachad Club d’El Jadida qui portait avant ma naissance ce même prénom et la je parles ici de Moulay Said Hamri.   

Ceci montre a quel point Moulay Said Bencherki était apprécié dans les milieux des affaires comme dans le quartier qui nous rassemblait tous, le quartier Sfa – Derb Berkaoui.

De ce fait, un lien profond et serré existait entre Moulay Said Bencherki et Moulay Ahmed Cherkaoui qui fut tellement authentique dans la sincérité, que lors de ma naissance, Moulay Said Bencherki apporta un mouton et me donna le nom de Said avec le surnom de Moulay Said.   Mon Père ajouta El Mansour comme symbole de la lutte qui prenait place et etait en cours pour l’indépendance du Maroc.

★ Ouled Mourrakouch – Marrakech★
★ Moulay Ahmed Cherkaoui ★ Ouled Bahja ★
★ Entrepreneur Pionnier du Maroc et Rajoul d’El Jadida de Cœur, Doukkali et Amazigh par Alliance Familiale ★

L’autre référence fut l’hommage au Sultan Ahmed El Mansour, le phare éclairant la dynastie des Saadiens d’origine Amazigh et Berbère comme fut la Mère de mon Père, Lalla Awiche bent Bouziane de Hawamate de l’un des 7 Saints de la Ville de Marrakech, en l’occurrence Abdellah el Ghazouani connu sous le surnom de “Moul El Ksour,” le fondateur de la Zaouïa dans le quartier “d’El Ksour”, décédé en 1528 non loin du quartier qui servait de forteresse pour la dynastie des Saadiens appelée la Kasbah et ou sont enterrés effectivement les Mlouks [les tombeaux des Rois] Saadiens.

Lire plus dans ce lien:
https://en.wikipedia.org/wiki/Abdallah_al-Ghazwani

Abdellah el Ghazouani connu sous le surnom de “Moul El Ksour,”

Ouled Mourrakouch – Moulay Ahmed Cherkaoui – Ouled Bahja
Rajoul d’El Jadida de Cœur, Doukkali et Amazigh par Alliance Familiale

Mon Père Moulay Ahmed Cherkaoui est né a Derb Hentata, Moul Kssour, le lieu ou commença les premieres constructions de la Ville de Marrakech, juste sous l’ombre de la Grande Koutoubia et en face de l’entrée de Sidi Abdelaziz, Massine et le centre commercial de la vraie et première Médina de Marrakech, a savoir en premier Jamaa El Fna, Bab Ftouh et Samarine.  On ne peut être localisé plus que cela dans le noyau central de la Médina Ancienne de Marrakech.

Moulay Ahmed Ben Haj Madani Cherkaoui, a part Laghzaoui, il fut le premier entrepreneur dans les transports communs et dans d’autres correspondants et complémentaires secteurs. Un nationaliste marocain et un contributeur dans la dissémination du savoir et de l’éducation en faveur de la création d’une avant-garde souche dirigeante issue des couches populaires et cela avant l’heure de l’indépendance du Maroc.

Moulay Ahmed demeure un pionnier ayant une vision constructive et “dévelopementaliste” cherchant a promouvoir le progrès des transports et la construction de voies ferroviaires liaisonnant El Jadida a Casablanca et même Marrakech et d’autres villes limitrophes comme des bases d’infrastructures pour l’émancipation des enclaves et pour faciliter l’intégration régionale pour briser le carcan imposé par la politique sélective des autorités du Protectorat Français qui favorisaient certaines villes intérieures et leur desserte avec une poignée de villes situées sur la façade maritime.

Les autres attributs et contributions de Moulay Ahmed Cherkaoui dans la réduction de la pauvreté et par les aides considérables qu’il avait déployé pour limiter la propagation et les destructions des vies humaines par les maladies contagieuses ayant affectées dans le milieu des années quarante des pans entiers de la population régionale ainsi que ses propres financements des membres du mouvement national d’indépendance du Maroc ne peuvent qu’être cités dans des volumes plus dense que l’espace de cette page. Les ramifications de tous les engagements régionaux et nationaux et même internationaux (Egypte, Palestine, Iraq et la Mecque) peuvent faire a eux seul faire l’objet d’un autre livre.

En effet, Moulay Ahmed Cherkaoui a également développé un réseau qui s’étend du Maroc à l’Irak a travers ses rencontres et ses contacts directs avec les étudiants marocains vivant en Egypte, en Palestine, en Irak et a La Mecque, et cela pour le but de développer une prise de conscience et des ramifications locales pour le soutien de la question de l’indépendance nationale.

Biceclita crobatica et les Cars de Moulay Ahmed Cherkaoui et Abdessalam Chekouri dans le Centre de Jamma Al Fanana Marrakech, Maroc.

Mon Père fit rouler les Motocycles, les Voitures et les Cars sur les pistes et les routes de tout le Maroc depuis le début des années 1920 et moi depuis 1962 j’ai fait rouler la Mécanique du Corps sur tous les terrains du Maroc et de ce monde.

Biceclita Crobatica and the Buses of Moulay Ahmed Cherkaoui and Abdessalam Chekouri in the Center of Jamaa Al Fanana Marrakech Express, Morocco

NOTE DE L’AUTEUR:

J’ai élaboré un second article complémentaire de celui-ci sur Moulay Ahmed Cherkaoui, intitulé:

Le Fondateur de la Lignée des Cherkaoui au Maroc Sidi Mhamed Cherki [Boujad]

Moulay Ahmed Cherkaoui appartient a la partie la plus révolutionnaire parmi les Cherkaoui, puisque tous les Cherkawa de Marakech sont des descendants directs de ceux exilés par le Souverain a Marrakech vu leur affiliation avec les mouvements de revendication et de protestation contre les abus des représentants locaux du pouvoir.  Ce fait historique avait donc été la raison principale de la présence a Marrakech de tout le coté de ma Famille paternelle et donc pour des siècles, ces Cherkaoui de la Révolte furent des natifs et des résidents de Marrakech et cela jusqu’à ce jour.  Ce trait de caractère avait accompagné plusieurs Cherkaoui dans l’identification de leurs personnalités dans le rejet de l’abus et de l’absurde de la négligence sociale.  

La conscience de la présence de  tels manquements au devoir de faire du bien, le déracinement de leur terroir ancestral et la distance avec les lieux de l’enterrement de leurs ancêtres et son espace spirituel imposèrent a plusieurs  hommes et femmes Cherkaoui de Marrakech d’œuvrer pour la création de conditions conductives au partage et l’extension du bien pour le peuple qui est leur.   Cette qualité de vouloir trouver la lumière dans l’obscurité des actions destructives des autres est une des caractéristiques fondamentales du Soufisme de la Zawiya Cherkawiya.  

Mon Père Moulay Ahmed Cherkaoui était pleinement consciencieux et porteur de tels emblèmes, symboles et croyances qu’il avait traduit en actions autour de lui et cela pour les autres, pour des inconnue (es) et même des étrangers partout ou son pied foulait le sol tant au Maroc que dans les autres pays.

En effet, tout le temps, il me répétait cette expression:

“Faker fi Kheir, Amel Kheir, Wa Afaal Kheir wa Saadatek ya Faael al Kheir”

Aussi, il composa mon prénom de Said El Mansour et cela pour une seule et unique raison qui est directement distillée par sa haute croyance dans le Devenir de la Nation Marocaine.  Un autre aspect du caractère visionnaire de mon Père Moulay Ahmed Cherkaoui.   


Said El Mansour Cherkaoui – June 2, 2014 

Moulay Ahmed Ben Haj Madani Cherkaoui, a part Laghzaoui, il fut le premier entrepreneur dans les transports et dans d’autres correspondants et complémentaires secteurs. Un nationaliste marocain et un contributeur dans la dissémination du savoir et de l’éducation en faveur de la création d’une avant-garde dirigeante issue des couches populaires et cela avant l’heure.

Moulay Ahmed demeure un pionnier ayant une vision constructive et “dévelopementaliste” cherchant a promouvoir le progrès des transports et la construction de voies ferroviaires reliant El Jadida à Marrakech et d’autres villes limitrophes comme des bases d’infrastructures pour l’émancipation des enclaves et pour faciliter l’intégration régionale pour briser le carcan imposé par la politique sélective des autorités Françaises une division régionale basée sur des besoins de contrôle stratégique militaire et d’extraction et d’exportation des produits autochtones favorisant ainsi certaines villes et leur desserte avec quelques ports et les villes adjacentes situées sur la façade maritime.

Les autres attributs et contributions de Moulay Ahmed Cherkaoui concernaient entre autres la réduction de la pauvreté ayant été causées par l’appropriation des terres tribales par les colons et l’exode rurale conséquente. Moulay Ahmed avait aussi consenti et dirigé des aides considérables qu’il a avait déployé pour limiter la propagation et les destructions des vies humaines par les maladies contagieuses ayant affectées dans le milieu des années quarante des pans entiers de la population régionale des Doukkala et Abda. Il préconisa l’adoption des enfants de familles touchées et vulnérables a ces fléaux. Moulay Ahmed Cherkaoui avait aussi orienté de son propre gré et sans que lui demande ses propres directs et indirects financements des membres du mouvement national d’indépendance du Maroc.

A la fin des années trente, Moulay Ahmed Cherkaoui avait dédié auparavant une partie de ses garages pour la localisation et l’emplacement d’une Medersa d’apprentissage de l’Arabe Classique et du Coran. Il fut venir un Fakih/Taleb Si Abbas de la région de Doukkala et lui donna une maison pour qu’il puisse instruire ses enfants et les enfants de son voisinage et de tous les quartiers environnants.

L’utilisation d’une large partie de son propre patrimoine foncier et cela tout en procurant le financement de ses propres fonds pour la construction d’une Ecole pouvant servir à l’éducation des enfants et aussi pour les campagnes alphabétisation des adultes et surtout des femmes. En effet, vu le déferlement des populations des régions rurales sur Mazagan, Moulay Ahmed Cherkaoui décida de lancer un chantier pour la construction d’une Ecole primaire et secondaire qu’il désigna par Hassaniya en célébration de Moulay Hassan Alaoui qui était encore un Prince Héritier Adolescent. Cette Ecole existe encore de nos jours dans la même rue ou avant il s’était fait déjà construire sa demeure et qui nous appartient toujours.

Il reste beaucoup à citer des œuvres de Moulay Ahmed Cherkaoui dont l’étendue ne peut être citée que dans des volumes plus denses que l’espace de cette page.

En deçà de tout cela, Moulay Ahmed Cherkaoui a également développé un réseau qui s’étend du Maroc à l’Irak a travers ses rencontres et ses contacts directs avec les étudiants marocains vivant en Egypte, en Palestine, en Irak et a La Mecque, et cela pour le but de développer une prise de conscience et des ramifications locales pour le soutien de la question de l’indépendance nationale.

mohamed ben toumi
​Président directeur général chez holding services

لما تولى الحجاج ابن يوسف الثقفي شؤون العراق، أمر مرؤوسه أن يطوف بالليل، فمن وجده بعد العشاء ضرب عنقه، فطاف ليلة فوجد ثلاثة صبيان فأحاط بهم وسألهم: من أنتم، حتى خالفتم أوامر الحجاج؟

فقال الأول: أنا ابن الذي دانت الرقاب له..مابين مخزومها وهاشمها تأتي إليه الرقاب صاغرة..يأخذ من مالها ومن دمها فأمسك عن قتله، وقال لعله من أقارب الأمير.

وقال الثاني: أنا ابن الذي لا ينزل الدهر قدره..وإن نزلت يوماً فسوف تعود ترى الناس أفواجاً إلى ضوء ناره

.فمنهم قيام حولها وقعود فتأخر عن قتله وقال: لعله من أشراف العرب.

وقال الثالث: أنا ابن الذي خاض الصفوف بعزمه..وقوّمها بالسيف حتى استقامت ركاباه لا تنفك رجلاه عنهما..إذا الخيل في يوم الكريهة ولّت فترك قتله

وقال: لعله من شجعان العرب.

فلما أصبح رفع أمرهم إلى الحجاج، فأحضرهم وكشف عن حالهم،فإذا الأول ابن حجام، والثاني ابن الخباز، والثالث ابن حائك. فتعجب الحجاج من فصاحتهم، وقال لجلسائه: علّموا أولادكم الأدب، فلولافصاحتهم لضربت أعناقهم، ثم أطلقهم وأنشد: كن إبن من شئت واكتسب أدباً…يغنيك محموده عن النسب

​ إن الفتى من يقول هاأنذا…ليس الفتى من يقول كان أبي


Demande de Justice et de Réinstallation de nos Biens Spoliés par les Vestiges du Colonialisme au Maroc:


Demande de Justice et de Réinstallation de nos Biens Spoliés par les Vestiges du Colonialisme au Maroc:

En Mémoire a notre Amour de l’Indépendance du Maroc

Transports Cherkaoui: L’Histoire des Transports a Mazagan c’est l’Histoire des Transports Cherkaoui – C’est aussi l’Histoire des Transports Publics Interurbains au Maroc

Premier Musulman Constructeur Industriel d’Autocars et  Transporteur en Commun au Maroc entre 1920 – 1948, plus tard a travers des donations aux membres de sa proche famille y compris son fils adoptif, Feu Hbibi Mustapha Raiss.


Mon Prénom et mon Nom sont: Said El Mansour Cherkaoui
Mes deux Filles s’appellent:  Habiba Ait Youssi Cherkaoui et Bouteina Ait Youssi Cherkaoui. Mon Fils s’appelle: Moulay Ahmed Ait Youssi Cherkaoui 
Mon Prénom est Said El Mansour et je suis né en 1950 et fils de Habiba Ait Youssi Taleb Hmad (Confederation et Nation Amazigh des Ait Youssi) et de Moulay Ahmed Cherkaoui (Cherkawa de Marrakech et Zawiya Cherkaoui, Boujad)

Mon prénom et sa composition de Said et El Mansour furent choisis avec raison et avec un but précis par mon Père Moulay Ahmed Cherkaoui qui sont  l’Indépendance de notre Royaume du Maroc  Moulay Ahmed Cherkaoui voulait que ces deux qualificatifs deviennent la designation de notre Patrie Nationale construite sur
Bonheur = Saad = Said   Victoire = Nassr = El Mansour 

Moulay Ahmed Cherkaoui avait toujours donné les prénoms de mes Frères et mes Sœurs avec une intention et une métaphore précises au delà de la désignation propre mais comme une identité culturelle, politique et spirituelle qui désigne et concerne le Maroc et ses particularités historiques.  

Moulay Ahmed Cherkaoui avait même établi des liens au delà de nos frontières avec les esprits qui voulaient l’indépendance du Maroc et cela même au Caire en Egypte, où il s’est rendit en 1930.


★ Moulay Ahmed Cherkaoui est un Nationaliste de l’intérieur comme de l’extérieur jusqu’à son départ éternel en 1978 ★
Mon Père Moulay Ahmed Cherkaoui, celui qui œuvra toute sa vie adulte directement pour l’Indépendance du Maroc tant sur le plan social, économique que éducationnel et familial envers la nation marocaine.

Moulay Ahmed Cherkaoui contribua directement avec son argent et ses biens immobiliers dans le rehaussement et l’avancement de la cause de l’indépendance du Maroc et cela par plusieurs actions directes et secrètes soit a El Jadida, a Marrakech, a Fes et a Casablanca.


Cette flamme de l’indépendance du Maroc inspira mon défunt Frère Si Driss de joindre des groupes secrets de la lutte pour l’indépendance, notamment a travers en premier les Kechafas et le mouvement des Scouts qui servaient de liaison pour la formation des esprits des jeunes indépendantistes. Les actions secrètes pour l’indépendance de mon Frère Si Driss lui coûteront a la fin de la decennie de 1940 plus que 2 ans d’emprisonnement et de travaux forcés dans la construction des routes autour d’Ifrane sous la neige.   

Durant l’Administration du Protectorat Français au Maroc par le Général Alphonse Juin de mai 1947 à juillet 1951, Moulay Ahmed Cherkaoui subit toutes les vexations possibles avec même un emprisonnement a Marrakech (Glaoui fut le Pacha avec son Chancelier Haj Idar) et des accusations de toute sortes préfabriquées par les acolytes et les collaborateurs de l’Administration Coloniale.

   
A Marrakech, Moulay Ahmed Cherkaoui finançait et octroyait des fonds et la logistique de transport pour les membres de l’organisation de la Main Noire, la vraie qui luttaient clandestinement pour une authentique indépendance du Maroc avant qu’elle ne sombra dans les déchirements internes lorsque ses attentats commencèrent a virer et a viser d’une façon inconsistante avec les objectifs de l’indépendance nationale. Selon, mon Père, cette organisation en principe militante pour l’indépendance, fut par la suite manipulée pour en faire un outil de zizanie et d’enrichissement qui oblitèrent l’organisation de l’intérieur notamment par des déchirements dans le mouvement de l’indépendance nationale.


​La Main Noire commença ainsi a liquider tout ce qui leur paraît être des collaborateurs ou des soutiens directs de la présence coloniale au Maroc et même ceux qui luttaient contre cette liaison avec l’Extrême Droite formée par des Colons Jaloux de leurs intérêts au Maroc.  Une grande partie es Colons terriens et entrepreneurs voulait a tout prix maintenir leur présence exploitante des vestiges du Protectorat malgré que la France a subit les contrecoups de la domination nazie.


​Notre cousin directe, un Cherkaoui de la Branche de Sidi M’hamed et Moulay Abdessalam, connu sous le nom de Bayoud a Marrakech fut une victime directe de ces luttes intestines au sein de l’organisation de la Main Noire.  

Nos propriétés soit a Marrakech ou a El Jadida et même a Casablanca, tel que les bureaux de ventes de tickets de transportation furent souvent les lieux de rencontres et de réunions des chefs de file des résistants dans ces villes.

Moulay Ahmed Cherkaoui a ses propres frais, utilisaient ses voitures et cars de transport pour faire venir de Fès, de Marrakech, de Rabat et de Casablanca les familles des résistants et des nationalistes emprisonnés a la Prison Agricole de Ader dans la banlieue d’El Jadida.   Mon Père et ma Mère offraient aussi le gîte, l’habillement et l’alimentation a ces familles et a leurs époux emprisonnés dans cette prison. Ainsi, plusieurs membres du Premier Gouvernement Marocain sous Mohammed V sont passés et ont bénéficié du support direct et de l’hospitalité de Moulay Ahmed Cherkaoui et de Habiba Taleb Hmad Ait Youssi.  Moulay Ahmed Cherkaoui fut puni par l’Administration Coloniale pour ses affiliations, ses efforts et ses réalisations et pour avoir aussi un Fils luttant directement pour l’indépendance en lui prenant la plus grande partie de ses biens, les agréments de transports toutes directions

Lorsqu’on demandait a notre Père pourquoi que souvent il s’habillait avec le tarbouch watani et la djellaba, une veste, une chemise et la cravate [le style de Sid Mohammed V] :
“Moulay Ahmed Cherkaoui répondait toujours: 
“J’emmène avec moi Sidi Mohammed V (Rahimahou Allah) partout ou je vais.”

Le jour de son départ pour la Mecque, il ajouta ceci:
“Je vais rendre Visite a Sidi Mohammed (SALa Allahou alihe Wa Salam), on est des Marocains et suiveurs de Mohammed partout ou on va”
​Légende de la photo: Photo Prise par Si Ahmed Bouafi, Rahimahou Allah, Époux de ma Soeur Lalla Khadija Cherkaoui
Appareil de photo: Voigtlander
​Cette photo de mon Père Moulay Ahmed Cherkaoui habillé comme Sidi Mohammed V fut prise a l’Aéroport Mohammed V a Casablanca en 1970 lors du voyage de ma Mère et mon Père vers la Mecque, via Alger et Tunis. Feu Roi Mohamed V et Rabbi Messas au Maroc,

Notre Maison était décorée de portraits géants de Mohammed V, et mon Père tenait toujours a s’habiller dans les grandes occasions comme dans ses voyages a l’Étranger comme s’habillait Mohammed V.  Une des ses photos dans l’aéroport Mohamed V de Nouasser et cela lors de son départ pour la Mecque en compagnie de ma Mère, il fut effectivement habillé comme Mohamed V:

Elegance Marocaine, Habitude Culturelle ou bien Fierté Nationaliste?

Moulay Ahmed Cherkaoui est tout cela en plus qu’il se sentait toujours qu’il représentait un esprit Royal et Souverain dans le sens Chérifien et Chérif du terme.


Lorsqu’on demandait a notre Père pourquoi, il s’habillait de la sorte vu qu’il prenait l’avion:

Moulay Ahmed Cherkaoui répondait toujours: “J’emmène avec moi Sidi Mohammed V (Rahimahou Allah) pour aller rendre Visite a Sidi Mohammed (SALa Allahou alihe Wa Salam), on est des Marocains et suiveurs de Mohammed partout ou on va”

​Au nom de Moulay Ahmed Cherkaoui et de Habiba Taleb Hmad et ses enfants et leurs descendants, nous demandons que Justice doit être faite et rétablie pour corriger les abus et les spoliations Moulay Ahmed Cherkaoui a subi de la part de l’Administration Coloniale au Maroc et nous demandons le retour de ses agréments a ses héritiers légitimes.

Said El Mansour Cherkaoui Fils de Moulay Ahmed Cherkaoui et de Habiba Taleb Hmad

Oakland Californie USA le 24 / 5 /2017

Notre Père Moulay Ahmed Cherkaoui, 

مولاي أحمد الشرقاوي 

اللهمّ يمّن كتابه، ويسّر حسابه، وثقّل بالحسنات ميزانه، وثبّت على الصّراط أقدامه، وأسكنه في أعلى الجنّات، بجوار حبيبك ومصطفاك 
صلّى الله عليه وسلم.

اللهم ارحمه واجعل قبره روض من رياض الجنة

Moulay Said Cherkaoui, Abdellah Taleb Hmad Lyoussi, mon Oncle et le Père de Khalid Lyoussi Journal — at Aéroport Mohammed V – Nouasseur, Casablanca, Morocco.A travers ces principes directeurs, les activités entrepreneuriales de Moulay Ahmed Cherkaoui furent multiples et diversifiées dans leur contenu comme dans leurs devenir tout en ayant une finalité de bien être de construction d’un environnement harmonieux de partage du bien.

L’une des premières fut et reste la particularité de Moulay Ahmed Cherkaoui d’avoir été et d’être le Premier Marocain Musulman a faire démarrer les transports communs et d’avoir établi les premières structures locales pour la construction des cars au Maroc respectivement a Bab Ftouh et a El Jadida. 

En premier a Marrakech, Moulay Ahmed Cherkaoui entreprit d’introduire les transports communs qui par la suite se concrétisèrent aussi par l’acquisition et la gestion d’un Garage situé sur la Rue de la Koutoubia a Marrakech [Place Jamaa El Fna] et qui servit pour plusieurs décennies comme lieu de stationnement des cars en partance pour Casablanca et pour Mazagan – El Jadida et d’autres villes marocaines.

Par la suite, je vais publier plus sur la contribution de cet Homme dans la prospérité de Marrakech et d’El Jadida et même de Casablanca et d’autres régions et confins en partant de Mazagan – El Jadida et des Doukkala comme bases d’opérations et cela durant son temps et ses activités nationalistes et sociales correspondantes.

En effet, Moulay Ahmed Cherkaoui était aussi un participant et un mécène au sein des groupes de résistance a Marrakech et a El Jadida. 

Parmi les réalisations de notre Père Moulay Ahmed fut effectivement la matérialisation de son désir de préparer une nouvelle génération de marocains indépendants a tous les niveaux et en premier a celui du savoir, de la connaissance et de l’Éducation.

Pour cette raison, Moulay Ahmed Cherkaoui construisit sur son propre terrain et avec ses propres fonds financiers l’Ecole Hassania dans notre propre quartier de Naissance a El Jadida et qui est encore en plein essor jusqu’à nos jours. 

En tant que sa propre progéniture et sa mémoire vivante présente, je ne peux que saluer une telle vision qui défia le temps et demeure actuellement et a ce jour, une validité de la pensée concernant un réel, robuste et authentique développement des ressources humaines de notre ville, notre région et du Maroc.  Plusieurs personnalités littéraires, politiques et sociales de Mazagan – El Jadida et  Des Doukkala empruntèrent le parcours de cette Ecole Hassania et réussirent a faire valoir leurs capacités et leurs potentiels intellectuels.

Ceci dit et pour l’instant, je me contente de vous livrer ce bref aperçu sur mon Illustre Père Moulay Ahmed Cherkaoui et cela sous la forme présente. 

Que Allah ya Rham Walidaina Ajmaeen wa man Sabakana mina Mouaminine Salihine, Ameen ya Rab Alameen.

Picture

Bureau de la CTM – Mazagan – Face au Port et de l’autre coté de la Gare Routière et des Bureaux de Transports CherkaouiJe connais très bien cette place, j’ai travaillé dans les cars de mon Père Transports Cherkaoui toutes Directions.

C’est mon Père Moulay Ahmed Cherkaoui qui a initié la construction de cette gare routière qu’il voulait être a coté de la CTM. 

Pour preuve que mon Père construisit cette Gare, les 3 premiers bureaux dans cette Gare qui furent construit les premiers étaient gérées par mon Père et c’est là ou effectivement stationnaient nos cars et cela jusqu’à la fin des années cinquante avec Bouchaib Askri qui vendaient nos billets pour le voyage et les deux premiers bureaux jusqu’au déménagement a la nouvelle gare du terrain de Ouled Chentoufiya.


Transports Cherkaoui
Premier Musulman Marocain Constructeur Industriel d’Autocars
Premier Musulman Marocain Transporteur en Commun Toutes Direction au Maroc entre 1920-1948

Périple avec Mon Père Moulay Ahmed Cherkaoui  

Mon Père lors d’une visite – Ziyara que nous avions entrepris a Moulay Abdessalam Ben Mchich – que plus tard j’ai compris pourquoi cette visite dans les fins fonds de la foret des montagnes de Jbala ou aucune route ne menait au sanctuaire. Nous avons marché toute une journée et a ce moment Guardia Civil était encore présente comme symbole de l’Espagne dans le nord. Nous avions parcouru le Nord avec une Quatre Chevaux Renault avec le moteur derrière. C’etait une Cadillac pour moi ou une miniature Royce Rolls.

Des années après, j’ai effectivement saisi pleinement la raison de ce pèlerinage, puisque Moulay Abdessalam Ben Mchich était un disciple de la Tarika Tasaouf des Cherkawa – et très tôt le matin, une température glaciale, nous étions assis sur le sol couvert de plaques de liège et devant nous une balise de 4 coins érigée avec des pierres des montagnes environnantes, nullement taillées mais seulement choisies en fonction de la plateure de leur forme et posées les unes sur les autres enclavant ainsi un grand arbre de liégé et au milieu, un orifice faisant fonction de fenêtre pour voir le dedans de cette tour colossale, intrigante par la solidité et l’équilibre par ses pierres rocheuses disparates.

Mon Père m’expliqua que les descendants de Moulay Abdessalam Ben Mchich avaient essayé plusieurs fois de bâtir un Mausolée mais chaque fois avant de le terminer, tout l’édifice s’écroulait la nuit et que cet arbre remonta au milieu de la tombe comme une réponse a la surface pour effectivement les empêcher de recommencer la construction. En fait, mon Père précisait que Moulay Abdessalam Ben Mchich avait maintes fois durant sa vie conseillé a ses disciples et héritiers de ne point lui construire un Mausolée mais de le couvrir avec ce qui l’avait accompagné dans ses méditations et prières. Son tombeau était effectivement perché sur une cime d’une des montagnes et avait une vue panoramique sur le reste des chaines environnantes.

Une vue seule l’esprit peut mesurer l’origine et la béatitude grandiose d’une telle construction naturelle qui fournissait un espace d’acceptation du droit divin sur le matériel éphémère. Dans ce couloirs montagneux, l’humble s’adressait a son Dieu et trouvait son chemin de sérénité Soufi des Cherkawa.

Dans cette solitude voulue l’amour du Divin était la finalité de toute l’existence.

Dans cette contemplation de la nature environnante, Moulay Abdessalam Ben Mchich trouvait refuge pour conduire ses prières et de son rejet de toute célébration qui devrait être simplement réservée au tout puissant et au delà de son propre territoire existentiel en tant qu’attachement direct et éternel du Rouh Soufiya.

Cette fenêtre avait un fer forgé qui ressemblait les grandes bâtisses des châteaux du Moyen Age. Mon Père assit a mes cotés et tous les deux en tailleur droit dans la posture par respect et figés par le froid glacial et par l’imposante présence de l’esprit de Moulay Abdessalam ben Mchich. Dans cette révérence spirituelle, mon Père continuait de me demander a voix très basse me disant:

«Wlidi, regarde dans la lucarne-fenêtre, est ce que tu vois quelque chose ? »

je lui répondis tout le temps, oui, un arbre de chêne liège, une réponse candide d’un enfant sage et respectueux de son Père et de l’entourage paisible. Aucun enfant n’était autour, seuls les rochers et les pointes saillantes des chênes et des montagnes qui tissaient dans l’horizon bleu clair l’image d’une continuation des dents d’une scie rocheuse et verdoyante.

Mon Père s’était penché vers moi et de plus prés et d’une voix basse, claire et cinglante dans son contenu me chuchota dans l’oreille :

« Regarde bien a travers les barreaux de cette fenêtre, regarde bien, il y a un Lion dedans. »

J’ai sursauté sur ma place mais mon Père me conforta et me disait que c’était la projection de ce Grand Homme Soufi.

En fait, ce fut aussi une salutation d’un disciple des Cherkaoui qui voulait marquer notre visite des Cimes de ces Montagnes d’une présence majestueuse et qui saluait mon Père et son Fils comme les descendants de ses maîtres et voulait ainsi préserver la lignée dans la pensée comme dans la mémoire paternelle et commune entre Moulay Abdessalam Ben Mchich et Sidi Mhamed Cherki a travers notre présence.

Nous étions les invités d’un Lion qui en fait, pour moi, en tant qu’invité de mon Père je considérais cette présence comme une bénédiction du Vrai Lion que c’était Mon Père qui reflétait son image dans le Oukouf of Sadate.

La nuit avant une autre révélation dans le feu fut aussi des nôtres. Une autre fois, je raconterais les détails.

Depuis ce temps et pour des années a venir avant de traverser les mers, je pouvais réduire la tension du feu sur le corps et plusieurs fois j’ai accompli un tel apaisement pour les cousins et les cousines de Marrakech.

Que Dieu nous garde dans le droit chemin de la Baraka de nos aïeuls et nos ancêtres.

Moulay Abdessalam Ben Mchiche et Abdessalam Cherkaoui: Il faut ajouter a ceci que Mon Frère fut nommé Abdessalam with le surnom de Azhar par Mon Pere en référence a Moulay Abdessalam Ben Mchich qui fut aussi un disciple de la Zawiya Soufiya des Cherkawa et le nom de Abdessalam Cherkaoui doit aussi provenir d’une telle affiliation et identification de tout les Cherkaoui. Rahima Allah Mawtana Sabikine.

Haj Moulay Ahmed Ben Madani Cherkaoui, Rahimahou Allah Wa Taghamadahou bi Rahmatih Né en 1896 a Marrakech – Tarahama wa Taghata bi Rahmati Allah en 1978 a Mazagan – El Jadida

A peek into Transports Cherkaoui’s creative nest that was located 
in Mazagan – El Jadida – Morocco


ECOLE D’APPRENTISSAGE CHEZ LES Transports Cherkaoui


Moulay Ahmed Cherkaoui avait aussi formé sous sa direction une grande pléiade de constructeurs de carrosserie a Mazagan y compris Mimoun, Belfakir Moussa et son Frère, Ahmed Maalem Bouchaib, Maalem Bouchaib Chorfi, Maalem Larbi Cicklisse Melhaoui, Rais, Negache, Boucherit, Rahali et son maître d’oeuvre et plein d’autres.

ÉDIFICATION de la Carlingue:
​Un Art de l’Assemblage Fait Main

Ici des peintres sont les maîtres d’oeuvre, chez Transports Cherkaoui, c’était les Dessinateurs, les Menuisiers, les Ferronniers, les Peintres, les Mécaniciens et les Apprentis ouvriers qui étaient les Maîtres d’Oeuvre dans la mise en plan, la mise en place et la finition de l’autocar.

Les Panhard de Moulay Ahmed Cherkaoui, tout ce qui manquait ici
Bache pour les fenêtres

Une plus haute galerie pour le porte bagage

Derrière ces autocars avaient seulement une seule porte par laquelle accède le graisseur ou bien par laquelle pénètre le graisseur en passant de l’échelle, puisque des fois, il restait perché sur le porte bagage arrangeant le filet alors que l’autocar roulait sur la voie.

La porte derrière pour le Grissssonnne – Miloude

Pas de porte pliante comme ici, une porte a poignée et clé 
Après cela, il ne reste qu’a dire En afa, en Avant

Brief Summary on the Bio of Moulay Ahmed Cherkaoui

Moulay Ahmed Cherkaoui that happened to be my Wonderful Father used to own Cabanas on the beach that he rented to the Beach-goers-Estivants during the whole year. 

Later on, my Father – Moulay Ahmed Cherkaoui as the First Moroccan Entrepreneur in the Bus intercity transportation business – long-distance passenger bus services – acquired in the late sixties a Cafe, Hotel and Restaurant in Marrakech, his birthplace.  In fact, it is in Marrakech where he launched initially in early 1920’s his first bus venture.  He entered the Medina of Marrakech with 10 buses and parked them near the Mosque of Bab Ftouh on the side of the Great Place of Jamaa El Fna to let the Marrakechis – his co-city habitants to see and used his buses and not to travel any more with Caravan and mules.  He wanted to modernize and he did the Moroccan means and resources of public transportation.

In fact, on the left side of the same place of Jamaa El Fna at the City of Marrakech, the Cherkaoui Family still owns a space that my Father had used as permanent Garage for his buses and all the buses that connect Marrakech to Mazagan in round-trip.

At Marrakech, I learned how to manage bus transportation operations and hospitality business services.  My Father was a complete Encyclopedia of business management in terms of synergistic, horizontal and vertical integration of business development and customer relationship retention before even the concept was taught in the western business schools.  

Without any sense of nostalgia or exaggeration or even memory deviation, this kind of innovation brought by my Father Moulay Ahmed Cherkaoui to the Entrepreneurial History and the Social Evolution of Morocco is just the tip of the iceberg.Première Entreprise Musulmane de Construction d’Autocars au Maroc – 1920-1948


Le Premier Constructeur d’Autocars a Mazagan comme entreprise privée musulmane fut l’oeuvre de Moulay Ahmed Cherkaoui, il importait de France directement des chassis.

Ces Chassis de la Maison Panhard, Minerva, Berliet arrivaient a Casablanca – Port par bateau avec juste le volant un siege temporaire du chauffeur, les ailes, les feux et les phares de devant situes sur le devant du moteur, les ailes de devant ou on pouvait mettre un pneu de chaque coté des pneus de secours, la boite de vitesse, le frein a main, l’axe et le pont arrière, les pare-chocs devant et derrière wa Salate ala nabi.  

Tout le reste c’était fabriqué Maison dans nos Garages a Derb Berkaoui et avant cela au niveau ce que l’on appelait Kamra a la sortie de Mazagan sur la route de Marrakech la c’était la première zone industrielle,  a la limite des Heriya de la famille Bencherki surtout Moulay Said Bencherki le Père de Ahmed Bencherki.

Moulay Ahmed Cherkaoui avait aussi formé sous sa direction une grande pléiade de constructeurs de carrosserie a Mazagan y compris Mimoun, Belfakir Moussa, Maalem Bouchaib, Maalem Bouchaib Chorfi, Maalem Larbi Cicklisse Melhaoui, Negache Bouchaib Frère de Ouled Rahal et Zniber, Boucherit, Rahali et son maître d’oeuvre et plein d’autres.

De même, tous ceux qui voulaient faire un metier de Chauffeur d’autocar  devrait venir chez Moulay Ahmed Cherkaoui pour l’apprentissage non seulement de la conduite mais surtout la mécanique puisque le dépannage sur la route  cela n’existait pas.  Il fallait réparer sur la route sinon pas d’arrivée.

Alors les Transports Cherkaoui combinaient le Modelage, la construction des Autocars, la Carrosserie, la production des pièces d’Echanges, la Menuiserie, la Peinture, la Mécanique Générale et l’apprentissage Auto-Ecole pour autocars et Camions.

C’est cette capacité de Moulay Ahmed Cherkaoui d’offrir une  telle intégration verticale  et horizontale  de  services et en aval et en amont au niveau de la production industrielle en parallèle aux opérations de transports des voyageurs qui avaient permit une continuelle innovation technique de l’époque au sein de ses initiatives comme elles ont rendu mon Père le Pionnier Marocain Musulman dans les domaines de la Construction Automobile dés la naissance des Transports  Publiques inter-villes au Maroc. 

Tout cela se passait des le milieu des années 1920 puisque notre maison actuelle avec les anciens garages elle date du milieu des 1920 – début de 1930 la date ou elle fut construite par mon Père et elle existe toujours au  Hamouwamate Sfa, Saniate / Derb Berkaoui.


Position du Pneu de Secours et les Portes d’AccèsPorte-Bagage

Les Pneus de Secours sur les Flancs, une référence de ma Mémoire sur le Travail de mon Père Moulay Ahmed Cherkaoui – Transports Cherkaoui – Mazagan

La différence avec les autocars construit par mon Père étaient au debut mis devant du coté des ailes pour permettre d’avoir deux portes, une de chaque cote de l’autocar.

L’autre alternative et bien plus tard, le pneu de secours fut mis sous le car du coté de l’échelle ou bien sur la face de derrière juste a cote de l’échelle qui mène au porte bagage.

Histoire des Transports a Mazagan, 
c’est l’Histoire des Transports Cherkaoui
l’Histoire des Transports Publics Interurbains au Maroc


Mon Père Moulay Ahmed Cherkaoui est arrivé a Mazagan en 1920 avec des cars qu’il avait a Marrakech, il possédait a cette époque plus que 10 agréments. Il obligea les autorités de Mazagan en ce temps et avec son propre capital aussi, de le laisser construire derrière le port, la première gare routière officielle a Mazagan.

En premier et avant la construction de cette gare, les Cars de mon Père stationnaient devant ou existait le Cinema le Paris et ou existait aussi la Premiere Poste du Maroc et de Mazagan, qui fut inaugurée par Itsshak Brudo dont le nom fut donné a la meme place et ceci en face de la Dar Dariba Kdima, aussi la Première Perception et Maison des Impôts.

Cette place avait donc la poste – je crois que l’on l’appelait Hotel de la Poste – en fait ce nom lui valait bien puisque elle se trouvait a coté des hotels, la présence des cars de mon Père Moulay Ahmed Cherkaoui et de la CTM en ces lieux était importante pour le courrier, les journaux, les paquets et les lettres ainsi que les paiements dus et les marchandise commandées dans les villes, les souks et les villages par lesquels les cars de mon Père et ceux de la CTM transitaient et passaient. Donc les cars de mon Père comme ceux de la CTM étaient ceux qui transportaient le courrier entre les villes et leurs périphéries. *

D’autre part, la construction des hotels autour de cette place, au Café Français et derriere avec l’Hotel de Bordeaux et de Suisse et d’autres autour de cette place, trouvèrent donc la raison de leur location dans cette partie de Mazagan grace aux Cars de la CTM et de mon Père qui apportaient les touristes, les voyageurs et les visiteurs.

Ce que je raconte ici peut être vérifier dans le Ministère des Transports ou le plus gros dossier qui existe dans les archives est le Dossier de Cherkaoui de Mazagan et El Jadida. Toutes les agréments qui date de 1920 – 1930 a Mazagan en tant que des agréments privés sont d’origine de l’appartenance de Moulay Ahmed Cherkaoui, period ni plus ni moins et cela est l’histoire authentique du Maroc non seulement de Mazagan.

Mon Père fut aussi le constructeur du Bureau des transports aussi a Casablanca Derb Omar (ou la chaussée était construite de pavés comme a Paris) et a Rabat Bab Had et a Marrakech en premier Bab Ftouh et Derb Koutoubia a Jammaa el Fna.

Tous les transporteurs Musulmans ayant existé a Mazagan et ailleurs sont venu après mon Père en tant que Premier Entrepreneur Marocain Musulman des Transports Interurbains Privés et pour cela il fut le Premier President de l’Association des Transporteurs Marocains et President de la Commission des Transports au sein du Ministère des Transports et des Mines.

* Article que la Place Brudo vu la présence de l’Hotel des Postes, cette place servait aussi de lieu de départ des cars de transport a cette époque, toutes directions, y compris ceux qui appartenaient a mon Père Moulay Ahmed Cherkaoui qui connaissait les Brudo.

Un article intitulé: “La route de Marrakech à El-Jadida (Mazagan) pendant le XXe siècle.” se trouve dans ce lien:

https://ame2p.wordpress.com/2017/03/22/la-route-de-marrakech-a-el-jadida-mazagan-pendant-le-xxe-siecle-2/

******************************************************************************

​* Jusqu’aux années soixante, lorsque mon Père me fit “monter” au car durant les vacances d’été, on emmenait du courrier et des journaux et d’autres plis a Sidi Smain, Sidi Bennour chez Martinez et Guerrando Tnite Bouchane.

https://www.facebook.com/photo.php?fbid=597122280451464u0026set=pcb.242272029449386u0026type=3u0026theater

Said El Mansour Cherkaoui‎ to Made in Mazagan – Mémoires d’El Jadida
March 16 at 2:03am

Transports Cherkaoui Toutes Directions – Mazagan – El Jadida – l’Histoire des Transports Publics Interurbains au Maroc
Les Transports Toutes Directions – Transports Cherkaoui – Moulay Ahmed Cherkaoui – Premier Transporteur Entrepreneur Prive au Maroc et a Mazagan – El Jadida.

Il y a avait une expression qui témoigne de l’importance de Moulay Ahmed Cherkaoui dans l’Histoire du transport public Marocain et cela d’après un Ami que c’est dans les confins de Zaer ou on le disait ainsi:

“Wach ta Andek Kirane Cherkaoui”

L’autre fameuse expression était chantée par les Chikhates:

“Wa Car diyal Cherkaoui Lhmar fi Agba ya Kfar”

​En effet, tous les cars de mon Père Moulay Ahmed Chekaoui a un moment de son histoire étaient peint en rouge et  par la suite  en bleue clair d’azur.


Echange de Commentaires a Facebook sur Moulay Ahmed Cherkaoui


Pionnier de la Modernisation du Maroc, une Volonté Entreprenante du début du Vingtième Siècle:
​Moulay Ahmed Cherkaoui:

الشريف الإدريسي برامي Thanks for sharing.
Like · Reply · March 17 at 3:13pm

Rena Amran Ma prochaine visite à El jadida j irai à Derb Berkaoui et j espere aussi rendre visite à ta soeur Mme Khadija Cherkaoui.
Mes dernières visites étaient trop brèves.
Like · Reply · March 17 at 3:14pm

Said El Mansour Cherkaoui Tu es toujours la bienvenue Rena Amran
Like · Reply · 1 · March 19 at 4:44am

Rena Amran Merciiiiii beaucoup Said El Mansour
Like · Reply · March 19 at 8:50am
Write a reply…

Abdelfettah Kandoussi Nous avons fait faire en 1962 par la société CHERKAOUI un très beau car Vert de la marque VOLVO que tous les joueurs de l USO de l epoque connaissent.il faisait la ligne Oujda. Djerada
Like · Reply · March 18 at 4:17am

Said El Mansour Cherkaoui replied · 1 Reply

Ali Belfakir Je regrette messieurs le premier carrossier du Maroc et d el jadida c est maalam Moussa Belfakir.
Like · Reply · March 18 at 8:22am

Khadija Cherkaoui Mr Ali maalem Moussa effectivement a commencé comme carrossier mais apres My Ahmed Cherkaoui c’était les années 20 l’histoire et l’administration en est témoin
Like · Reply · March 18 at 10:04am

Said El Mansour Cherkaoui Lalla Khadija Cherkaoui J’ai une reponse que j’ecris pour cela Ma Tres Chere Soeur avec tous les details et Ali Belfakir va la lire aussi. Je vais la publier plus tard et en attendant voila une breve introduction et un petit extrait a l’intention de Ali Belfakir a qui je demande de fournir des preuves, des temoignages, des faits et des indications historiques pour verifier sa declaration.

J’attends Ali Belfakir de nous eclairer la dessus pas qu’avec des affirmations mais des explications fondees et soutenues.

En effet, Moussa Belfakir a commencer comme Carrossier bien apres Moulay Ahmed Cherkaoui, puisque c’est Moulay Ahmed Cherkaoui qui lui a appris ce metier.

Moussa Belfakir etait ouvrier chez Moulay Ahmed Cherkaoui et cela est la verite de la verite.

En effet, ce n’est pas seulement Moussa Belfakir qui fit ecole chez Moulay Ahmed Cherkaoui mais aussi son cousin [je pense il s’appelait Abdesslam} qui avait un seul bras. de meme Mimoune aussi fit ses ecoles chez notre Pere, Maalam Bouchaib le Grand pere de Khawa fit ses ecoles chez Moulay Ahmed et la encore tres jeune.

Maalam Bouchaib fils de Derb Berkaoui, a grandi dans les ateliers de notre Pere comme le furent beaucoup d’autres.

L’autre Maalem Bouchaib aussi celui qui occupa le bas de l’immeuble de Ouled Madame Millet, lui aussi avait fait ses ecoles dans les ateliers de Moulay Ahmed Cherkaoui 

Je citerais d’autres plus tard.

un point a preciser ici aussi, les agreements qu’avaient la Famille Belfakir (leur cousin qui avait un seul bras, Moussa et Ahmed Belfakir) tous ces agreements sont d’origine une appropriation de Moulay Ahmed Cherkaoui. Comme tu le dis si bien, l’Histoire et l’Administration en est temoin. 

Il n y a qu’ a aller au http://www.equipement.gov.ma/…/Pages/Mot-du-Ministre.aspx
a l’époque on l’appelait le Ministère des Transports et des Mines, et voir les archives et vous aurez la surprise de voir que le plus gros dossier qui existe dans leurs archives est celui de Moulay Ahmed Cherkaoui.

1 – Je vais demander a Ali Belfakir est ce que Moussa Belfakir (Rahimahou Allah) avait fabrique des autocars qui etaient nourris au charbon de bois?

Notre Pere l’avait fait et les avait conduit avec son Jeune Frere Si Mohammed Cherkaoui .

2 – Je vais demander a Ali Belfakir est ce que Moussa Belfakir (Rahimahou Allah) avait fabrique et conduit des autocars qui marchaient au gazobois?

Notre Pere l’avait fait et les avait conduit avec son Jeune Frère Si Mohammed Cherkaoui 
Cherkaoui Transports avaient les mêmes Cars “Maroc Transport Luxe”Recevez made in mazagan par Courriel / Email* Champ(s) obligatoire(s)E-mail * J’accepte de recevoir du matériel de marketing et de promotion.

Said El Mansour Cherkaoui Deuxième Partie: 

Ali Belfakir, je ne viens pas ici pour me rehausser le moral ou prétendre des choses que l’on est pas ou bien de déformer la réalité de notre existence, je suis ici pour la seule raison qui est celle de ne pas perdre le contact avec mes mémoires dont mes amis de plus 40 ans ici et ailleurs en sont les porteurs et les racines et dont je suis fier de les avoir porte en moi dans toute mon existence. 

Le Bureau des billets se trouvant a l’epoque au centre d’un grand rond point dans le Garage de Derb Omar a Casablanca fut construit par mon Pere Moulay Ahmed Cherkaoui 

La Gare Routiere de Mazagan fut l’initiative de Mon Pere ou il occupa les premiers bureaux dont la photo de Khalid Essfini montre les cars Minerva que mon Pere outillaient et concevait la carlingue et la carrosserie.
Le Garage de stationnement et du depart des autocars de Marrakech direction Casablanca et Mazagan appartenait a Moulay Ahmed Cherkaoui et nous appartient jusqu’a ce jour se trouve a Jamaa El Fna.
Moussa Belfakir et ses Freres n’avait jamais touchee ou outillee une carrosserie pour un Minerva ou un Panhard dans toutes leurs vies.
De meme Moussa Belfakir n’avait aucune propriete de stationnement ou de service pour les transports a part leur garage en face du Cadastre et de Vita et Puglisi et l’autre Italo-Francais qui construisit les caravanes.
Je laisse la parole a Ali Belfakir pour l’instant plus d’indications viendront par la suite.

J’attends vos reponses Ali Belfakir et en attendant amitiés professionnelles de la part de nos antecedents et parents.

Like · Reply · March 18 at 10:58am · Edited

Lalla Khadija Cherkaoui

Ali Belfakir

Deuxième Partie: Mon Père, Moulay Ahmed Cherkaoui le Père de l’Industrie Mécanique Musulmane au Maroc.

Ce n’est point une faute, ni de ma responsabilité que mon Père avait aidé Moussa Belfakir dans tous les domaines meme au niveau de l’achat des agreements et autocars de mon Père et entre nous, ils ne furent nullement régler complètement, il y avait une grande somme due qui ne fut jamais payée a mon Père Moulay Ahmed Cherkaoui. Eh oui, cela aussi est la vérité et meme cette vérité fut aussi répétée par Mokhtar aussi vis a vis de ma Mère et cela en coalition avec le Fils de Bouchrit, oui l’héritier de Feu Boucherit, vu que Bouchrit Père comme Moussa Belfakir furent aussi dans le temps lparmi les protégés de mon Père, ma Mère fit confiance a son fils aîné je crois Abdesslam Boucherit, ceci se révéla aussi un carousel de trucages et faux et usage de faux. Des documents correspondants sur cette affaire de Mokhtar Belfakir vis a vis de notre Mère existent actuellement a la Mahkama d’El Jadida.

Eh oui notre Mémoire est dure a gommer de nos esprits parce que comme on dit c’est la vérité dont on n’a pas besoin de se la répéter pour s’en rappeler, elle est omniprésente et cela qu’importe le lieu, la distance et le temps parcouru entre sa naissance et sa narration. 

Ici, par respect aux individus que mon Père a côtoyé de toutes les confessions, je dis bien que Grace a Dieu, Hachem et Allah, je demeure son porte-parole.

Je te laisse aller te documenter sur tous ces aspects que tu ne connais pas apparemment et de revenir ici avec une argumentation fondée et soutenue par des faits et des mémoires solides pour enrichir notre partage et notre débat loin des frustrations et des émotions gratuites qui devraient comme on dit chez nous qui possèdent l’esprit sportif; elles devraient rester en dehors des vestiaires ou bien enfermées dans les Lockers. 

Quand on rentre sur le terrain c’est pour montrer son jeu et notre capacité de contrecarrer l’autre équipe avec droiture et adresse mais pas seulement avec Tehrasse, cela c’est pour les Boujadiyines comme on dit chez nous a Doukkala.

Sur ce je te laisse réfléchir et accumuler les preuves comme j’ai dit auparavant que j’aimerais lire de toi mais pas de plaintes ou complaintes s’il te plait, on a beaucoup émis assez de pareilles comme cela, il est temps de reconstruire notre mémoire et cela sans le confort du couple destructif qu’est la léthargie et l’amnésie.[Ali Belfakir]

​Bien a toi amicalement et professionnellement, reçois mes amitiés sincères et laisse moi savoir si tu as besoin de nouvelles et additionnelles indications sur ce chapitre de la Vie Mazaganaise de Mon Père Moulay Ahmed Cherkaoui.

Je te remercie Ali Belfakir ainsi que ma Soeur Lalla Khadija Cherkaoui pour m’avoir donné ici l’opportunité de clarifier mes mémoires et préciser mes observations sur mon Père, Moulay Ahmed Cherkaoui le Père de l’Industrie Mécanique Musulmane au Maroc.
Like · Reply · March 19 at 5:08am · Edited

Ali Belfakir Said El Mansour Cherkaoui Respects à la mémoire de tous ces grand hommes comme on en fait plus…Merci pour ce partage enrichissant surtout pour les gens de ma génération qui n’ont pas eu l’honneur de connaître leurs aïeux…
Like · Reply · March 19 at 8:03am

Khadija Cherkaoui Quelle mémoire tu n’es pas un grand historien international pour rien je te prie de m’envoyer un exemplaire de ces documents concernant notre pere Moulay Ahmed Cherkaoui ci joint sa photo
Like · Reply · March 19 at 9:14am

1 er Juillet 2017

Said El Mansour CherkaouiKhalid Essfini Ouled Sidi Baba, tu sais ces cabines en bois en forme de Cabane, elles étaient démontables, avaient une porte divisée en deux, celle d’en haut, on la soulevait et on la maintenait ouverte avec une barre de bois et servait ainsi de protection contre le soleil. A l’intérieur, un genre de banc en bois existait et sur les bords, des crochets pour accrocher les vêtements et les serviettes. Elles reposaient sur une plateforme qui se tenaient sur des pieds et donc la cabine ne touchait pas le sol.
Ces cabines étaient colorées en blanc et bleu avec de large rayures transversales. La peinture utilisée pour les peindre était en poudre.
L’autre particularité de ces cabines, elles venaient d’un garage situé à Derb Berkaoui, l’ancienne Rue Jean Bart, actuellement Abdelkader Ben Drigua, donc juste en face de l’entrée principale de l’Ancien Parc Lyautey devenu Mohamed V.
Ces cabines étaient manufacturées dans un des garages de mon Pere, Moulay Ahmed Cherkaoui, les deux Maalems étaient deux Bouchaib, le Grand Maalem Bouchaib Abbadi qui sera par la suite le Grand Maitre d’Oeuvre dans les ateliers de mon pere et par la suite chez Belfakir Moussa, Ahmed et Abderrahman, ainsi que Mokhtar.
Le Grand Maalem Bouchaib Abadi est le Grand Pere de Driss Allah ya rahmou et de Abdallah El Khaoua et l’autre Maalem Bouchaib Chorfi, l’Oncle de Si Mohamed Hadidi de Derb Berkaoui.  Il faut préciser que les cars de transport toutes directions de mon Père Moulay Ahmed Cherkaoui avaient la carlingue construite avec une charpente, y compris les cadres et les fenêtres et les portes.
Allah ya Rhamhoum wa jallil alihoum Ghofrane.
J’ai passé mon enfance a peindre les murs de nos garages avec ces fameuses peintures, l’eau on la prenait d’un puit situé dans la Dwiriya derrière notre maison. Je me limites a ces echos de chroniques d’été des entreprises de mon Père pour l’instant.
Voila un peu d’histoire familiale mélangée avec la mémoire de notre ville commune et nos souvenirs collectifs.
1 .7. 17

http://madeinmazagan.weebly.com/moulay-ahmed-cherkaoui.html

Mes salutations fraternelles.

Said El Mansour Cherkaoui

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