TRI CK USA

• Initially published on April 16, 2016
  • Update May 29, 2020 – updated December 19, 2021
  • Today December 19 is the date of my birthday and I renew my prayer for Miloud and our Parents to be accepted in Peace and Eternal Beatitude in Hachem, God and Allah Eden and Haven, Amen.

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Haj Miloud Chaabi Rahimahou Allah

Miloud Chaabi ميلود الشعبي – September 1930 – 16 April 2016

https://en.wikipedia.org/wiki/Miloud_Chaabi

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Miloud Chaabi
Born	ميلود الشعبي 15 September 1930, Aquermoud, near Essaouira, Morocco
Died	16 April 2016 (aged 85), Hamburg, Germany
Occupation	Father, Businessman, People Man, Politician and Charitable Individual
Known for	Wealthiest person in Morocco in 2011

Miloud Chaabi Self-Made Entrepreneurial Man Success

Made in Morocco 100%

Great Man from the Humbles to the Highest Status of Moroccan Achievers

Miloud Chaabi (Arabic: ميلود الشعبي; September 15, 1930 – April 16, 2016) a Moroccan businessman and politician who had an estimated net worth of $800 million in 2015.

Read more at my doctoral thesis on Latin American that included the study of Peru and the importance of the nitrate in the internationalisation of the Peruvian economy, read more at:

Said Cherkaoui El Mansour · 1992 ·  Economie politique du Subcapitalisme en Amérique latine (1830-1930): Argentine – Brésil – Chili – Pérou, Université de Sorbonne, Paris, France – Said El Mansour Cherkaoui · 1992 – Page count: 806 – Published: 1992 – Publisher: Atelier national de Reproduction des Thèses

Author: Said El Mansour Cherkaoui · Language: French · Said El Mansour Cherkaoui · 1992

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The Moroccan Version of William Russell Grace

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All the Prophets has started or have been Shepherds and Pastors in their destiny like in their first profession. Miloud Chaabi learn how to cater and take care of his “own hordes” at the beginning of his raising.

Haj Miloud Chaabi chose a Family Name that was his original social identity and pursued aims that respond to the social needs of those that belong to his social roots.  Haj Miloud Chaabi never hide his humble origin, on the contrary recognized with pride where his social origin was and how he had raised from there to build one of the most fabulous stories of entrepreneurial success that Morocco has witnessed during the aftermath of the political “independence” from France.   At every stage of his journey toward consolidation of this entrepreneurial drive, he always had made sure that the benefits of such undertaking can also alleviate the burden and relieve the hardship lived by other Moroccans. 

 

He was the operator of one of the largest charity organisations in Morocco, the Miloud Chaâbi Foundation.Haj Miloud Chaabi devoted time, energy and resources of all means to make sure that  Moroccans living in the region of his ancestors can benefit from his own charitable, caritative and educational involvements and activities.  Chaâbi was also known for his philanthropic and charity work and donated 10% of his fortune to build the first American university in Morocco in conjunction with the University of Maryland, College Park. 

Especially those who were originally from the impoverished lands of the Southern Moroccan such as the Amazigh regions of Chiadma and its surrounding areas.   Haj Miloud Chaabi has conducted such endeavors without claiming fame or seeking recognition for his social and economic contributions.  In Morocco during the time of the donations and contributions by Miloud Chaabi to the poor and charities, there was no tax break for such direct and indirect help provided to the neediest. 

For all these reason, Miloud Chaabi has been dubbed and designated as:

“A Man from the People, A Man who Recognized People – A Man who Responded to the Needs of the People.”

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Haj Miloud Chaabi reflects and is well known beyond the borders of Morocco as Man who his first step was an action of goodness in a journey of goodness and benevolent realizations covering thousands of kilometers in the Moroccan social, political, economic, financial and entrepreneurial landscape.  He embodied an unique Journey of Entrepreneurship and Outstanding Personality at the level of Kindness and Philanthropy in the recent history of Morocco since the fifties of last century up to this day.

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Miloud Chaabi is the founder of Ynna Holding and the owner of the Riad Mogador hotel chain and group of supermarkets Aswak Assalam in Morocco. He was known for his strong stance against alcohol which is banned from both his hotel chain and supermarkets. He was known for his strong stance against alcohol which is banned from both his hotel chain and supermarkets. Chaabi’s conglomerate, Ynna Holding, has interests in real estate and construction, agribusiness, tourism, retail and manufacturing.

https://www.facebook.com/watch/?v=1797472757113103

But the ambitions of Miloud Chaabi, whose fortune was estimated at $ 1.5 billion in the 2015 Forbes rating, go beyond Moroccan borders. Thus, the group launched internationally in the seventies, Libya, Senegal, Tunisia, Mali, Ivory Coast, Mauritania and Egypt. In 2007 the group embarked on a real Egyptian estate project to build a new city in the Nile Valley along setting a manufacture of electric batteries. The Ynna group invested 50 million dirhams in Ivory Coast in 1997 in the production of plastic pipes.

The regretted Miloud Chaabi was also the parliamentary representative of Essaouira after winning the elections in 2011, until he resigned on December 8, 2014 due to his declining health.  His seat in the parliament was taken by his daughter Asma, who was second on the electoral list.

Miloud Chaabi presided upon an African expansion of the activities of its group and this beyond Moroccan borders. In the seventies, Libya, Tunisia, Mauritania, Egypt, Senegal, Gabon, Mali, Ivory Coast, became the recipient of investments and construction from the Chaabi Group with an emphasis on real estate. In 1997, 50 million dirhams were invested the Chaabi in a factory for the manufacture of plastic pipes in Ivory Coast. In 2007 Chaabi involvement in Egypt included an important real estate project to build a new city in the Nile Valley, the manufacturing of electric batteries.

Miloud Chaâbi carried out the first initial public offering of one of the entities of his group in 2007 with the SNEP.  After it successfully floated chemicals unit SNEP SNP.CS last year. Six profitable and important companies from the Moroccan industrial group Chaabi were considered for a new listing. “We will follow … SNEP’s IPO because we are happy with the market and our shareholders are seeing the benefits,” Chaabi told reporters and analysts in Casablanca.

My Interactions with the Chaabi

Said El Mansour Cherkaoui and the Chaabi Family

Common Amazigh Background and Cultural Destiny

As Globetrotter for International Trade and Business and Global Cultures, I have crossed many distant and foreign horizons with my own drive and self-driven desires to discover new lands and new encounters, as we say in the House of my birthplace: “Travel my Son, you will discover the Treasures of Humanity” and I did it without hesitations round this world in places such as France, Germany, USA, Mexico, China and Morocco, I have met with individuals which their social status range from Presidential Candidates, Chief of Political Parties, Government Ministers, Governors of Regions, Ambassadors, CEO, Mayors, Directors, Presidents of Universities, Professors, Deans to Chairman / Chairwoman and people of every kind of life and origins.  

These multinational and diverse encounters enriched me with the ability to evaluate and situate the feelings and the authenticity about the related personalities as well as their original determinations.

I visited Si Faouzi Chaabi several times and I could feel the presence of Haj Miloud Chaabi everywhere I turned, his presence was in fact embedded in all these buildings and offices I visited.  I met with Omar Chaabi too in the presence of Faouzi Chaabi, in Casablanca, again, the blessing of Haj Miloud Chaabi was overwhelming. 

Omar and Faouzi Chaabi

Chaâbi was also known for his philanthropic and charity work and donated 10% of his fortune to build the first American university in Morocco in conjunction with the University of Maryland, College Park.  He was the operator of one of the largest charity organizations in Morocco, the Miloud Chaâbi Foundation.

My first impression of the Chaabi family was that they care about the people that work with them. Faouzi Chaabi invited me to his office in Rabat, the Capital of Morocco. So I traveled from El Jadida to Rabat to meet with Faouzi Chaabi, I asked around in the bus and in train what people know about the family Chaabi, even the taxi driver and members of my own family without telling them that I am going to meet with one of them.

If the Chaabi lived in another country than the Kingdom of Morocco, be sure one of them could be the President of the country or the President of the Parliament. I was surprised also that many with an Amazigh background were particularly proud of the achievements of Miloud Chaabi and his family.

As myself descendant of Amazigh of the North of Morocco, I felt a pride that an Amazigh has been succeeding in putting on the Moroccan Business Map such reputation and achievement. We were waiting for long time for such recognition and eminence among the Elites of Moroccan business environment that has been and still dominated by individuals and families that have pivoted around the central power and have enacted tentacular relationship from the services and allegiance demonstrated toward the inheritance of the State central power called Makhzen. The Amzigh given their continual challenges of any power since the arrival of Islam and its Arab tribes have always refused to submit even psychologically to the notion of centralization of power given their jealous belonging to their own shared power within their own ancestor ranks and tribes as well as family of Chieftain lineage.

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This is sort of independence and concern toward even the symbol of the power became the drive for many Amazigh tribes to conquer the power for the reason to defend not only their own independence but the defense of the sacralaty of the central power as the defender of the Islam and the culture of Amazigh that Islam have reinforced as one community given that the Islam does not make a difference between individuals and believers based on social ranks, ethnics or individual appurtenance to any group of distinction or claims. The Amazigh tribes embraced Islam given that religion is coming from a single voice of Allah who present all its creation as his followers equals in life like in the after life for the sake of believing in one Creator and one holder of Universal and Eternal Justice.

These are the qualificatives that make the Amazigh people to regroup and create among them blocks of resistance and reaction against any sense or attempt of defining or changing the believes in such unicity of the religion of Islam. Many dynasties in Moroccan History have raised to defend such believes and have conducted wars against those who tried to undermine the Islamic believes that have cemented various and different Amazigh tribes that have been inter-fighting and have resisted against each other before the arrival of Islam. In this sense, the religion of Islam have been embraced by the Amazigh tribes as unifying instruments and assembling tools to reach the same level of believes that reinforces all the pre-existing practices of loyalty and devotion to the word given and to the reputation of individuals who are the shields of the principles shared by the members of the same tribe.

The pride of the people I have interacted with during my stay in Morocco that convey to me about the Chaabi Family is rooted in the aforementioned evolution and in the characteristics of the Amazigh culture and social identities.

This aspect of ethnicity increased my curiosity about the Chaabi Family that in despite of their social and economic ascendance, they remained individually connected with their original roots not only at the level of identity or cultural appurtenance, but in terms of paying back and contributing in the enhancement of such origin through their charitable actions and social engagements in the regions where their Father Miloud Chaabi was born, grown up and set up his first shop of enterprising.

Standing among and between Members of my Family, my Brothers, my Cousins, my Nephews and my Neighbors

This was important aspects and sides for me to know given that I am also of Amazigh by descendance, by direct maternal origin and by living ancestral culture. In fact, once I have submited my Doctoral Thesis at the Sorbonne University of Paris, the first action I wanted to do is to pay respect and give a hommage while making a Honor Tour in the South Region of the Atlas Mountain where exists one of the most venerable and oldest Amazigh School.

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Neveux de Said El Mansour Cherkaoui: Tolabs du Souss Marocain

Maroc: Immensité Amazigh Culturelle et Érudition Historique Musulmane Version Française & English Version Du Cœur de Paris, la Sorbonne au Cœur du Souss Marocain, la Medersa de la Région de Had Boul Lfaaa L’une de mes meilleures photos et meilleurs symboles de mon retour au Bercail parmi les miens et mes semblables Cette photo date… Lire la Suite →

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With close friends who studied there when they were still child and far from the homes of their parents, we packaged school materials and equipment and other gifts and traveled to this Fabulous School which was like an Eagle Nest perched on the peak of the Atlas. We used high tracked car, donkeys and mules and later only camels with their long legs could be used for transportation of the materiel given the size of the rocks falling from the mountains that we had to jump over or dodge around to pass them.

We were climbing the Atlas and the Camel was the scout to find the best route in front of us. We spend the entire month of Ramadan there with a Master of Theology and Science that had lived there for 40 years and formed generations of Amazigh that now are disseminated around the world following the path of past generation who have discovered through this recluse house of knowledge spreading lights for hope and sparkles of dreams among children than look that they belong to the same family, to the same region and even to the same color of these rocks that protect them from the rest of the world, the modern of world of temptations and pretense of luxury.

We were like parachuted from Le Bon Marché, Galeries Lafayette et Printemps with our gifts that these Children considered as unnecessary in their life style and their daily needs. We gave them gifts that they wanted to give them to their parents as gift during the next fest celebration for the end of Ramadan.

They were more happy about our presence among them and ask us about the world we came from and were excited to see old students coming back to them as testimony that they were not forget despite that these old school friends are now in foreign countries. The meeting with their past friends give them the joy and confidence that Horizons are not the limits of friendship, reconnaissance and Know-How but they are only the windows and the doors for the discovery of new lights of intelligence and places where to meet new treasures of humanity.

We spend the entire month of Ramadan there with a Super Master of Theology and Science that had lived there for 40 years and formed generations of Amazigh that now are disseminated around the world following the path of past generation who have discovered through this recluse house of knowledge spreading lights for hope and sparkles of dreams among children than look that they belong to the same family, to the same region and even to the same color of these rocks that protect them from the rest of the world, the modern of world of temptations and pretense of luxury.

In many instances and cases, Miloud Chaabi reminds of my own Father, Moulay Ahmed Cherkaoui, the Moroccan Pionner in Transportation Logistics in Morocco

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Moulay Ahmed Cherkaoui: Popular Education and Social Progress of Morocco

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The presence of Haj Miloud Chaabi was incarnated in the way how I felt with the environment and the surrounding people, it was like Deja Vu with the feeling that those I am meeting with a part of my extended family with whom I am just renewing my interactions.    Similarly, when I talked to the people employed by the Chaabi interests and even to the ones of the streets, I received only confirmation about my thoughts and what inspired me these meetings about the Chaabi which a deep respect of a National Hero that is Haj Miloud Chaabi.

Haj Miloud Chaabi has pursued a trail and encrusted the Moroccan Space with profound and lasting entrepreneurship innovations based on the concept of gratitude as the central material to building organizations and foundations that were reflecting the Authentic Moroccan family values.  This approach of Haj Miloud Chaabi was driven by his own experience in life and he wanted to reunite and keep the Family as the Core Competency of all his endeavors at every level of his initiatives.   Within the frame of such strategic organizational structure, Haj Miloud Chaabi was surrounded with his own people at every level of the chain of command within his enterprises.  He was at the helm of every one of them with the assistance of his sons and a daughter which enabled him to guide and strategize his enterprises as a Family owned and operated complementary entities.  

Such cohesive and integrating operating strategy has effectively enabled each member of his own Family to blossom and to follow his path that was framed by the consideration and needs of the Moroccan People.

Finally, I have an anecdotal observation that will sustain what effectively Haj Miloud Chaabi has inculcated to his own Family as beliefs and practices based on his own respectful and considerate values. 

During my first visit to the Office of Faouzi Chaabi in Rabat, I arrived at the gate and met with a man who is guarding the gate of the main entrance.  When I introduced myself to this Man and discussed with him, I noticed his southern accent and asked him with the few Amazigh I knew, he told me later that he is from the same village as Haj Miloud Chaabi.   I met later on with a Manager of the food department, I noticed the same accent again and when I asked him, he also said that while he has grown in Rabat, the Moroccan Capital, his parents are from the same region as Haj Miloud Chaabi. 

At these precise moments, my thoughts were for my Regretted Father Moulay Ahmed Cherkaoui.  Yes indeed, on the gates of his Garages and Houses, my Father used to have and employ only people from Marrakech, Sidi Kacem, Kasba Tadla and Boujad and the surrounding poor regions of Mazagan – El Jadida where I was born.  These individuals were originally from the places of my Father’s roots or from areas where the Cherkaoui lived.  My Father will give shelter to his employees and take care of the education of their siblings and children .  In the same pattern of behavior, my Father had never forgotten his Brother, his Friends and his Fellows and he had translated his loyalty to them and their Families at every stage of his own evolution.  These social endeavors were conducted during the time when to be or to act as a Moroccan Nationalist was a crime given the prevalent policy of the colonial French administration that ruled Morocco which aimed to divide the Moroccan society and to infuse into it a sense of division and dispersion of tribal and cultural cohesive values.

I could not dissipate these thoughts that surrounded me and accompanied me while I was crossing this gate and corridors inside the Chaabi enterprises.  These thoughts made me feel like I was just crossing Family Lines.  Similarly, my meetings with Si Faouzi Chaabi were conducted with the light projected by Haj Miloud Chaabi on the walls existing around us.  My feelings on such a presence transformed the environment of our meetings as remembrance of the memories and reincarnation of the spiritual image of my Father and his pioneering enterprises in the public intercity transportation business activities.  All this configuration of business reality and spiritual connections made me feel that all I was exploring here was a Déjà Vu phenomena and all my meetings with the Chaabi Family were in fact encounters and memories with my own Family entrepreneurial past. 

Click on the Pic to Access the Presentation of the YNNA Group

The Jewel of Chaabi Miloud Legacy

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Watch the Video on Haj Miloud Chaabi – Son of the Moroccan People

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Miloud Chaabi
Born	ميلود الشعبي 15 September 1930, Aquermoud, near Essaouira, Morocco
Died	16 April 2016 (aged 85), Hamburg, Germany
Occupation	Father, Businessman, People Man, Politician and Charitable Individual
Known for	Wealthiest person in Morocco in 2011

4/16/2016 – Updated today the 4/6/2022

• Notre 40 jours de prières de Ghofrane wa Rahma pour Haj Miloud Chaabi le Père de Faouzi Chaabi​,Omar, Feu Mohamed et Asma Chaabi.
• Our 40 days of remembrance and prayers for the pardon for Haj Miloud Chaabi

DOUWA MOUSLIMA:

اللهُـمِّ اغْفِـرْ لَهُ وَارْحَمْـه ، وَعافِهِ وَاعْفُ عَنْـه ، وَأَكْـرِمْ نُزُلَـه ، وَوَسِّـعْ مُدْخَـلَه ، وَاغْسِلْـهُ بِالْمـاءِ وَالثَّـلْجِ وَالْبَـرَدْ ، وَنَقِّـهِ مِنَ الْخطـايا كَما نَـقّيْتَ الـثَّوْبُ الأَبْيَـضُ مِنَ الدَّنَـسْ ، وَأَبْـدِلْهُ داراً خَـيْراً مِنْ دارِه ، وَأَهْلاً خَـيْراً مِنْ أَهْلِـه ، وَزَوْجَـاً خَـيْراً مِنْ زَوْجِه، وَأَدْخِـلْهُ الْجَـنَّة ، وَأَعِـذْهُ مِنْ عَذابِ القَـبْر وَعَذابِ النّـار 

Allaahum-maghfir lahu warhamhu, wa ‘aafihi, wa’fu ‘anhu, wa ‘akrim nuzulahu, wa wassi’ mudkhalahu, waghsilhu bilmaa’i waththalji walbaradi, wa naqqihi minal-khataayaa kamaa naqqaytath-thawbal-‘abyadha minad-danasi, wa ‘abdilhu daaran khayran min daarihi, wa ‘ahlan khayran min ‘ahlihi, wa zawjan khayran min zawjihi, wa ‘adkhilhul-jannata, wa. ‘a’ithhu min ‘athaabil-qabri[wa ‘athaabin-naar].

Translation of the Islamic Prayer

O Allah, forgive him and have mercy on him and give him strength and pardon him. Be generous to him and cause his entrance to be wide and wash him with water and snow and hail. Cleanse him of his transgressions as white cloth is cleansed of stains. Give him an abode better than his home, and a family better than his family and a wife better than his wife. Take him into Paradise and protect him from the punishment of the grave [and from the punishment of Hell-fire].

JUDAIC PRAYER:

• HASHEM, what is a man that You recognize him? The son of a frail human that You reckon with him?
• Man is like a breath, his days are like a passing shadow.
• In the morning it blossoms and is rejuvenated, by evening it is cut down and brittle.
• According to the count of our days, so may You teach us; then we shall acquire a heart of wisdom.
• Safeguard the perfect and watch the upright for the destiny of that man is peace.
• But G-d will redeem my soul from the grip of the Lower World, for he will take me, Selah!
• My flesh and my heart yearn – rock of my heart, and my portion is G-d, forever.
• Thus the dust returns to the ground as it was, and the spirit returns to G-d who gave it.
• In the rising of the sun and in its going down, we remember them;
• In the blowing of the wind and in the chill of the winter, we remember them;
• In the opening of buds and in the rebirth of spring, we remember them;
• In the rustling of leaves and in the beauty of autumn, we remember them;
• In the beginning of the year and when it ends, we remember them;
• When we are weary and in need of strength, we remember them;
• When we are lost and sick at heart, we remember them;
• When we have joys we yearn to share, we remember them.
• So long as we live, they too shall live, for they are now a part of us as we remember them.
• To everything there is a time:
• A time to be born and a time to die;
• A time to plant and a time to pluck up that which is planted;
• A time to weep and a time to laugh;
• A time to mourn and a time to dance …
• A time to embrace and a time to refrain from embracing;
• A time to lose and a time to seek;
• A time to rend and a time to sew;
• A time to keep silent and a time to speak. – Ecclesiastes 3

CATHOLIC PRAYER:

“Eternal rest grant unto them , O Lord, and let perpetual light shine upon them. . May the souls of all the faithful departed, through the mercy of God, rest in peace.”

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Authentic leadership: the case of Miloud Chaabi, a shepherd who became a business legend

Abderrahman Hassi, Giovanna Storti

Emerald Emerging Markets Case Studies, ISSN: 2045-0621 – Publication date: 25 November 2014

Case overview

There is little doubt, if any, that values shape the decisions, behaviors and corporate moves that business managers and leaders make in their day-to-day operations. The following case study sheds light on the influence of personal values on individuals in leadership positions. To do so, concrete examples of observed behaviors, in cases where values have been honored and positive outcomes have been attained, will be reported. From hiring practices, contract bidding, compensation policies and/or customer service, the Ynna conglomerate group, a Moroccan holding corporation, has been led by a visionary who patiently started his life journey as a shepherd tending ewes, and decades later has emerged as an extraordinary business legend to emulate. Virtually all the decisions taken within his companies are influenced by his moral convictions and his values. Miloud Chaabi, listed in Forbes Magazine as one of the top 40 richest billionaires in Africa, is a principled and revered individual who has been spiritually leading his businesses in various sectors since 1948.

Hassi, A. and Storti, G. (2014), “Authentic leadership: the case of Miloud Chaabi, a shepherd who became a business legend”, Emerald Emerging Markets Case Studies, Vol. 4 No. 6

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Lahoucine Demnati: contemporary and acquaintance of my father

Entrepreneuriat Trilingue:

Né vers 1895 à Demnate (Tadla-Azilal) et décédé le 14 septembre 1960 à Casablanca. Lahoussine Demnati mourut l’année du séisme d’Agadir en septembre 1960.

Sa famille était originaire de Demnate, connue sous le patronyme d’Aït Housseïn. Lahoucine connut tout jeune, les combats que se livrèrent les Demnati dans la lutte pour ou contre les sultans Moulay Abdelaziz de Fes et son demi-frère Moulay Abdelhafid de Marrakech.

La famille de Lahoussine Demnati était connue sous le patronyme d’Aït Housseïn. Le jeune Lahoucine Demnati avait connut auprès de son père et de ses oncles les combats que se livrèrent les Demnati, Azizi à l’époque, et les Glaoua qui soutenaient Moulay Abdelhafid. La rivalité entre son père Simoh, loyaliste Azizi, et les Glaoua pro Hafidi tournèrent en faveur de ces derniers et son père, déchu de son titre de chef de tribu, fut banni sur l’Île d’Essaouira ; les biens de la famille furent confisqués … [En savoir plus].

From the Heart of the Sorbonne University and Quartier Latin de Paris in France to the Medrassa Msid and the Peak of the Atlas Mountain in the Moroccan Sousse

Bringing Gifts and Doing Social Work and Engagement for the Education of the Amazigh – Berber Children of the Atlas in Morocco to the Great Wall of China:

Said El Mansour Cherkaoui Standing on the only monument that is visible from the Moon

Today update: April 6, 2022 Allah ya Rham Walidayna Fir Firdousse Naim Ajmaeen Ameen ya Rab Alameen

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