It has been 50 years and more that we carry this message and these words in our memory and belief to such an extent that when I crossed the borders of this world, I was asked:
Sir, do you have values to declare?
How did a smart South African pilot answer:
I always thought of his pertinent answer:
“Nothing in the hands, nothing in the briefcase, nothing in the bag, nothing in the pockets, everything in the head.”
My value as one of my Moroccan maternal cousins wrote, it is found in “La Mémoire Tatouée” and in “Le Passé Simple” of another native of our hometown as well as of the liberating activist of African consciences from Overseas in Algeria still Colonized for which members of my own family contributed in its liberation.
These values inherited and transmitted here above and here is a link that can illuminate one of its sources, a group that I lead on Facebook
Cela fait 50 ans et plus que nous portons ce message et ces paroles dans notre mémoire et croyance a tel point que lorsque je traversais les frontières de ce monde, on me demandait:
Mr. est ce vous avez des valeurs a déclarer?
Comment répondait un pilote d’avion malin de l’Afrique du Sud:
Je pensais toujours a sa réponse pertinente:
“Rien dans les mains, rien dans le cartable-porte documents, rien dans la sacoche, rien dans les poches, tout dans la tete.”
Ma valeur comme écrivait un de mes cousins maternels marocains, elle se trouve dans “La Mémoire Tatouée” et dans “Le Passé Simple” d’un autre natif de notre ville natale ainsi que du militant libérateur des consciences africaines d’Outre-Mer en Algérie encore Colonisée pour laquelle membres de ma propre famille ont contribué dans sa libération.
Ces valeurs héritées et transmises ici haut et voila un lien qui peut éclairer une de ses sources, un groupe que je diriges a Facebook
Driss Chraïbi🌐 Abdelkebir Khatibi
https://www.facebook.com/groups/1015713949376065
USA-MOROCCO – 2004-2024 – Said El Mansour Cherkaoui
TRI CONSULTING KYOTO TRI CK USA – USA-MOROCCO – 2004-2024 – Said El Mansour Cherkaoui COLLECTION OF SAID EL MANSOUR CHERKAOUI PUBLICATIONS ON THE RELATIONSHIPS OF THE UNITED STATES OF AMERICA WITH THE KINGDOM OF MOROCCO Updated on 7/24/2024 to Celebrate 20 years of Commitment and Work by Dr. Said El Mansour working on the relationship between the United States of America … Continue reading USA-MOROCCO – 2004-2024 – Said El Mansour Cherkaoui
This article is blatant proof that some managers working to promote Morocco, such as within the Morocco Now Campaign at the international level trying to present its existing potential, skills, and opportunities for the sake of attracting foreign companies, foreign investors, and foreign academic or social institutions. Morocco spends millions to build an image of excellence in attractivity and attractiveness hoping such foreign capital will help reduce unemployment, increase job creation, transfer know-how, and raise the standard of living of citizens.
Imagine then that all its laudable efforts do not take the expected direction nor are carried by competent officials and seasoned and experienced professionals in corresponding areas of Marketing, brand definition, and the strategic enhancement of Morocco’s position on the international scene.
The expectations of the Moroccan State are legitimate given that the expenses that are made at the international level are heavy in sum and impact the returns received by Morocco. Payments paid by Morocco for the services of foreign companies of Public Relations, International Marketing, and Consulting Firms are made with rates applied on the spot and in addition, are made in the national currency of the country where these companies offer their services. A direct impact on the balance of payments and the convertibility rate of the Dirham may result from these payment transfers.
Considering all these issues, the imperatives and the challenges facing Morocco at the global level are first the multiple repercussions at the intangible and material level. Building the foundations of economic development and growth in the liberal sense seeks foreign participation as the conduit toward integration in the global marketplace and to the network of foreign financial institutions. Within such a frame, it is quite normal to have a top-level decision-maker for such international communication and PR about Morocco. They have to be up to the task and know the international terrain that will enable them to sail the vessel Made in Morocco and Morocco Now as Innovative and efficient Leaders on board, knowing effectively the direction and the objective – the destination of all these maneuvers to make this Moroccan vessel arrive safely and to make it a proof of the prowess and the skill and the potentialities that can challenge its competitors as well as organizations of all kinds potentially interested in Morocco as a commercial partner, as a production or investment location or as a destination to visit and to know at the cultural and social levels.
Invest Morocco Project – November 3, 2023 In “Africa”
What are the reasons for investing in Morocco? – November 13, 2023 In “Foreign Investment”
Paid PR Massaging Morocco Aging Elitism
Feedback & Reactions of Moroccan
Karim Basrire 1st degree connection 1st Maroc Entrepreneurs 1y
🌍 Welcome to Morocco – Like24
Said El Mansour Cherkaoui YouInternational Affairs Analyst 1y
Welcome to Times Square
Si Karim Basrire – Tu serais le bienvenu a Si Karim, tu devrais nous rendre visite en Californie et je parles sérieux comme toutes les fois que je m’adresse à toi.
GREAT
Yassine S. 2nd degree connection2ndManager | IT Architect | Cloud (AWS) | TOGAF® 1y
The video should have included more pictures of Morocco infrastructures and landscapes for most of Americans & NewYorkers Morocco is just “ Desert & Camels “ your Marketing team should address that and create a real wakeup ring ! for investors you should sponsor ads on bloomberg , cnbc and other major outlets in the US during key shows / talks 😉 its lot of money but if you r good u can bring more 👏🏻👏🏻👏🏻 Like 8
(IDEA) Good to have the brand on some famous Football Club T-shirt (Arsenal for example we can see Visit Rwanda)
Hakime Moueffek View Hakime Moueffek’s profile • 3rd + Business Analyst | Emlyon Business School – EMI Program 1y
Some feedback for design.
We can’t recognize easly that is Morocco Now, The logo, and brand name is a bit too small and on the edge, it is too low key and people don’t know Morocco Now.
Maroc Dilemme: Conseil Etranger pour un Objectif National
May 15, 2023 Said El Mansour Cherkaoui – Think out of the Box, Le Maroc Engage des Boites Extérieures pour une Modernisation Subcapitaliste et Développement Extraverti Promotion des investissements : stratégies et outils de mise en œuvrePromouvoir les investissements exige une stratégie transparente et bien définie Une stratégie de promotion des investissements indique ce qu’il faut promouvoir (à savoir des secteurs, pays, projets … Lire la suite de
All the Business Stars and Banks Glorified by Forbes Magazine on its Cover Page and by the Top Public Relation Firms in their Sensational Articles and Medium have Turned Out to be Scammers, Schemers, Swindlers, and Thieves No More, No Less
OLD STYLE RECIPES of PUBLIC RELATION for ELITES and POLITIBRITIES with no DECOR, no SCRIPT, no INTERNATIONAL SCENE, and STAR STATUS RECOGNITION
MOROCCO ENTERTAINING STORIES and PROFILES
Related
Advantages of Investing in Morocco – October 2, 2023 In “Energy and Electricity”
Advantages of Investing in Morocco
INVEST IN MOROCCO
Morocco is fast becoming one of the best-emerging markets for investment. Over the last decade, Morocco has witnessed an accelerated process of political, economic, and social reforms, and its steady economic growth and strategic geographic position make it an investment opportunity well worth considering.
Morocco’s 2018 Doing Business ranking (69th out of 190 countries), published by the World Bank. http://www.doingbusiness.org/data/exploreeconomies/morocco
Mascarade of the Moroccan Reality – Mascarade de la Réalité Marocaine
All these rankings are deliberate exaggerations and are oriented towards specific goals, it is free cascading advertising that we serve as vectors. If we have our analytical skills, we do not need such and such a firm to give us a colorful map like Walt Disney with numbers and a fake ranking so that we fall into their baskets and serve as a platform and bridge on which they lie comfortably at ease and we, like deafened and amazed, watch them pass under our noses their caravans full to bursting with money and income.
Already, we work for LinkedIn for free by publishing our analysis and becoming a mobile advertising panel for private companies, without questioning their references, and their data, without an equivalence closer to reality to their “corrupt findings”. We become accomplices of ignorance and the manipulation of figures for commercial ends making us prisoners of our nationalist ego to want to make our Kingdom of Morocco win a false gold medal of chocolate which will melt at the first contact with the true light of conscience and founded knowledge.
Tous ces classements sont des exagérations voulues et sont orientées vers des buts précis, c’est de la pub en cascade gratuite dont nous servons de vecteurs. Si on a des capacités propres d’analyse on n’a pas besoin de cabinet tel ou tel pour nous mettre une carte colorée a la Walt Disney avec des chiffres et un classement bidon pour que nous tombons dans leurs paniers et servir de plateforme et de ponts sur lesquels ils s’étendent confortablement a l’aise balaise et nous comme des assourdis et ébahis nous les regardons faire passer sous notre museau leurs caravanes pleines a craquer de pognon et de revenus.
Déjà, on travaille pour LinkedIn gratuitement en publiant nos propres analyse et la devenir un panneau mobile de pub pour les compagnies privées, sans que l’on remet en cause leurs références, leurs données, sans une équivalence plus proche de la réalité a leurs “trouvailles corrompues” on devient complice de l’ignorance et de la manipulation des chiffres pour des fins mercantiles nous rendant prisonniers de notre ego nationaliste a vouloir faire gagner notre Royaume du Maroc une fausse médaille d’or de chocolat qui va fondre au premier contact avec la vraie lumière de la conscience et du savoir fondé.
OUTSIDE OF THOSE WHO ARE INSIDE THE BOX, WHO CARES?
This kind of story is a waste of money and even prestige given that no decision-makers from our top trade, business, and finance partner or connection comment on such “Clowny” publications, they know already the “Gimmicks” and they do not buy the “Rosy” pictures and presentation of distorted, exaggerated, glossy and “trade show” and “rudimentary show biz” exposition. They are the masters in such “fabrication and makeup of reality. Period”
As Moroccan we need to stop throwing Cheap Roses at ourselves and pay the high price for it to Foreign Public relations conglomerates and Consulting Firms that turn around and resell all the intelligence they get from Moroccan Clients.
We need to find a way to show our real needs of development, not to keep enhancing and blowing out of dimensions things to give ourselves a boost of Fictional Pride and a surge of inflationary nationalistic auto-satisfaction that with the hit of the hard realities we have in Morocco, they will melt like Improvised Ice Cream in the Desert.
Public Moroccan Money and Private Hard Currency Goes by the Drain
This is where the public money goes to enhance the image and stature of already governing bodies and responsible minds that want to have a Star on the Wild Sidewalk of the International Media Manipulation of images and realities of countries that are not realizing anything of sustainable development based on hardcore competencies and advances in the areas where the international competition is heating up between the real advanced and developed countries of the Western and Asian World
Click here to join the Diaspora of African Executives
– This is what we need to be our Representatives Overseas and in other Countries where Morocco was still a few years ago mixed and confused with Monaco. Countries where we need more Honorary Consuls and diplomatic representation at the level of business local communities representatives institutions and cultural entities to enhance our International Image, not a Magazine that Dust will cover in an Ivory Tower that is only transparent to the surrounding skies.
Morocco has no place among these giants while is trying to pay heavily for a light to be placed on pages of magazines and online presentations that have no relation with its hard reality of everyday day and display only Minor League of Actor-Personalities and their profile as the magnet of success measure according to the criteria of the entertainment industry that the main aim remains to be on the forefront of the news pages whatever the reason to be there, scandal or well-made action
REO manufactured a Self-gratifying Catalog – Promo Pamphlet, a mimic of the modernity of Forbes Style with the Old way of Paris-Match, a self-satisfactory and paid advertisement by Moroccan private entities and public institutions
Country Report by REO Communications
Bling – Bling Style of Morocco Oscar Award Winner “Glittering” without Real Stars Around.
REO Target is a hard currency and hard profit, the rest is a deluge of praises without any limit in the sky to get more Moroccan Dirhams to convert into hard currency and hard profit for REO adding deeper deficit on the balance of payment, on the rate of Dirham devaluation and on the public debt.
So where are the benefits for the Moroccans in all this?
Where are the improvements in social conditions?
Where is the level reached by the Research and Development and its discoveries?
Morocco is where about 80% of jobs are informal and the income gaps are very high.
In 2021, Morocco ranked 123rd out of 191 countries in the world on the Human Development Index (HDI), behind Algeria (91st) and Tunisia (97th). It is the most unequal country in North Africa according to the NGO Oxfam.
Signs of a high level of development include industrialization and the everyday use of advanced technology. Levels of education are also related to development. Developed countries usually have higher literacy rates, meaning most of their population can read and write
Developed nations have strong economies, advanced technology, and high standards of living.
Characteristics of Developed Countries?
- A high per capita income;
- A diverse industrial mix, including a large services sector;
- A developed financial system; …
- people having a longer life expectancy at birth;
- A well-developed educational system.
Are we going to correct all these deficiencies with such PDF, Bling-Bling and Glittering Oscar Night Speeches of self-gratification and self-serving satisfaction while the problems are for real for the rest of the Moroccan and Morocco?
Moroccan Amazigh – Berber – Doukkala Wisdom
A Moroccan proverb goes: “The sheep spends his whole life being afraid of the wolf, but in the end, who feasts on the sheep? The shepherd!” The Cheap Herder
As Moroccan we need to stop throwing Cheap Roses at ourselves and pay the high price for it to Foreign Public Relations conglomerates and Consulting Firms that turn around and resell all the intelligence they have from Moroccan Clients: Privately State Owned Entities or Members of the Moroccan Elites or the Moroccan Government.
We need to find a way to show our real needs of development, not to keep enhancing and blowing out of dimensions things to give ourselves a boost of Fictional Pride and a surge of inflationary nationalistic auto-satisfaction that with the hit of the hard realities we have in Morocco, they will melt like Improvised Ice Cream in the Desert.
MOROCCO ENTERTAINING STORIES and PROFILES
PUBLIC RELATION for ELITES and POLITIBRITIES
A Self-gratifying Catalog – Promo Pamphlet, a mimic of the modernity of Forbes Style with the Old way of Paris-Match, a self-satisfactory and paid advertisement.
TARGET GETTING the MOROCCAN DIRHAM CONVERTED IN HARD CURRENCY and HARD PROFIT FOR REO ADDING DEEPER DEFICIT on THE BALANCE of PAYMENTS, on the DEVALUATION of the DIRHAM and the PUBLIC DEBT
Misfortune of Morocco by_REO-MOROCCO_Reprint_PART3_2023-vonline_b Download
COUNTRY REPORT BY REO COMMUNICATIONS: MOROCCO OSCAR AWARD WINNER
REO COMMUNICATIONS: MOROCCO PT. 3
SPONSORS: CRI Souss Massa | Intelcia | Jesa | Madaëf | Moroccan National Tourism Office | Schneider Electric | Société Marocaine d’Ingénierie Touristique (SMIT)
🌍 ADDRESSING HOMELESSNESS IN MOROCCO 🌍
Street children in Morocco number approximately 75,000, a frightening statistic when you are aware of the damage such circumstances inflict upon children’s development and future. Living in poverty and outside the school system, these children are easy targets for urban violence and all kinds of traffic, whether drugs or sex and have a future as dark as the streets they live on.
Enfants-des-rues-au-Maroc
In Casablanca, the biggest city in Morocco, approximately 22.000 children live in this condition. The chamkers are children who were abandoned or chose to flee their sometimes violent and often difficult family environments. While some of them work in the streets during the day and go home at night to sleep, others make an uncomfortable bed for the night out of a simple cardboard box or staircase step.
In the streets of Casa, the country’s economic engine, which employs over half its population, street children sell small merchandise and basic services to pedestrians and motorists alike.
This social trend is not unique to Casablanca. In Marrakech, one of the biggest souks in Morocco, the millions of tourists aren’t pounding the pavement alone – street children have also set up houses there. Sometimes organized in clans, they earn a few cents in the vicinity of the famous market by selling packets of tissues, tourist guides, and other products.
With a few Dirhams, these children can buy drugs. To alleviate the stress of their daily lives they often sniff glue, a cheap and easy-to-obtain drug, or other hallucinogenic substances. The exact number of street children in Casablanca, Marrakech, and elsewhere is difficult to establish due to their mobility. According to the Moroccan Ministry of Solidarity, Women, Family, and Social Development, the number fluctuates between 20,000 and 70,000.
However, the source of this problem is easier to pinpoint:
The poverty and unemployment affecting numerous Moroccan families and the lack of care and affection given to certain children in the family environment are some of the factors that force children to live on the streets.
A dash of color on a dark canvas: Moroccan civil society, represented by non-governmental organizations and associations, is trying to come to the aid of these children. Occasionally, at the government’s initiative, welcome centers have been opened and strive to reintegrate street children into the school system, a family, and society as a whole.
However, the number of children to care for is too high compared to the infrastructure and qualified personnel dedicated to the cause. Moreover, it is not easy to establish trust between the social and educational agents and the victims; the children, abandoned by their families and rejected by society, have lost all trust in adults and all hope for the future.
Nevertheless, we must safeguard their fundamental rights and, above all, their right to childhood.
Source: This entry was posted in Uncategorized. Bookmark the permalink.
“We pride ourselves on our ability to collate authentic, comprehensive, and informative reports on economic, business, and governmental projects. These provide the latest updates on potential investment opportunities and elevate emerging markets to visibility. REO distinguishes itself through its exhaustive firsthand interviews with the greatest leaders and finest minds in the countries it researches.
Our goal is to create effective and groundbreaking reports that achieve client objectives and render a return on investment.” Source:
REO manufactured a Self-gratifying Catalog – Promo Pamphlet, a mimic of the modernity of Forbes Style with the Old way of Paris-Match, a self-satisfactory and paid advertisement by Moroccan private entities and public institutions
MICEPP – Ministry of Investment, Convergence and Evaluation of Public Policies
Ministry of Industry and Trade – Morocco
Ministère de la Transition Numérique et de la Réforme de l’Administration
Ministère de l’Economie et des Finances
Morocco Now
🌐Africana Enterprise Advanced Education🌐
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Expendirures by CRI Souss Massa | Intelcia | Jesa | Madaëf | Moroccan National Tourism Office | Schneider Electric | Société Marocaine d’Ingénierie Touristique (SMIT)
Souss – Massa Region Why don’t you spend the money on building Cyber governance in collaboration with the rest of the Regions in Morocco that will be the translation of a Model of Regional Integration at the crossroads of politics, sovereignty, and cooperation in Africa and in Morocco
🌍🌍 #nationaldefense #nationalsecurity #economicsecurity #consultant #consulting #foreignnational #foreignnationals #economicgrowth #economicdevelopment #morocco #moroccobusiness #morocconow #saidelmansourcherkaoui #moroccandiaspora #maroc #investment #tech #entreprise #administration #finances #internationaltrade #internationalbusiness #foreigndirectinvestment #jobcreation #industrialjobs #addedvalue #regionaldevelopment #resiliency
COUNTRY REPORT BY REO COMMUNICATIONS: MOROCCO OSCAR AWARD WINNER
This is where the public money goes to enhance the image and stature of already governing bodies and responsible minds that want to have a Star on the Wild Sidewalk of the International Media Manipulation of images and realities of countries that are not realizing anything of sustainable development based on hardcore competencies and advances in the areas where the international competition is heating up between the real advanced and developed countries of the Western and Asian World.
Morocco has no place among these giants while is trying to pay heavily for a light to be placed on pages of magazines and online presentations that have no relation with its hard reality of everyday day and display only a minority de personalities and their profiles as the magnet of success measure according to the criteria of the entertainment industry that the main aim remains to be on the forefront of the news pages whatever the reason to be there, scandal or well-made action.
The most important is to be an Icon of the News: Bad, Good, or Ugly that is how the moving short-lived stars pass through the screen of social exposure and the fashion waves of the Western Media specialized in defining and presenting profiles of countries and policelebrities such as this REO Communications.
WHERE IS MOROCCO?
DOES MOROCCO REALLY AT THIS LEVEL OF CONJONCTURE, NEED SUCH EXPENDITURE AND EXPOSURE PAID FOR?
WHAT IS THE REAL STANDING OF MOROCCO IN THE SCREEN OF WORLD-CLASS REALIZATIONS AT THE LEVEL OF AUTHENTIC NATIONAL DEVELOPMENT?
Free Self-made Country Report by Region Economic Morocco Created by
Said El Mansour Cherkaoui Global Public Relations Manager
WHATEVER YOUR BACKGROUND AND YOUR STANDING ANYWHERE ELSE, YOU PAY, YOU WILL GET YOUR 15 MINUTES OF FAME OR YOUR 15 PAGES OF EXPOSURE WORLDWIDE OR AT LEAST IN VIRTUAL PLACES WHERE ENGLISH IS THE VEHICLE OF EXPRESSION AND ELITISM IS THE ENGINE OF COMMUNICATION
Spend the money on these people of Moroccan authenticity not on pampering the ones who have already the money to take care of themselves and being pampered in foreign lands and Spa of international hotels and spots.
THE SECOND FREE ADVERTISEMENT OF MOROCCO BY SAID EL MANSOUR CHERKAOUI
ON N’EST JAMAIS MIEUX SERVIT QUE PAR SOI-MÊME – LES MEILLEURS ET NATURELS
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Diaspora of African Executives
We are inclusive and if individuals from other nationalities and ethnic backgrounds are diverse, different, and outside of Africa, we welcome them also with the same warm heart, respect, and acceptance.
SUPPORT PUBLICITAIRES SONT EN PREMIER ET EN FIN DE COMPTE:
LES MAROCAINES ET LES MAROCAINS VIVANT A L’ETRANGER
DONC IL FAUT INVESTIR EN ELLES ET EN EUX ET NON DANS DES CONGLOMÉRATS MULTIMILLIONNAIRES ÉTRANGERS QUI NE RECONNAISSENT COMME ESPACE ET TERRITOIRE NATIONAL QUE LE PROFIT
Kingdom of Morocco:
Government Council adopted the 1st decree implementing the new Investment Charter – January 26, 2023
Interview of His Excellency the Minister Si Mohcine Jazouli
“Mohcine Jazouli: First of all, I would like to remind you that it was His Majesty King Mohammed VI, may God assist him, who called, during the Opening Speech in Parliament on October 8, 2021, for the adoption, as soon as possible, “of a new competitive investment charter”. It was therefore necessary to act quickly and well, knowing that the framework law 18.95, the previous charter, would have been almost 27 years old today. This has supported the development of the country and the rise of a modern and broadly diversified economy. But economic, social, institutional, technological, and environmental changes have made it imperative to reform the State’s investment policy. Moreover, the current situation, despite the difficulties it entails, presents opportunities that Morocco will seize. Thus, the new charter is aimed at all those who wish to participate in this new phase of the Kingdom’s development, at all those who project themselves into a promising future: from the VSME to the large group, to national or foreign investors through the Moroccan companies wishing to develop internationally, they will all find in the charter a transparent, incentive and attractive framework.”
Source: Challenge.ma – 12/15/2022
Government Council adopted the 1st decree implementing the new Investment Charter – January 26, 2023
As part of the implementation of the High Guidelines of His Majesty King Mohammed VI, may God assist him, the Government Council adopted, on January 26, 2023, the 1st decree implementing the new Investment Charter relating to the implementation of the main investment support mechanism and the specific support mechanism applicable to strategic investment projects.
This decree is a decisive step in the operationalization of the Investment Charter.
Said Cherkaoui
AFRICAN EXECUTIVE NOTES
Tateyoko Research Institute
#morocco #investment #projects #opportunities #future #development #project #economy #law #environmental #foreigndirectinvestment #regionaldevelopment #smallbusinesses #midsizedbusiness #corporations #commerce #saidelmansourcherkaoui #marocroissance #internationalbusiness #tateyokoresearchintitute
How do you test and refine your Public Relations and branding messages and materials before launching them?
Before you launch your Public Relations and branding campaign, you need to test and refine your messages and materials to ensure they are clear, consistent, and compelling. Testing and refining your PR and branding elements can help you avoid costly mistakes, improve your reputation, and increase your chances of reaching your target audience and achieving your goals. Here are some steps you can follow to test and refine your PR and branding messages and materials before launching them.
Identify your objectives and metrics
The first step is to identify what you want to achieve with your PR and branding campaign and how you will measure your success. Your objectives should be SMART: specific, measurable, achievable, relevant, and time-bound. Your metrics should be aligned with your objectives and reflect the outcomes you want to see, such as awareness, engagement, conversion, or loyalty. For example, if your objective is to increase brand awareness among a new segment, your metrics could include reach, impressions, mentions, or surveys.
Define your target audience and personas
The next step is to define who you want to reach with your PR and branding campaign and what motivates them. Your target audience is the group of people who are most likely to be interested in your product, service, or cause. Your personas are fictional representations of your ideal customers or stakeholders, based on their demographics, psychographics, behaviors, and needs. By defining your target audience and personas, you can tailor your messages and materials to their preferences, pain points, and goals.
Create your key messages and value proposition
The third step is to create your key messages and value proposition that communicate what you do, why you do it, and how you are different from your competitors. Your key messages are the main points you want to convey to your target audience and the media. Your value proposition is the unique benefit you offer to your customers or stakeholders. Your key messages and value proposition should be concise, consistent, and compelling, and support your objectives and brand identity.
Develop your PR and branding materials
The fourth step is to develop your PR and branding materials that support your key messages and value proposition and showcase your brand personality. Your PR and branding materials could include press releases, media kits, pitches, blogs, social media posts, newsletters, brochures, flyers, logos, slogans, videos, podcasts, or webinars. Your PR and branding materials should be relevant, engaging, and informative, and use a consistent tone, voice, and style.
Test your PR and branding elements
The fifth step is to test your PR and branding elements with a sample of your target audience and some external experts. Testing your PR and branding elements can help you get feedback on their clarity, consistency, and persuasiveness, and identify any gaps, errors, or areas for improvement. You can test your PR and branding elements using various methods, such as surveys, focus groups, interviews, usability tests, A/B tests, or analytics.
Refine your PR and branding elements
The final step is to refine your PR and branding elements based on the results of your testing and feedback. Refining your PR and branding elements can help you polish your messages and materials, enhance your brand image, and optimize your campaign performance. You can refine your PR and branding elements by making adjustments to your content, design, format, or delivery, and by ensuring they align with your objectives, metrics, brand identity, and target audience expectations.
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