Les Start-ups Africaines Assiste-t-elles à un Dégel des Investissements ?

Email: saidcherkaoui@triconsultingkyoto.com

Au cours des trois derniers mois, les start-ups africaines ont levé près de 600 millions de dollars (environ 537 millions d’euros) et ce troisième trimestre de 2024 marque un record pour l’année en cours.

Un signe et un montant qui s’apparentent à un début de reprise des levées de fonds dans le monde de la tech du continent. Supérieurs de 100 millions de dollars à ceux de la même période l’an dernier, ces chiffres confirment la correction du marché, après les envolées de 2021 et 2022. En tout, ce sont 44 start-ups qui ont levé des sommes égales ou supérieures à 1 million de dollars entre juillet et septembre.

2024, pas une année record. Si ces chiffres sont encourageants, car il montre un début de tendance haussière, ils ne permettront cependant pas de réaliser de progrès notables par rapport à l’année dernière :

Les levées de fonds de 2024 ne vont pas dépasser les 2,9 milliards de dollars de 2023.

Et, donc, de dépasser les très bons chiffres de 2022, qui avait vu les start-ups africaines parvenir à lever 4,6 milliards de dollars. « Pour la première fois depuis la mi-2022, les start-ups ont levé plus de fonds au cours des quatre derniers trimestres qu’au cours de la période précédente. Si la croissance est modeste, on peut espérer qu’elle constitue un premier signe avant-coureur de la croissance future de l’écosystème », précise à JA Max Cuvellier Giacomelli, co-fondateur de la plateforme Africa.

The Big Deal, qui suit les opérations de levées de fonds de potentielles futures licornes africaines.

Startup #Africa #Investissement #Ecosysteme #croissance #Saidelmansourcherkaoui #Triconsultingkyoto #Trickusa

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Case Study of “African” Startup: Jumia is Feedup with Africa Goat Soup Fou Fou Food
Said El Mansour Cherkaoui Ph.D. December 30, 2023

Jumia the Tree with No African Roots that Hides the Jungle of Startups in Africa

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For the last 3 years, we have written about reports stating fraud from the time when it was listed as an entity on the New Times Stock Exchange (NYSE). These among other things were considered false claims and presentations as well as manipulations of the amounts of deliveries, the amount of returns, and the amount of sales even encompassing, Jumia’s daily operations in the streets of the African cities crossed by the motorcycles of independent delivery staff that Jumia called “Consultants.” Jumia has not been able to quell this mismanagement at every level of its own internal and external organizational structure.

Jumia has also presented its identity as an African company which in reality turned out to be a German Baby Trying to look and behave as African. The departure of the top African Leaders and their replacement by European-based leaders had increased the dichotomy existing between the claims and the reality of the leadership as well as the role of Jumia within African communities.

Apparent efforts were made by the Jumia communication Department to bridge the gap by developing actions that were promoted as contributions to the local communities, including the distribution of masks during the Covid-19 and the recent agreement with Star Link to expand the outreach of the internet in rural areas [Jumia: Rural areas a critical segment within our addressable market (CNBC Africa – December 5, 2023)].

Such coverage is not philanthropic given that the next alternative strategy pursued by the new CEO is that one of the targets for the expansion of sales by Jumia. The unserviced rural areas are the next move, the next “El Dorado” and the substitute for the crowded competition existing in the African cities and urban areas. This is the new plan in Nigeria which is considered actually as the prime market for Jumia.

“According to the company, the goal of the cities’ activation is to expand the brand beyond Lagos and ensure it is perceived as a true Nigerian company. […] Read more in this corresponding article:

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Case Study of “African” Startup: Jumia is Feedup with Africa Goat Soup Fou Fou Food
Said El Mansour Cherkaoui Ph.D. December 30, 2023

Jumia Startup Indigestion for Food Delivery

Said Cherkaoui 24 – Jumia the Tree with No African Roots that Hides the Jungle of Startups in Africa For the last 3 years, we have written about reports stating fraud from the time when it was listed as an entity on the New Times Stock Exchange (NYSE). These among other things were considered false claims and presentations as … Continue reading

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